Activates dormant users by 11.6% using

WhatsApp

in journey orchestration

INTRODUCTION

Imagine a gifting brand 🎁

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A brand on a mission to sprinkle a little magic and delight into people's lives.

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That's the fantastic journey IGP began in 2017! 🌟

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Founded by the brilliant Tarun Joshi, IGP calls the vibrant city of Mumbai, India, its home.

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🏙️ But their magic doesn't stop there – they've spread their charm across borders, making hearts smile in India, Singapore, and the UAE. 🌏

IGP wanted to leverage the Rakhi festival in activating their dormant users who hadn’t made any transaction this year.

OBJECTIVE

SOLUTION

RESULTS

• Whatsapp was used as a preferred channel for communication as the responsiveness was likely to be higher compared to app push, browser push or email.

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• Personalized message for Raksha Bandhan with coupon codes helped increase the user engagement and push the customers towards conversion.

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• Rich media in the form of video was used to help grab customers attention and deliver enhanced experience.

OBJECTIVE

SOLUTION

RESULTS

• IGP increased their click-through rate five folds with Whatsapp.

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• Conversions were driven from customers who were dormant for over 2 years with IGP, leading to a 50% overall revenue contribution via Whatsapp

11.6% CTR

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5X increase over Email Clicks 81.28%

50% revenue contribution via Whatsapp

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2X over Emails

4X over APN

10X over BPN

OBJECTIVE

SOLUTION

RESULTS