How do people influence you?
Persuasive Techniques �& Propaganda
A means of convincing people:
What is persuasion?
Persuasive Techniques
Persuasive Techniques
People who wear glasses are smart. Naomi wears glasses, so she is smart
Persuasive Techniques
Persuasive Techniques
Either go to college or forget about getting a good job.
Common propaganda techniques often used in advertising
Repetition: �The name of a product is repeated many times
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead
Slogan: “Can you hear me now?”
A catchy phrase or statement often used to sell a service or a product.
Bandwagon
Why are these examples of Bandwagon?
Testimonial
A well-known person supports a product or service
Emotional �Appeal
Testimonial
Experts approve this product, so you should use it
“Four out of five dentists recommend sugarless gum for their patients who chew gum”
Testimonial works because you feel like you can trust the words of an expert or someone who is famous.
Expert Opinion
Quick Review