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Start Streaming on

Shopee Live

August 2024

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Checklist to prepare for your streams

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#	Pillar	Tasks	Prep	Quick link
1	Content preparation	Product brief	Prepare talking points and understand product descriptions for products to be introduced for the stream If you are collaborating on a Shopee-Brand stream, check in with Shopee team for Brand Briefs	-
1	Content preparation	Promotion brief	Check Shopee vouchers available for viewers to use	Vouchers page
2	Stream preparation	Products for stream	Select products you want to add to Live by “Liking” these products on Shopee first	Guide
3	Increase viewership	Schedule reminders	Schedule reminders for shoppers to know your stream is happening, and be reminded to tune in	Guide
3	Increase viewership	Tease on social media	Share link to your Shopee stream via reminders on social media	Guide

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Additional checks for first time streamers

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#	Pillar	Tasks	Prep	Quick link
1	Cover image	Prepare preferred cover image	Prepare a cover image and upload it for your streams Always check your cover image! Note that cover images cannot be changed after you go live	Guide
2	Default name	Update preferred name	Run a test stream to check whether the name shown is your preferred name	Guide

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CONTENTS

1 Maximise Earnings with Shopee Live

2 Setting Up Your Stream

3 Start Your Stream

4 Understanding Livestream Data

5 Live Stream Tips & Tricks

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1. Maximise Earnings with Shopee Live

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Introducing Shopee Live Stream

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Connect with viewers in real-time and address queries through live demonstration

Convenience in the palm of your hands; stream at your own, anytime and anywhere

Community-

building; engaging members and reaching out to new audiences to grow brand exposure

Earn upsized affiliate comms with every successful order through your livestream!

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More Commissions, More Rewards, No Commitment!

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Upsized commissions on all orders made during your stream

8% vs 1.5-2.5% base commission
~20% uncapped brand commissions

With LIVEGoals, get live stream benefits to help you boost your viewership and sales

No commitment! Stream as and when you want!

Learn how to get your benefits here

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Shopee Live initiatives

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BRAND

Feature products from a specific brand, within a livestream session

Attractive commissions

Shopee: 8% capped at $5 + Brand: up to 20%, uncapped

Min. 1.5 hours per stream

For every set of sample received from the Brand, a min. of 2-3 streams in a month is required

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THEMATIC

Curated mix of products from 5 to 6 brands, within a livestream session

Attractive commissions

Shopee: 8% capped at $5 + Brand: up to 15%, uncapped

Min. 2 hours per stream

A min. of 4 streams in a month is required

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2. Setting Up Your Live Stream

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Create Your Live Stream Cover Image

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Full image dimensions: 500x500 px (max 200kb)

Note that the following sections are subjected to a smaller display

Coming soon area: Yellow square

300x300 px

Replay & live sections:�Outside blue dotted lines is cropped

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2. Creating Live Stream Reminders

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Access the Livestream via ‘Me’ Page

Click on ‘Manage Reminders’

Click on ‘Create New Reminder’

Set your Cover Frame,

Title and Start Time!

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3. Sharing Live Stream Reminders

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Access your reminders from your Shopee Page

Click on the ‘Share’ icon and select your social platform of choice to promote your stream

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3. Starting Your Stream

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Finding Products to Promote

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Access the Affiliate Portal

Search for your favourite products to promote

All Shopee products are entitled to commissions!

Note:

We recommend choosing ‘Comms XTRA’ products to get additional Brand Commissions

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2. Adding Products to Your Stream

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Search for the item, and ‘Like’ (heart) the item

Check your liked items

under “My Likes”

For Shopee-matched streams.

1. Brief will be provide�2. Product links will be in the brief�3. “Like” the item�4. Item will appear in the orange basket in your stream

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3. Creating a Test Stream

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Access the Livestream Portal

Select Test Stream

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4. Starting Your Stream

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Access the livestream feature

Click on ‘Create Stream’

Fill in the relevant information

Detailed Instructions here

Note:�We recommend promoting Comms XTRA products since they earn you higher commission with no check-out cap.

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4. Starting Your Stream (cont.)

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Note:

Orders made via your live stream will be automatically attributed as affiliate orders.

Click ‘Done’ when all products are added

Key in your title & description

Once ready, click ‘Go Live’

Your followers will receive a push notification to watch your live stream

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5. Increasing your Viewership with coins

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Access coins from toolkit

Configure Stream Budget, Click Save

Coins settings displayed here after saving

Go Live! Your followers will receive a notification to tune in!

Detailed Instructions here

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6. Lucky Wheel (Best way to gain followers!)

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Click “all”

Set your “pool” amount and countdown time

Click “Lucky wheel”

What is Lucky Wheel?

It is a game of chance for viewers to spin and see if they are able to win a piece of the prize pool!�This can only be set up after you go live!

How does it work?

The budget will be split amongst a fixed number of winners (decided by the system), with 1 lucky winner getting the biggest earnings

The countdown timer is set by the host, viewers can only play the wheel once the timer hits 00:00

Make sure to set to “Followers Only”!

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Exclusively For You: 2,000 FREE VIEWERSHIP COINS!

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To help you kickstart your live stream journey, we’re giving our Shopee Ambassadors 2,000 viewership coins per stream to entice users to watch your streams!

Click on “Coins Reward”

You should already have 2,000 coins available

Edit your stream budget

This is the amount of coins to use within the stream
This budget can be renewed throughout the stream

Edit your coins per claim

Number of coins viewers receive when they hit “claim”
The number of claims per stream is based on the stream budget divided by coins per claim

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3. How to Change Name for stream

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Updating names that appear on Live

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About this name

Default naming convention that appears is “Shop Name”
For users without Shops, the original username that is used to open your Shopee account will be shown

To update this name

Apply for a Shopee Shop account (see slide)
Change your Shop Name to your preferred name (see slide)

Note: There is no fee for Shopee shop application

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Creating Your Shop (if applicable)

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Fill up as “Individual”

Agree to T&C

Go to “Me” tab and click on “Start Selling”

Click “Start Registration”

Fill up necessary details and submit

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Changing Your Shop Name

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Select ‘Shop Information’ and change Shop Name accordingly

Go to ‘Me’ tab,

Click on ‘My Shop’

(top left)

Click the settings gear icon (top right)

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4. Using second device

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How to join as a viewer with the same account

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Go to “Live” tab

Find your stream, and

click to join in.

Using a second device

We highly recommend that you have at least two devices on hand - one for doing a live stream and the other for viewing comments.
You can log in on both devices with the same account.
Do make sure to join the stream as a viewer, and not a stream to avoid terminating your stream.

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5. Understanding Your Live Stream Performance

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1. Overview Performance for each Live Stream

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Click the ‘X’ to end your stream

Check your performance metrics

Acces more metrics via ‘Insights’

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2. Review your Live Stream Performance

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Enter the Live Stream Portal

Select Insights > View Your

Performance / Stream

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6. Other useful knowledge

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Checking Your Affiliate Commissions

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In order to receive commissions payment,�please fill in your payment details in the�Affiliate Dashboard. You will receive an email once your details have been confirmed.

You can view your pending payment here.

For more information and latest updates, please join our WhatsApp & Telegram channel.

You can understand which conversions are part of the bill cycle here.

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Ensure you are following Live Stream Terms & Conditions

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The livestream will not be featured on landing page/be terminated for the following reasons:

Counterfeit products
Sexual content
Drug content
Deceptive content
Gambling content
Promote violence / violence content
Racism content
Support arms trade
Promote animal abuse
Promote copyright infringing products

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Understanding Live Stream Terms & Conditions

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The host is posting inappropriate content:

Shopee admin can immediately terminate the live stream.

Viewers will be directed to live stream ended page.

Shopee admin can also send the seller a warning pop-up. Pop-up warns the host that their content is inappropriate.

Seller clicks on “close” to close notification

Internet issues

If internet connection is lost, host can:

End live stream
Try to reconnect to current live stream

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Strategise Stream based on Viewers’ Watching Habits

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Time

Viewers are seen to be more active at from

7 - 9PM, and livestream purchases are highest between 8 - 12AM

Day

Viewers are highly likely to be more preoccupied on weekends, so streaming anytime from Monday to Thursday is ideal

Special Periods

Optimise peak seasons, sale windows and occasions to boost your viewership.

Viewers are more likely to purchase if they can stack multiple platform vouchers

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Tailor Content to your products

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Category	Content Style	Tips
Beauty Products & Devices	Up-close and personal, Product demo	Live demonstration Information & technical know-how Good lighting, accurate colours as much as possible
Food & Beverages	Taste-test, Lively host, Wide range of products	Vivid description of products (taste, smell, texture) Bundle deals to boost average transaction value Live tasting (if applicable)
Home & Living, Home Appliance, Electronics	Informative, Trustworthy, Knowledgeable	Technical know-how and product knowledge Prepare info regarding warranty, repairs, exchange/return policies Include spare parts for sale (refills etc)
Fashion	Clean set-up, Full-body view	Models of varying sizes for diversity Prepare measurement info per product Good lighting, accurate colours as much as possible

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Summary of Tips & Tricks

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Expert tips from Shopee

Set a Reminder for your upcoming stream: inform your audience and followers of your streaming schedule��During stream: Introduce your products, clearly lay out items on screen��Livestream-exclusive vouchers and discounts (min 20%) for limited time only to maximise conversion

Plan your stream: It is recommended to stream for at least 45 minutes to fully engage your audience.��Review and adjust: Review past performance and figure out what works best for your store��Join our initiatives: Lookout for our Shopee Live Seller Programmes to help support your livestream journey

What you should do

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Live Stream Do’s and Don’ts

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DO’S	DON’TS
Be ready for your live stream 30-min ahead of your slot	If you have told your fans you are live streaming at a certain time, don’t be late for your session
New prices, vouchers and other mechanics to be locked in 24-hours before streaming	Don’t purchase coins and vouchers last minute when they can’t be transferred to your account
Do a dry run and test on camera angles, lightings, volume etc.	Don’t film in a loud environment without proper lighting or sunlight and poor WiFi
Smile, interact and remind viewers to click on the shopping bag icon to purchase your products	Don’t use the front view camera to show the item for more than 15 minutes
Have a backup plan and a helper to make the process easier for you	Don’t prepare your stream at the last minute and forget to bring enough products and vouchers

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Quick Links

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Learn More About	Detail
One-Stop Guide	https://shopee.sg/m/sap-livestream-guide
Creating a Test Stream	https://shopee.sg/m/shopeelivestreamingtipsliveteststream
Scheduling a Stream	https://shopee.sg/m/shopeelivestreamingtipsremindercreation
Using Reward Coins	https://shopee.sg/m/shopeelivestreamingtipscoins
Pining / Blocking Comments	https://shopee.sg/m/shopeelivestreamingtipcomments
Auction Feature	https://shopee.sg/m/shopeelivestreamingtipsauction
Setting up Livestream Sale	https://shopee.sg/m/shopeelivestreamingtipsliveflashsale
Accessing Business Insights	https://shopee.sg/m/shopeelivestreamingtipsbusinessinsights
Review Live Stream Performance	https://shopee.sg/m/shopeelivestreamingtools-insightsandweeklylivestreamreport
Live Policy & Guidelines	https://seller.shopee.sg/edu/article/3803
Live Advanced Tools	https://seller.shopee.sg/edu/article/7085

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