Combat Veteran - Retired FBI Agent - Donora Native

“Relational organizing is how we turn the relationships people already have into a powerful organizing network: building trust through personal conversations, bringing people together around a shared purpose, and creating the organizational infrastructure we need to build lasting power.”

- Alan Bradstock

bradstockforcongress.com • Pennsylvania’s 14th District • Believe in Bradstock

Welcome & Purpose

Purpose:

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Tonight we’re here to lay out the vision for Reach and relational organizing — what it is, how it works, and why it matters for this campaign. We want you to leave this call with a clear picture of how we can turn the relationships people already have into a powerful organizing force, and feel ready to leverage your existing connections to help flip this district blue.

Call Guidelines:

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🔴 We are recording this webinar for future reference & educational purposes

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🎙 Please keep your microphone muted so everyone can hear the speakers clearly

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💬 Please put questions in the chat; we’ll address as many as we can during Q&A

bradstockforcongress.com • Pennsylvania’s 14th District • Believe in Bradstock

Traditional Organizing vs. Relational Organizing

• Who is contacted: Voters selected through voter-file data, targeting models, precincts, or call/text lists.
• Typical methods: Door-to-door canvassing, phone banks, direct mail, mass email, peer-to-peer campaign texting, and campaign events.
• Conversation style: Usually standardized scripts focused on identifying support, persuading, registering voters, or getting them to vote.
• Core advantage: It gives campaigns broad, centralized coverage and lets them systematically reach targeted populations.

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• Who is contacted: People in that volunteer’s own network—friends, family, classmates, colleagues, neighbors, or community connections.
• Typical methods: A personal text, call, conversation, social-media message, or follow-up about registration, an issue, or a voting plan.
• Conversation style: More tailored and ongoing: volunteers can connect the campaign or issue to the person’s stated values and practical needs, then follow up over time.
• Core advantage: It uses existing trust and social accountability, so the message can feel more credible and less like campaign marketing.

Traditional Organizing

Relational Organizing

Traditional voter contact is campaign-to-voter outreach: staff or volunteers contact people selected from voter lists. Relational organizing is supporter-to-personal-network outreach: volunteers mobilize friends, relatives, coworkers, and neighbors with whom they already have a relationship.

bradstockforcongress.com • Pennsylvania’s 14th District • Believe in Bradstock

Reach Fundamentals

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1. How to Canvas with Reach

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1. How to Share Campaign Content

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1. How to Invite Someone to Download Reach

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1. How to See Upcoming Campaign Events

bradstockforcongress.com • Pennsylvania’s 14th District • Believe in Bradstock

How to Canvass with Reach

bradstockforcongress.com • Pennsylvania’s 14th District • Believe in Bradstock

How to Canvass with Reach

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bradstockforcongress.com • Pennsylvania’s 14th District • Believe in Bradstock

How to Share Campaign Content

Step 1: Open the Reach App and tap the “Library” tab

Step 3: Tap on any uploaded content

Step 2: Tap “Bradstock for Congress Gallery”

Step 4: Tap the blue “share icon” at the bottom

bradstockforcongress.com • Pennsylvania’s 14th District • Believe in Bradstock

How to Share Campaign Content

Step 5: Tap “Copy” to copy the suggested post and then tap “Select App”

Step 7: Past the suggested post, or write your own - then review and send the content

Step 6: Scroll on your phone and select the desired App to share content

bradstockforcongress.com • Pennsylvania’s 14th District • Believe in Bradstock

How to Invite Someone to Download Reach

Step 1: Open the Reach App and tap the “search” at the bottom of the screen

Step 3: Tap on the entry for the person you searched

Step 2: Type the person’s name or address and tap the blue magnifying glass

bradstockforcongress.com • Pennsylvania’s 14th District • Believe in Bradstock

How to Invite Someone to Download Reach

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Step 4: Tap the invite icon to the left of the three dots

Step 6: Review and send the invitation

Step 5: Select “Send text notification, invite “User”, and tap “invite” on the upper right.

bradstockforcongress.com • Pennsylvania’s 14th District • Believe in Bradstock

Closing Remarks

bradstockforcongress.com • Pennsylvania’s 14th District • The Right Candidate, The Right Moment

Q&A

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Final Remarks

bradstockforcongress.com • Pennsylvania’s 14th District • Believe in Bradstock

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