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Sup Dog

A Dog Hotel to the Stars

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Why Sup Dog Is What’s Up

  • People are spending more on pets than ever
    • 50% increase from 2013-18, 70% among wealthy pet owners
  • People are increasingly owning pets
    • “Good samaritans” from COVID, DINKs, etc.
  • There are more pets currently in the city of Nashville then there are kids which is the area in which we are trying to establish ourselves
  • Low competition as most other places are on the outskirts while we are situated right in downtown Nashville.

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Go To Market Strategy

Step 1: Land get

Step 2: Kennel get

Step 3: flyers & corporate advertisement in downtown nashville

Step 4:

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Market Cap

54.6% of Nashville’s households have pets (source look for HH population)

Median income: $54,492. Mean Income: $88,000 (source)

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Timeline

T0:

  • Obtain land
  • Obtain kennels
  • Create sign
  • Pay yelp to promote our place
  • Hire/train staff
  • ​

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Upfront Costs

  • Security deposits
  • Equipment
  • Hiring for experts/senior dog kennelers
  • Figuring out terms of service/contract
  • Initial discounts

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Continuous Costs:

  • Food
  • Cleanliness supplies
  • Wages
  • Utilities
  • Rent
  • ​