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BiteBuddies

Eat. Meet. Repeat.

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$400,000 for 10% Equity

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Connecting international university students through proximity-based technology, turning isolated lunches into accessible networking opportunities, one shared meal at a time.

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BiteBuddies

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The Problem

  • International students arrive with zero local social capital
  • No definite way to identify students who are open to a lunchtime connection
  • The perceived social risk and fear of rejection deters the first move
  • Thousands of high-value connections are lost to devices and earphones daily

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The Solution

  • Replaces social guesswork with digital signaling to identify students open to connecting.
  • Automates connections via proximity sensors, eradicating manual searching or sign-ups.
  • Integrates into existing meal times, removing the coordination overhead of traditional networking events.

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Features

  • University email integration ensures a safe environment only for verified students.
  • Rapid profiling using rapid fire "This or That" questions to create an authentic user profile in under 30 seconds.

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Features

  • Uses Bluetooth Low Energy to alert nearby users, enabling immediate discovery without manual searching.
  • Users may connect and start a chat to communicate without even being physically at a table (e.g. while in the queue)

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"Wave Room" feature facilitates advance scheduling of meals, allowing users to lock in a group and have more certainty about their meal plans

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Features

  • Seamless check-in process by scanning the physical QR code sticker on the table
  • System registers the check in and your profile is then made public for others to view and browse

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Features

  • Browse via map view, able to
    • Find an empty table to sit down
    • View seat availability across all tables within the canteen
    • Look for tables currently discussing an interesting topic

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Features

  • Reward consistent active networking with point multipliers to accelerate reward acquisition.
  • Semi-gamified streaks system to encourage users to pursue regular connections, more connections = more points = better rewards

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Features

  • Accrue points for meeting different users and making new mealtime connections.
  • Convert accumulated points into tangible value, such as discounts at partnered campus vendors.
  • Rewards serve as a functional lock-in for user retention

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Team

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Jayson Ng

Chief Executive Officer

Secure institutional partnerships and lead capital-raising efforts to scale our mission

Xavier Tham

Chief Operations Officer

Manage the physical campus rollout and drive the marketing strategies for mass student adoption

Benedict Ng

Chief Technology Officer

Develop high-performance digital infrastructure and ensure a seamless, secure user experience

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Competition

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Real time

Planned/Delayed

High Coordination�Friction

Low Coordination�Friction

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Market

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TAM: Total Addressable Market

“All international university students in SG”

SAM: Serviceable Available Market

“All International students within NUS”

SOM: Serviceable Obtainable Market

“All international students in NUS School of Computing”

550

users

3000

users

8200 users

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Business Model

  • Campus partnership model
    • Sponsored meal campaigns
    • Voucher co-funding
    • Promotional boosts to student users
  • Students: Free during pilot and likely free as the core tier
  • University: annual licensing or programme partnership fee
  • F&B partners: campaign-based fees, featured placement fees, or voucher co-funding arrangements

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Business Model

Unit Economics

  • Core Unit = 1 active user
  • Revenue per user comes from:
    • Institutional revenue: campus / faculty partnership value spread across active users
    • Commercial revenue: merchant and sponsorship revenue tied to engagement

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Business Model

Key Success Metrics

  • Match acceptance rate
  • Meal completion rate
  • Weekly active users
  • User satisfaction scores
  • No-show rates

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Business Model

Profitability Over Time

  • Start with a free pilot to prove demand and retention
  • Build dense usage within one university, then expand nation-wide
  • Monetize once engagement is proven through universities and F&B partners

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Roadmap

  • Pilot (SoC): Feedback and validation
  • Engage: Drive repeat usage and retention
  • Expand: Distribute to more faculties

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Pilot

Engagement

Expansion

Monetisation

Beyond NUS

  • Monetise: Partnerships + vouchers
  • Scale: Expand to other universities

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Go to Market

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Target Customer

NUS School of Computing

International students (pilot)

Key Channels

Orientation (FOW/FOC, ISO)

Student ambassadors

Seed

Launch

Retain

Streaks, XP, referrals

Ambassadors

Early users

Orientation Instant matching

Telegram / WhatsApp groups

Canteen partnerships

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KPIs for pilot test

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Weekly active users:��> 250

4-week retention rate:� �> 50%

Satisfaction score:� �> 4.2 / 5

No-show rate: ��< 5%

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Financials

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Summary

Q1

Q2

Q3

Q4

Year

Revenue

0

0

2,000

10,000

12,000

COGS (Infra)

1,000

1,500

2,000

2,000

6,500

Gross Margin

(1,000)

(1,500)

0

8,000

5,500

Beginning Cash Balance

400,000

340,000

270,000

190,000

400,000

Ending Cash Balance

340,000

270,000

190,000

110,000

110,000

Burn (Team, Growth and Ops)

(60,000)

(70,000)

(80,000)

(80,000)

(290,000)

Total Headcount

3

4

5

5

5

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Financing (1-year highway)

Product (60%)Core hires and development�(engineering, product, infra)

Operations (10%)Tools and admin

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Growth (30%)Orientation launches and ambassadors

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BiteBuddies

Eat. Meet. Repeat.

Thank you!