Using Omni CMS Stony Brook Website Update Tool
Elizabeth Ann Moon
Assistant Director, Marketing and Communications
Stony Brook University Graduate School
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Agenda
The Importance of Websites
Omni Update Overview
Optimizing Your Website Pages
Practice - Building a Page
Web Copy Management
Practice - Editing Copy
Upcoming Events and Resources
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The Importance Of Websites in Higher Education
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Higher Ed Website Facts
*based on Google Analytics report
Desktop traffic: 55%
Mobile: 43%
Average pages per session: 2.5
Average time spent: 2 minutes
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Websites in Higher Education
*Information from EAB
93% visit website in consideration phase
90% said well designed site improves opinion of school
85% poorly designed website will negatively impact opinion
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Website Best Practices
Highlight main points
Call to action (CTA)
Include spotlights
Audience in mind
Content awareness
Proper headings
Accessibility
Search Engine Optimization
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Website Best Practices - Avoid
Long walls of text
Bullets
Breaking out pages
Outdated spotlights
Reduce repetition
Too many topnav and drop downs
Images with text
“Click Here”
Too many FAQs
Limit PDFs
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Omni Update Overview
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Resources Available
University Omni Help Site
University Brand Site
Graduate School Resources
External Resources
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Brand and Style Guide Highlights
Stony Brook Red Hex Code: #990000
| Correct | Incorrect |
Time | 3 pm to 5:30 pm | 3 to 5:30 pm 3:00 pm to 5:30 pm |
Date | February 27 | February 27th Feb 27 |
Degree | MS, PhD | M.S., PHD |
elizabethann.moon@stonybrook.edu | ElizabethAnn.Moon@stonybrook.edu |
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The Basics of Omni
Logging In
Basic Editing
Main Content v Promo Section
Images (Uploading, managing)
Buttons
Headings
Clearing Formatting
Creating Snippets
Managing Pages (New, renaming, checking in)
Congfig
Dropdowns
Quicknav
Assets
Dependency Tags
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Optimizing Your Pages
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Website = Recruitment Tool
Outcomes
Career options
Earning potential
Tuition information
Program features
Call to action
Collect information
Information Sessions
Deadlines
Especially for master’s
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Activity One
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Website Examples - Building a Page
Create a page - label it “_gscms_test”
Create a page - name is “Master of Science in OmniCMS”
Add Heading 1 - Master of Science in OmniCMS
Add Copy - The Master of Science in OmniCMS is a 30 credit program. Faculty at Stony Brook University have over 10 years of experience in the field and a passion for sharing their knowledge with students. Graduates of this program have become great website builders for their graduate programs.
Add Button - Apply Now
Bonus Points
Add Image - Select from Assets Drive
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Web Copy
Management
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Website Copy Management
Use bullets
Highlight important points
Include call to action (CTA)
Categories
Decrease word count
Create more pages
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Website Examples
Top Right Snippet Name: semi-transparent-white-boxes-snippet
Bottom Right Snippet Name: zig-zag-grid
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Website Examples
Top Right Snippet Name: photo-boxes-with-text
Bottom Right Snippet Name: two-column
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Website Examples
Right Snippet Name: semi-transparent-white-boxes-snippet
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Website Examples
Bottom Right Snippet Name: large-tabbed-accordion
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Website Examples
Bottom Right Snippet Name: three-column-snippet
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Website Examples
Bottom Right Snippet Name: two-column-snippet with it set at one third/two thirds
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Activity Two
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Website Examples - Snippet and Copy
Edit Down and Add to Main Content Area
OmniCMS is a great MS program for those interested in making improvements to their departments website and pursuing a career in website management. This is a 30 credit program that offers some of its courses online and also some of the courses are offered in person so that it is really a hybrid program. Night classes and weekend classes are also available.
There are a variety of different options students can choose if they decide that they want to pursue their MS in Omni at Stony Brook. Having multiple options for students is great because it will help them as they finish the program and start to apply for job opportunities. The two main options in this program are the Super Snippet track and the Web Copy Expert track. Check out a list of our courses HERE. They include courses with curriculum tailored to the specialization and faculty with decades of experience in each area. It really is a great feature of the program. Students will learn a lot about the subject matter if they chose one of them.
Students have a lot of success with this program in their careers. Our graduates go on to hold careers as Website Managers, Site Coordinators, Copy Editors, UI/UX Designers, HTML Specialists, Communications Directors, and more!!!!!!!!!! We are really proud of this. We have over 1,200 alumni who are working in over 35 states and 6 countries. If you want to apply to this program for the fall 2024 semester, please call us at 631.632.xxxx. We will then send you the application and additional information.
Bonus Points
Put it in any snippet and change one of the images.
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Upcoming Events and Office Hours
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Upcoming Events
Understanding Search Engine Optimization (SEO)
Wednesday, March 27 | 1 pm to 2 pm | Virtual
Allie Seal, Senior Director of Digital Strategy from the Office of Marketing and Communications, will join the Graduate School and demonstrate how to identify keywords and make simple website optimizations to rank higher in Google search results for prospective students.
Using Slate to Communicate with Prospective Students - Lunch Provided
Tuesday, April 16 | 1 pm to 2 pm | In-Person - 2401 Old Computer Science
Did you know that Slate is not only an application system but can also be used as a communication tool to send out emails, collect inquiries and host events? Join staff from the Graduate School and Enrollment Communications to learn about the additional capabilities of Slate including setting up Request For Information buttons on your webpage, sending emails to prospective students and setting up event registrations in Slate to improve event communication and maximize attendance.
Register: bit.ly/SBU-GSMR24
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Office Hours
Meet with Elizabeth Ann Moon, Assistant Director of Marketing and Communications and Michelle Fuentes, Graduate Recruiter Coordinator to discuss marketing, communications and recruitment related topics pertaining to your program/department.
Elizabeth and Michelle can provide guidance and best practices for the following topics:
Sign Up: calendly.com/elizabethann-moon
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Questions
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