GO Bond Measure Next Steps
JUNE 2, 2026
Presentation Overview
Bond Authorization:
The core financial context and authorization.
Resolution Ordering Election:
The core components of the formal resolution, including the ballot text, project list and tax rate statement.
Outreach Plan:
A comprehensive breakdown of educational outreach and independent campaign activities
Executive Summary
The Reed Union School District considering placing a Prop. 39 General Obligation Bond measure on the November 2026 ballot to fund critical repairs, safety upgrades, and facility improvements at three campuses.
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$90M-$115M:
Bond Amount
55%:
Approval Needed
June 8:
Election Call Date
Nov. 3:
Election Day 2026
Key Milestones
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March 2022 β November 2022
January 10, 2023
August 16, 2023
September 2023
January 16, 2024
September 9, 2024
October 29 β November 16, 2025
December 15, 2025
December 15, 2025
April 25, 2026
April 23 β May 6, 2026
May 12, 2026
Bond Authorization
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$90 million Bond Measure
$115 million Bond Measure
Seeking Board direction to finalize the resolution calling for election
Comparable Bond Rates
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Reed's projected 2026-27 GO Bond rate is the lowest of all neighboring K-8 Marin districts with GO Bonds. Even after the maximum $30 tax rate bond, Reed stays in the middle range of comparable districts.
Resolution Ordering Election (See Handout)
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The formal resolution for the June 8th meeting will include the following critical components as standalone exhibits:
Component | Contents |
Recitals | References to 2001/2004 bond improvements and campus modernization needs |
Ballot Measure Text | Official 75-word ballot statement and full measure text |
Project List | Complete, inclusive list of facility improvements and safety upgrades |
Tax Rate Statement | Includes average and maximum projected tax rates and estimates total repayment |
Education vs. Advocacy
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District Role: Education
Campaign Role: Advocacy
Campaign Leadership & Organizational Structure
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Independent Campaign Committee
Campaign Co-Chairs
Community leaders, not board members or administrators
Finance Team
Treasurer, FPPC filings, fundraising
Endorsements Team
Educators, local leaders and officials, businesses, parent groups, seniors
Field & Visibility Teams
Block captains, precinct walks, phone banks, texting, Lawn signs, social media, website, letters to editor
Campaign Consultant
Core strategy, team management, vendor oversight
District Informational Role
Superintendent
Spokesperson, board liaison, town hall presenter
Communications Staff
Website, newsletters, FAQs
Principals (Reed, Bel Aire, Del Mar)
Site-level parent & staff communications
Municipal Advisor (Capitol PFG)
Financial facts, neighboring district comparisons, bond capacity
Outreach Consultant
Communication strategy, preparation of education materials, community engagement with neutral information
β District staff & board members must not conduct campaign advocacy using public resources. All District materials must be reviewed by bond counsel.
Digital Communications Strategies
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District Website
Next-door
Text/SMS (P2P)
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ποΈ
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Possible In-Person Community Outreach Events
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ποΈ Town Hall Meetings
Presentation + Q&A per school zone; evening/weekend; Zoom stream
β School Site Coffee Conversations
Parent groups at each campus; aging facility tours; separate staff sessions
π’ Elected Officials Briefings
Town councils (Tiburon & Belvedere), Marin Supervisor, state reps; seek formal endorsements
πͺ Business Community Outreach
Frame bond as property value investment; seek Chamber endorsements; lawn sign displays
π€ Local Clubs & Organizations
Rotary, Lions Club, religious orgs, HOAs; presentations; senior-focused scripts
π¨βπ©βπ§ Parent & PTA Engagement
Activate all three PTAs as grassroots network; back-to-school info tables; site captains
π΄ Senior Citizen Outreach
Senior centers, HOA events; emphasize inclusive design, modest tax impact for long-term owners
π Teacher & Staff Engagement
Union endorsement = high voter credibility; staff town halls; collect teacher testimonials
Types of Print Media Materials
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β FAQ Document
Factual / Non-Advocacy
1β2 pages; addresses cost, oversight, funding gaps; reviewed by bond counsel; posted on District site
π Voter Flyers & One-Pagers
Advocacy
General voter flyer + senior-specific version + per-school project summaries; Spanish translations if needed
πͺ Door Hangers
Advocacy
Deployed in final 6β8 weeks by field team; second drop as GOTV reminder in final 2 weeks
βοΈ Direct Mail
Advocacy
Sept: Introduction Β· Oct: Endorsements & community voices Β· Oct/Nov: GOTV ballot return reminder
π° Letters to the Editor
Advocacy
Community voices (parents, teachers, seniors, businesses); staggered Octβearly Nov; Tiburon Ark & Marin IJ
π« School Newsletters / eBlasts
Factual / Non-Advocacy
Factual bond info only; bond counsel review required; link to District bond page in every update
Sample Campaign Timeline
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June
July
August
September
October
Nov 1-3
Nov 3
Sample Campaign Committee Activities
All campaign expenditures are paid by the campaign committee.
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Category | Description |
Campaign Consultant | Core strategy, field management, vendor oversight |
Direct Mail | Design, print, postage to all District voters |
Printed Materials | Flyers, door hangers, FAQ documents |
Digital Advertising | Facebook/Instagram targeted ads, final 6 weeks |
Lawn Signs | Fabrication and distribution |
Events/Town Halls | Venue, materials, catering for coffees |
Website | Design, hosting and maintenance |
Phone Bank/Texting | P2P texting platform, phone bank tools |
Contingency | Unplanned expenses, opposition response |
Accountability & Legal Compliance
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ποΈ District Informational Role Only
The District may only conduct factual, informational outreach. All campaign advocacy must come from the campaign committee.
π« No Public Resources for Advocacy
No District staff time or resources may be used for campaign activities. Bond counsel must review all District-produced materials.
π€ Board Member Personal Participation
Board members may personally support the campaign but must do so on their own time without use of public resources.
π FPPC Reporting Requirements
All campaign finance activity must be reported per FPPC requirements. Treasurer files all required reports on time.
π Citizens' Oversight & Audits
Bond funds subject to annual independent audits and a Citizens' Oversight Committee. No bond funds may be used for administrator salaries.
βοΈ Bond Counsel Coordination
Regular coordination between campaign consultant, municipal advisor, and bond counsel ensures all public statements are accurate and legally appropriate.
Immediate Next Steps
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1
Discussion: Bond Amount & Ballot Language
Board discussion on $24 vs. $30 tax rate ($90M vs $115M); review resolution
β° June 2nd Meeting
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Board Action β Call for Election
Formally adopt bond resolution ordering election
β° June 8th Meeting
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Approve Educational Outreach Budget
Board approve not-to-exceed budget for district educational materials β June through November
β° June 8th Meeting
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Form Independent Campaign Committee
Identify Co-Chairs and Treasurer; file FPPC committee registration; open campaign bank account
β° June 2026
Questions and Discussion
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In Reed Union School District, each student will be challenged and inspired to reach their fullest intellectual, social-emotional, and creative potential to positively impact the world.
Thank You