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SENIOR CLUB COMMUNITY

GROWTH PLAN

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Situational Analysis

  • Senior Club Rugby Membership Registrations peaked in the Pre-Pandemic registration year of 2018
  • Post Pandemic Registrations have approached 90% of the maximum Registration Totals
  • The Senior Club Community (SCC) has long term and deep institutional knowledge of both the local and National Rugby environments
  • Senior Club Members typically have the longest tenure of Membership amongst all USAR Communities
  • The majority of registered coaches and referees within USAR have been or a still a part of the SCC
  • The SCC can and will play a vital role in the short and long term plans for USAR

DRAFT

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USAR World Cup Opportunities

Galvanize the growing community of Rugby Players

Draw significant new audiences

Generate tremendous commercial opportunities

DRAFT

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Club Community Pillars For Growth

Grow the Game

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Increase Commercial Viability

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Improve Participant Satisfaction

P 1

P 2

P 3

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Pillar 1: Grow the Game

  • Increase overall number of USAR Members
  • Increase overall awareness of the sport of Rugby within the US
  • Increase playing opportunities for SCC Members
  • Retain Club Members
  • Increase longevity of Club Members’ participation
  • Increase retention between age groups

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Pillar 1: Grow the Game

  • Increase recruiting utilizing social; media and other advertising platforms at local and national levels
  • Increase retention between age groups by increasing connectivity with Club Community
  • Grow youth rugby with concentrated effort by Club Community to support local Youth Clubs, sharing resources and supporting LOCAL academies
  • Increase the number and quality of coaches and referees
  • Develop regional organizers of recreational, community rugby, including, Touch, Co-ed Touch, and Beach Rugby

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Pillar 2: Increase Commercial Viability�

  • Community Awareness
  • Increase fan base
  • Improve municipal relations
  • Increase broadcast and other media presence in local/ regional markets

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Pillar 2: Increase Commercial Viability�

  • Templated “press packets” for local news outlets
  • Leverage USAR’s relationship with national and international broadcasters to increase access for local, regional, and national competitions onto those platforms
  • Coordinated PSA programming aimed at local and regional markets
  • Leverage USAR contacts from WR Bid Process within all 28 metro areas to local Improve municipal relations –coordinated effort to secure matching grants and other funding to partner with City Government, Parks and Recreation, and Chambers of Commerce
  • Increase broadcast and other media presence in local/ regional markets

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Pillar 3: Improve Participation Satisfaction�

  • Increase number of coaches and referees
  • Player and coach development
  • Increase and facilitate opportunities for high-performance
  • Increase the quality of competition
  • Improve structure and governance of Community and Unions

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Pillar 3: Improve Participation Satisfaction�

  • Massively increase the education and training AND access to:
    • Increase number of educators allowing for flexibility scheduling of training programs
    • Increase number of coaches and referees
    • Increase quality of coaches and referees
    • Develop Rugby safety education campaigns
    • Provide greater player and coach development
    • Increase and facilitate opportunities for high-performance
  • Increase the quality of competitions through
    • Partnerships with MLR, PR7s, and WPL and associated academies
    • Competitions structures , including Territorial Select-Sides and Union-wide “Festival” or Championship Tournaments
  • Improve structure and governance of Community and Unions
    • Create, deliver, and enforce the delivery of member benefits to all members by Unions
  • Increased Membership support from National Office

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