22
JORDAN Content Franchises 22
20
1
2023
JORDAN BRAND
We’re gonna take the most fashionable athletes from the Jordan family and put them head to head with the culture’s most stylish people.
This series is a social-media-based styling competition where viewers can vote on their favorite best-styled athlete or designer.
A 60 second IG series where two celebs style each other.
Posts/
Reels
Jordan will host the competition while the freshest athletes and most chic designers hold conversations about fashion and inspirations on IG Reels.
Each episode of the series will be organized into 3 major content sections for Instagram reels.
20sec:
20sec:
20sec:
Participants take a moment to greet and talk about their fashion-based inspiration, especially regarding Jordan footwear and pairing.
Participants look through the curated clothing selection and choose their styling picks for their models.
Each model reveals themselves in the curated outfit, highlighting the Jordan shoe that matches the fit.
Each episode takes place inside a different store in a different city.
We are looking at neighborhood stores in cities that resonates most with our celebs.
E.g., for an LA-based celeb-pairing, we would feature Round 2, a local streetwear shop focused in on Jordan apparel.
Tri-weekly episodes will keep viewers engaged and leave time for sharing, memage, and general hype for following episodes.
This approach will allow other Jordan content franchises to shine between Good Looks episodes.
Intro (20 Seconds)
Uzi: What’s up bro?
Zion: What’s good?
*Uzi & Zion slap hands*
Uzi: You know you're gonna take an L on this, right?
Zion: You sound crazy! I’m gonna teach you how to do this, what?
Styling (20 Seconds)
Uzi & Zion go to their racks and start to skim through clothes, complimenting pieces, pulling up inspirations, and telling stories about the articles presented.
Reveal (20 Seconds)
Uzi & Zion go into their booths to change clothes and then walk out at the same time to make their reveal.
They discuss their choices, walk through the fit from head to toe - and have a Jordan shoe explanation as the cherry on top.
We see a poll sticker where you decide on the winner.
Ending: Who styled it best? Vote in IG stories now!
Sample Script :60
Stories
Users will decide on who takes the crown for most stylish via Poll stickers on IG Stories.
After 24 hours of voting a winner will be determined, and crowned most fashionable…ready for bragging rights on social media.
And of course, only one model will walk away as winner, ready to flex their cred on social media 💪
Jordan will also utilize the Questions sticker via IG Stories to encourage viewers to submit who’d they’d want to see next in the series while increasing user engagement and tapping into new audience bases.
Winners Card
After 24 hours of voting a winner will be determined, and crowned most fashionable…ready for bragging rights on social media.
Stories
Users will decide on who takes the crown for most stylish via Poll stickers on IG Stories.