Ansoff Growth Matrix
www.strategypunk.com
| Existing Products | New Products |
Existing Markets | Market Penetration | Product Development |
New Markets | Market Development | Diversification |
Products
Markets
Ansoff Growth Matrix
www.strategypunk.com
Low risk
Market Penetration
Medium risk
High risk
Medium risk
Market Development
Diversification
Product Development
Ansoff Growth Matrix
www.strategypunk.com
New
Markets
Existing
Markets
Existing
Products
Put you text here.
Market
Penetration
Market
Development
Diversifcation
Product
Development
Put your text here.
Put your text here.
Put your text here.
New
Products
Ansoff Growth Matrix
www.strategypunk.com
Market Penetration | Product Development |
Market Development | Diversification |
EXISTING PRODUCTS
NEW PRODUCTS
EXISTING MARKETS
NEW MARKETS
Ansoff Growth Matrix
www.strategypunk.com
Low Risk | Medium Risk |
Medium Risk | High Risk |
EXISTING
PRODUCTS
NEW
PRODUCTS
EXISTING
MARKETS
NEW
MARKETS
Market Penetration
Market Development
Product Development
Diversification