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Increasing Cup A Joe’s Offerings Through an Updated Media Presence

BUILDING THE PERFECT CUP-A-JOE

PRESENTED BY: THE GO-GETTERS

[Redacted], [Redacted], Erica Rice, [Redacted], [Redacted]

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[Redacted]

Project Manager & Lead Presenter

Erica Rice

Data Analyst & Visualization Specialist

[Redacted]

Logistics & Timeline Manager

[Redacted]

Presentation Specialist & Research Support

[Redacted]

Research Coordinator & Population Expert

Our Team

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Company Overview

Company Background

Local coffee shop on Hillsborough Street

Known for its warm, cozy environment designed for college students and professionals to enjoy

Current Marketing Position

Cons

    • Inconsistency in Product or Drink Quality
    • Limited or Weak Menu Options
    • Limited Seating

Pros

    • Strong Local Identity
    • Value-Oriented and Promotions
    • Comfortable Study Space

DriveResearch, 2025

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Research Problem:

How can Cup A Joe better market their offerings on social media and increase their social media presence?

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What We’re Asking:

What does the competitor landscape look like, and how do their marketing strategies differ from those employed by Cup A Joe?

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COMPETITORS?

Who is the target audience and demographic of Cup of Joe, and what special offerings does it have to appeal to its target audience?

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TARGET AUDIENCE?

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What are the advertising tactics Cup of Joe uses to market themselves, and what tactics can they implement to generate more success?

ADVERTISING TACTICS?

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How does a unique coffee experience (online and offline) shape customers' experience?

CUSTOMER EXPERIENCE?

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How does the pricing and product presentation at Cup A Joe in Raleigh compare with other popular local coffee shops?

PRODUCT PRICING?

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Population

Our population will consist of 100 sample clients of Cup A Joe Coffee, ranging from ages 18-34.

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RFP & Moderators Guide

Final Presentation

Data Analysis

II & III

Project Survey/Codebook

Meeting for Survey

Secondary Research

Qualitative Assignment and Presentation

Data Analysis I

Team Meetings for Finalizing Presentaiton

Deliverable Logistics

11/24

12/1

Team Meetings every Monday, 7-8 PM

1st Official

Team Meeting

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THANK YOU!

PRESENTED BY: THE GO-GETTERS

[Redacted], [Redacted], Erica Rice, [Redacted], [Redacted]

BUS 462 (601)

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Sources

AI Sources:

Gemini AI Prompts

    • “What are the special offerings for Cup of Joe coffee?”
    • “What are some successful online marketing tactics for a business to use?”

Additional Resources: