uniquemail

What is�uniquemail?

What is�uniquemail?

It is a marketing-based solution designed to seamlessly track the effectiveness of your direct mail campaign while enhancing the results through the integration of digital platforms.�

Our marketing platform is designed as an Omnichannel Marketing approach. Turn a single mail piece impression into multiple repetitive impressions to the same audience across multiple platforms. ��

• Coordinating digital and direct mail campaigns can increase website visits by up to 68% (Third Angle Marketing)
• Integrating digital elements with direct mail can lead to a 53% increase in generated leads (Third Angle Marketing)
• Over 97% of organizations using direct mail campaigns with digital integration report better campaign performance compared to standalone efforts (Third Angle Marketing)

Omnichannel for the Win

• Purchase frequency is 250% higher on omnichannel vs. single channel and the average order value is 13% more per order on omnichannel vs. single channel (Omnisend)
• 73% of retail consumers are omnichannel shoppers, utilizing multiple channels for their shopping needs (Persuasion Nation)
• Integrating digital elements allows you to track user behavior, like website visits or coupon code usage, leading to a more measurable return on investment (ROI) for your direct mail campaign

Why uniquemail� is for you?

• Employ the power of repetition and the Marketing Rule of 7’s

​

• Get up to 8-32 touches to the direct mail recipients for pennies per piece.

​

• No lead left behind and no money left on the table!

​

Why uniquemail is for you?

​

• Real Time Trackable Results through a personal dashboard making it easier to see attribution and determine Return on Investment.

​

• Omni-Channel marketing that integrates with the power of direct mail for an average 23-46% lift in results over traditional direct mail.

Technologies strategically

15

Timed and delivered through an omnichannel marketing automation platform to drive maximum exposure and engagement for your direct mail campaign

One Dashboard to Manage it ALL

​

With Real Time Attribution Tracking

​

Technologies

8

to drive 8 to 16 impressions per piece for a 23-46% lift in response over a traditional direct mail campaign

​

SOCIAL MATCH

Match Facebook and Instagram accounts directly to the mailing list. �Deliver social ads to feeds before, during, and after the mailer hits. �Runs for first 14 days of each mailing.

MAIL TRACKING

Receive full transparency on when mail is expected �to arrive in homes and confirmation of delivery. �Be fully prepared to handle the response from your direct mail campaign.

​

QR CODES

Maximize engagement with static or personalized QR Codes! Increase and track the response to mail through our custom reporting dashboard to see various types of scan data including who scanned.

​

​

• Total number of QR code scans/Unique Scans
• Time/date of each scan (PQR only)
• Destination URL for each scan (PQR only)
• Geographical chart showing scan location (PQR only)
• WHO made the scan (PQR only)
• All data exportable in CSV format (PQR only)

INFORMED DELIVERY^®

Consumers using Informed Delivery will receive an interactive campaign. Mail recipients will see a full color ride along ad and be able to respond with a single click!

• More than 62 million users
• 60% Daily Open Rate
• Average click through rates range from 1-7%
• Get a report of the recipients that received, opened and clicked on the ad to show campaign attribution.

​

​

Call & Text Tracking

A dedicated local or toll free number for the direct mail campaign to track calls and texts received. Full demographics including name, address, gender/age range (where applicable) and a copy of the recorded call. Receive appended emails free!

ONLINE FOLLOW-UP

Target the mailing list on Google & re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on the Google Display Network on the DEVICE they visited from.

• Marketing drives prospects to your website

​

• Website visitors leave without taking action

​

• Website visitors who are retargeted are 74% more likely to convert.

• With retargeting, the percentage of users who return and complete conversion process increases to 26%

SOCIAL MEDIA FOLLOW-UP

Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.

• 70% of Internet users are active on at least one Meta platform

​

• 67% of monthly users are active daily

​

• Facebook accounts for 71.64% of all web traffic referral from social media

LEAD MATCH

Identify anonymous website visitors and direct mail recipients who went to the website. Info includes contact information and what actions they took. Use this to build a 9-18% response rate mailing to prove direct mail campaign attribution.

​

Technologies

12

to drive 16 to 32 impressions per piece lifting the response of your direct mail campaign

​

Demand Gen

uniquemail plus

Use the full power of digital integration with this premium, full-service suite that includes YouTube Ads, Discovery Ads, and Google and Social Media Geotargeting in addition �to our 7 standard features.

YouTube Ads

​

​

​

​

Demand Gen

​

​

​

​

Google

Geotargeting

​

​

​

​

Social

Geotargeting

​

​

​

​

YouTube Ads

Capture attention and cut through the clutter with dynamic video instream ads! Serve video ads before users play their favorite YouTube videos to engage your client’s audience.

90% of people say they discover new brands or products on YouTube.

​

70% of viewers bought from a brand after seeing it on YouTube.

​

50% of all social media users are on YouTube and overall, making it the web’s second most popular social media site.

​

YouTube is the world’s second-most visited website.

Demand Gen

Serve ads across Google feed environments including the Google Discover feed, YouTube homepage, and the promotions tab in Gmail.

• Reach prospects as they browse everything from the latest fashion trends to new cooking recipe videos on popular Google properties.

​

• Target Users Who Will Take Action based on interests, online activity, device information, and history, target users who are primed to take action on the ads.

Google Geotargeting

Display ads in the Google Display Network to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history.

​

• 72% of consumers say they usually follow through on a call to action if the physical location of the business is near them.

​

• 60% of consumers say that they use their mobile device to search for local information, and 40% do so while on the go.

Social Media Geotargeting

Display ads through Facebook and Instagram to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history.

​

• Consumers are TWICE as likely to visit a store after seeing an ad if you are utilizing geomarketing.

​

• In 2 years, there has been a 900% increase in searches that include the words “near me.”

Technologies

7

to drive 8 to 16 impressions per piece lifting the response of your direct mail campaign

​

​

ADDRESSABLE GEO

Geofence the residential or business address of mail recipients to serve ads through the display network to all devices at the address. Track conversions to the website or foot traffic in physical locations through device pings.

​

Advanced Analytics

​

Measure the effectiveness of your campaign with conversion reporting.

​

​

• Track # of offline visits & online sales/leads at the zip+4 level.
• How is this different from LEADMatch? There MUST be a conversion (ad clicked, sign up for newsletter, purchase, etc.)
• Track conversions to the website or foot traffic in physical locations through device pings.

​

​

List Curation

Curate the ideal household-level audience across hundreds of offline data elements sourced across a unique integration with the top credit bureaus and data management platforms. 3438, targeting options including:

​

​

• B2B
• EDDM
• Digital Only

​

​

• Residential or Commercial
• Demographic
• Financial
• Interests
• Automotive
• Political
• Purchases
• Occupational

​

​

Technologies

9

to drive 16 to 32 impressions per piece lifting the response of your direct mail campaign

​

​

​

Mail Delivery Notification

Send an email before and after the mail is delivered for additional impressions and increased conversions!

• Research by the USPS indicates that when direct mail is combined with email, the overall campaign sees 10-30% higher open rates than email-only campaigns.

​

• According to Marketing Sherpa, 72% of consumers say they prefer companies to communicate with them using both email and direct mail.

Landing Pages

These single-page microsites can be standalone or used with our QR Codes, at either the job level or per list. Direct the mail recipient to visit these custom, dynamic landing pages to view more information and/or complete a form. Capture leads and attribution data to track and optimize campaigns for maximum ROI and conversion.

​

• Landing Pages collect leads!

​

• Studies show that landing pages can have conversion rates as high as 26%, while other pages might only achieve 2-5%.

​

Thank you!

Any questions?