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In a world of increasing media fragmentation, it is becoming harder for brands to make emotional connections with people. They need to bust through with sisomo: sight, sound, and motion. Through our screens: on our mobiles, on our computers, in our televisions, and over the streets, we connect with one another, have relationships and fall in love: with brands and with each other. To connect with consumers in the 21st Century, Lovemarks must embrace this new reality, and become a part of the sisomo world.

Google Slides -

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Google Slides -

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Google Slides -

pictures really are worth a 1,000 words.

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Google Slides -

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Google Slides -

Ditch the Defaults

Embrace BLANK slides

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Google Slides -

Use consistent formatting

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Google Slides -

Your slides should be the supporting cast of your talk

Plan out what you will say before you create your slides and master that material before you start designing your slides. Your slides should be the "supporting cast" of your talk--not its main focus.

When you witness Death by PowerPoint, most of the time it is because a presenter makes these three things all the same. He wants to use his slides as handouts, he writes speeches on his slides, he reads them word for word…say+show+give = all the same.

But when presenter think about these three tenets separately, they begin to distinguish themselves from 99% of those giving presentations today. It becomes more work – you must speak without slide scripts, you must create slides and then separate handouts – but you will become so much better at each of the three tasks and your work will become more rewarding. And you give yourself an opportunity to create something extraordinary.

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Google Slides -

Plan

Plan out what you will say before you create your slides and master that material before you start designing your slides. Your slides should be the "supporting cast" of your talk--not its main focus.

When you witness Death by PowerPoint, most of the time it is because a presenter makes these three things all the same. He wants to use his slides as handouts, he writes speeches on his slides, he reads them word for word…say+show+give = all the same.

But when presenter think about these three tenets separately, they begin to distinguish themselves from 99% of those giving presentations today. It becomes more work – you must speak without slide scripts, you must create slides and then separate handouts – but you will become so much better at each of the three tasks and your work will become more rewarding. And you give yourself an opportunity to create something extraordinary.