Stereotyping
Richard Dyer
Introduction
“Righteous dismissal does not make the stereotypes go away, and tends to prevent us from understanding just what stereotypes are, how they function, ideologically and aesthetically, and why they are so resilient in the face of our rejection of them” (353).
Introduction Cont...
Ideology and Types
Ideology and Types Cont...
Ideology and Types Cont...
Ideology and types Cont...
Social Type vs. Stereotype
Social Types vs. Stereotypes Cont...
“The establishment of normalcy through social- and stereotypes is one aspect of the habit of ruling groups - a habit of such enormous political consequences that we tend to think of it as far more premeditated than it actually is - to attempt to fashion the whole of society according to their own world-view, value-system, sensibility and ideology” (356).
Hegemony
“In stereotyping, the dominant groups apply their norms to subordinated groups, find the latter wanting, hence inadequate, inferior, sick, or grotesque and hence reinforcing the dominant groups’ own sense of the legitimacy of their domination” (356).
Stereotyping Through Iconography
Stereotyping Through Structure & Individuals
Member Types