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Comfort U

Presented by: Jiayu Tan, Yuhe Yan, Xiyao Yang, Hongli Zhou

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Our Product is...

Travel pillow with earphone and pockets

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Market Opportunity

�WHO: passengers who in the journey

�WHAT: travel pillow with earphone and two pockets

�WHERE: on the plane, train, or bus

�WHEN: in the travel environment, also, they usually listen music in the journey, our travel pillow can give passengers a perfect feeling.

WHY: when passengers in the long distance journey, passengers want to have a comfortable

How to solve it?

1.earphone on the pillow: that won't make mess of earphone cable

2.two pockets on the side: people can easily save or take things in it.

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Market Opportunity

  • Target Market:

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1. Ones whom bring a lot of stuffs.

2. Young generation.

3. Lazy bones.

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Competition

  • Who the competition is?

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1. Normal Travel Pillow.

2. Super Travel Pillow.

3. Extraordinary comfortable pillow.

4. Pillow.

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Competition

  • 1929
  • Most of people use u-shaped pillow during the journey

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  • Long time
  • Economy class and Business class people

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Competitive Advantage

  • Earphone
  • Retractable earphone cord
  • Pockets

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Competitive Advantage

  • Benefit
    • Convenience
    • Comfort sleeping
  • Reason why choose our product
    • The quality of our product
    • not too much extra cost
    • In airport, CVS, Amazon

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Thank you

Presented by: Jiayu Tan, Yuhe Yan, Xiyao Yang, Hongli Zhou