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Marketing Template

Ideal Customer Profile (ICP)

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Ideal Customer Profile Template Slide

DEMOGRAPHICS

PSYCHOGRAPHICS

WHY THEY BUY?

COMPANY SIZE

GEOGRAPHY

INDUSTRY

COMPELLING EVENTS

METRICS & KPIS

CURRENT SITUATION

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Buyer Profile Template

Share 5 to 6 strengths

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STRENGTHS

Share 5 to 6 weaknesses

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WEAKNESSES

Share 5 to 6 frustration

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FRUSTRATIONS

Demographic and psychographic information

BACKGROUND

Provide a description of the person you’re selling to so your sales team better understand who they are what’s important to them.

WHY THEY BUY? EMOTIONAL REASONS

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PERSONA PROFILE

Problem

Impact

Ideal

Customer Story

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Trigger Events

Put your trigger events here