1 of 10

Futureproof ™

&

Ironstone Advisory

Ideas, Concepts, Initiative

2 of 10

I read this report on March 20th

FutureProofingNext

https://futureproofingnext.com/postcoronavirusfutureproofing/

“GRADUALLY, THEN SUDDENLY: NEW BUSINESS LEADERSHIP IMPERATIVES IN THE AGE OF COVID-19”

The I called Sean Moffitt with an idea. We were thinking alike. I met Andrea Kates

So we talked and jammed and we built a Guild.

“We are in the midst of a high-visibility, global response to the COVID-19 virus. The uncertainty and fear surrounding the current crisis are real, and we feel tremendous concern from a public health perspective and appreciation for people on the front lines making tough decisions about how to contain and control the risk…” <more>

​

​

3 of 10

Ironstone Advisory I(A)

Ironstone Advisory is my company. I am the sole owner. I(A) has a loose band of part0time, highly experienced consultants and advisors.

It does short term advisory engagements with tech companies and insurance operations. We do retainers as well (e.g. innovator in residence).

It is the organizer and owner of Castiles 2003, a business networking group that has existed for 17 years. It is a pro bono work we do.

4 of 10

​

  • New Media Company�Position Product for Financial Services, Go to market strategy
  • Wellness Brand Positioning, strategy, fund raising
  • Software Company Review key features, develop and position new features
  • MatchMaker- for fractional C’s and Architects, PM’s and Devs

Example Engagements

5 of 10

​

Do a session like FutureProof has been doing… Virtual Session

  • Focus - COVID19 and ECONOMIC Situation - Responses in next 6 months
  • Specialists are 5-8 strategy pros, different or same sector
  • Every party has to bring a slide (structure)
  • Deliverable: Publish a report out of the lab setting
  • Business Model:???

​

​

Idea 1

Public Service

Time Sensitive

6 of 10

Futureproof & I(A) paper.

  • Co Write a Paper like the Impact of COVID10 one Future Proof did
  • Focus is impact on Cannabis Industry - World
  • This should grow into a short 50 page book (pocket paperback size on germ free material)
  • Answer The 30 Questions
  • Business Model: Publish? Consulting? Sponsored Thought Leadership?

Idea 2

If one example isn’t sufficient to help people understand the breadth of your idea, pick a couple of examples.

WRITING IS SCALABLE

7 of 10

Bigger session - 30 People - an Event

Event to discuss Insurance and related spaces. The result - We will convert and position paper for cannabis, insurance, software, and AI

Business model: Future Consulting

Idea 3

BIG.

8 of 10

Milestones

April

Milestone

May

Milestone

Translate web pages with Chrome extension

​

TBD

Translate text within an app

TBD

202

Weeks

9 of 10

What people are saying

DING DING

Abby Author, NYC

BLAH BLAH

Wendy Writer, CA

BLAH BLAH

Ronny Reader, NYC

Quotes for illustration purposes only

10 of 10

A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves. Tao-Chi-Ching

Lets Do This!

Let make this stick.