Deliverables & Scoring
Live Case Competition Official Rubric
This Live Case Competition is an opportunity for students to apply their skills to a real-world business challenge. Working alongside senior industry leaders, teams will develop strategic insights and recommendations that will be evaluated by a panel of judges. This rubric serves as the official evaluation framework, detailing how teams will be assessed and ranked to determine the winners.
Deliverable | Executive Pre-Read Email | Live 10-Min Presentation + Q&A |
Points | 30 Points | 70 Points |
Evaluation Categories | Clarity, Feasibility, Succinctness, Research, Professionalism | Argument, Feasibility, Structure, Creativity, Professionalism, Consistency |
Details | 📩 Purpose: This structured executive summary introduces your proposed solution to the business challenge before your live presentation.
| 🎤 Purpose: The top 12 teams will be invited to deliver a 10-minute virtual presentation of their findings to a panel of judges, followed by a 8-minute Q&A session.
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Keep in mind, this is a real challenge. There is no single right answer The best solutions demonstrate strong insights, feasibility, and strategic impact. Late Submissions Will NoT Be Accepted. Ensure all deliverables are uploaded via the CapSource Platform before the deadline. Refer to Sample Student Submissions and CapSource Competition Rules or further guidelines and inspiration��Teams will be evaluated based on two deliverables, which together account for 100 total points.
School Name: ______________________
Total Score for Section: ____________________
/ 30
Effectiveness
Clarity
Succinctness
Professionalism
Did the students suggest a viable solution for the challenge at hand?
6 Possible Points
Were the students clear about their decision making and the plan for moving forward?
6 Possible Points
Were the students concise when presenting their ideas in written format?
6 Possible Points
Did the students present their ideas in a professional manner?
6 Possible Points
The students’ argument was relatively clear. Their suggestion was appropriate and feasible but needed some additional information, so it matched the case better.
The students were mostly concise with their memo.
The students were acceptable in their professionalism.
The students’ argument was unclear and not communicated effectively. Their solution was not appropriate, feasible, or valid for the company.
The students were not concise and / or left out major parts of their argument.
The students were clearly not professional nor prepared for the competition.
The argument was clear. It was communicated appropriately.
The argument was unclear, improperly developed, or inconsistent in nature.
Additional Feedback:
The students’ argument was well thought out and communicated effectively. Their suggestions were clear and appropriate given the challenge at hand.
The students were concise in the memo but were able to properly cover the appropriate content.
The student memo was professional and organized in content and structure. These students are ready for the real world.
The argument was exceptionally clear and convincing. It was communicated at the start, cohesive throughout, and properly concluded.
The students’ argument was understandable but likely unfeasible/not clearly feasible given the case.
The students wee concise, but they couldn’t communicate everything they needed to in their memo.
The students were somewhat professional but showed some signs that they weren’t quite prepared.
The argument was relatively clear but could have been more convincing. It could have been better executed.
1 2
3 4
0
1 2
3 4
0
1 2
3 4
0
1 2
3 4
0
Instructions: Each judge will submit ONE completed form per team.
Unsatisfactory
Satisfactory
Very Good
Excellent
Written Memo Rubric
5 6
5 6
5 6
5 6
Research & Support
Did the students substantiate their response with outside research?
6 Possible Points
The students incorporated some good research, but the quality of the sources or their insights were questionable.
The students clearly researched and used several substantial outside resources to validate their ideas and assumptions.
The students did not clearly incorporate research and did not substantiate their ideas using outside sources.
The students incorporated some good research, which they were able to use to establish some credibility.
1 2
3 4
0
5 6
Instructions: Each judge will submit ONE completed form per team.
Unsatisfactory
Satisfactory
Very Good
Excellent
Argument
Case Feasibility
Company Feasibility
Structure
Creativity
Overall, were the students persuasive in their suggestions?
10 Possible Points
Did the students demonstrate that they understood the
case challenge?
10 Possible Points
Did the students
demonstrate that they understood the business?
10 Possible Points
Did the student present their argument in a well-organized, digestible way?
10 Possible Points
Were the students creative in their response?
10 Possible Points
The argument was relatively clear but could have been more convincing. It could have been better executed.
The students’ recommendation was understandable but likely unfeasible/not clearly feasible based on the company’s case
The students demonstrated a reasonable understanding of the company. They also included one company-specific example to support their strategy.
The sections were clear, and conclusions were present.
The students came up some ideas but they were not very creative.
The argument was exceptionally clear and convincing. It was communicated at the start, cohesive throughout, and properly concluded.
The students’ recommendation was well thought out and communicated effectively. Their suggestion was appropriate and feasible
The students demonstrated a clear understanding of the company. They also included at least 3 company-specific examples to support their strategy.
The presentation was easy to follow and organized professionally. The sections were clear, and the conclusions were strong.
The students were very creative in their response. That creativity ultimately has the chance to create more value for the host organization.
The argument was unclear, improperly developed, or inconsistent in nature.
The students’ recommendation was unclear and not communicated effectively. Their solution was not appropriate, feasible, or valid based on the company’s case
The students did not understand the company and/or did not clearly show that they did through company-specific examples.
The argument was rather difficult to follow and/or there were no clear conclusions.
The students showed little or no creativity
The argument was clear. It was communicated appropriately.
The students’ recommendation was relatively clear. Their suggestion was appropriate, but requires more detail in order to prove feasible
The students demonstrated a clear understanding of the company. They also included at last two company-specific examples to support their strategy.
The presentation was easy to follow. The sections were clear, and the conclusions were present.
The students were creative in their response, and it’s possible that these ideas could create value for the host organization.
0 1 2
3 4 5
6 7 8
9 10
Final Presentation Rubric
Team Name: ______________________
Total Score for Section: ____________________
/ 70
0 1 2
3 4 5
6 7 8
9 10
0 1 2
3 4 5
6 7 8
9 10
Professionalism
Did the students present their ideas in a professional manner?
10 Possible Points
The students were somewhat professional but showed some signs that they weren’t quite prepared.
The students were very professional and organized with their presentation. These students are ready for the real world!
The students were clearly not professional nor prepared for the competition.
The students were acceptable in their professionalism.
0 1 2
3 4 5
6 7 8
9 10
0 1 2
3 4 5
6 7 8
9 10
0 1 2
3 4 5
6 7 8
9 10
Consistency
Was the written memo consistent with their video presentation?
The students did a great job on both the memo and the presentation, but it was not as consistent as they could have been.
There were major inconsistencies between the memo and the presentation. It was difficult to follow their different arguments.
The memo was very consistent with the presentation. It was clear that they were prepared to present their insights in multiple formats.
There were some inconsistencies between the presentation and the memo, but large the students did a good job.
10 Possible Points
Additional Feedback:
0 1 2
3 4 5
6 7 8
9 10