Czech most visited outdoor website
REACH
- 70–110,000 mountain lovers per month
TYPICAL READER
- Aged 30-50, extremely active, high-income, mountain and nature lover.
TYPICAL TOPICS
- Mountains, hiking, trekking, (ferrata) climbing, cross-country skiing, biking, equipment.
Czech most read outdoor magazine
DISTRIBUTION, REACH
- Highest circulation on the market (8,000 pc.)
- 4 times a year (IV, V, XI, XII),
- 4,000 subscribers + all mountain guides + 300 shop and rentals owners
The only fully-fledged ski-touring website
REACH
- 10–20,000 ski mountaineers and freeriders (in the season)
TYPICAL READER
- Aged 25-45, active sportsperson, superior income, keen ski mountaineer.
TYPICAL TOPICS
- Ski touring tips, interviews, equipment, competitions, methodology.
Czech most visited travellers’ website
REACH
- 80,000 travellers per month
TYPICAL READER
- Aged 25-50, high income and well-educated, travels by plane 3times a year, prefers high quality and experiences to costs-saving
TYPICAL TOPICS
- Monuments, seaside, mountains, big cities, etc.
FILM FESTIVALS FOR TRAVEL AND OUTDOOR LOVERS �The best films from all-over-the-world in 150 Czech and Slovak cities
REACH
- Screened in 150 Czech and Slovak towns and cities
- Attendance: 15–20,000 travellers and outdoor lovers
- Screening from February till April (Expediční kamera), October till December (Snow Film Fest)
- More detailed profile here.
- www.ExpedicniKamera.cz, www.SnowFilmFest.cz
Prestigious travel and outdoor sports festival, November, Prague
80 speakers, lectures, workshops and films in a weekend. 40 exhibitors, ethnic cuisine and evening party.
REACH
- www.FestivalObzory.cz
- The biggest meeting of outdoor lovers and travellers in Prague.
- 2,500 travellers, mountain lovers, paddlers and runners.
Czech most read runners’ magazine �
DISTRIBUTION, REACH
- Runners’ magazine featuring the highest real circulation (8,000 pc), net paid circulation and subscribed circulation (4,500) + thorough and targeted distribution of returns during competitions all over the Czech Republic
Czech most visited runners’ website
REACH
- 60–70,000 runners per month, 19,000 social media followers
TYPICAL READER
- Aged 30–50, high income and well-educated, running as main hobby, prefers high quality to costs-saving.
TYPICAL TOPICS
- Inspiring interviews, training plans, reviews, equipment, competitions, nutrition, recovery, inspiring trails.
Unique half/marathon; 10 km and 5 km combining flat asphalt surface with surroundings of a landscape park
TYPICAL PARTICIPANTS
- Runners aged 35–50
- High-income and well-educated
REACH
- 3,500 runners
- The location invites also lots of supporters and audience
TRAIL-RUNNING CUP
Five-race series to explore the most beautiful landscape areas around Prague. Pure trail running.
TYPICAL PARTICIPANTS
- Runners aged 25–50
- Active sportspeople fond of outdoor activities
REACH
- 1500 runners
- Children races
- Great opportunity for products testing
The only paddlers’ magazine in the CZ and Slovakia
DISTRIBUTION, REACH
- Circulation of 2,000 pc. Published 4times a year (III, IV, VI, X). Stable subscribers’ base. Readership of 4,500 paddlers per issue. Sold at boat shops and rentals in the Czech Republic and Slovakia.
Summer paddling tips in the CZ and neighbouring countries
DISTRIBUTION, REACH
- Circulation of 10,000 pc, � available FREE OF CHARGE at 200 Czech and Slovak rentals, shops, campsites and infocentres. Published in May + online PDF format version sent to 10,000 addresses.
REACH
- 12–22,000 active all-season paddlers
REACH
- 40–100,000 (depending on the season) focused on leisure paddlers
Svět outdooru, s.r.o., contact address: Dukelských hrdinů 567/52, 170 00 Praha 7 �reklama@svetoutdooru.cz
Specialized bookstore and map shop
- 15 000 maps, travel and climbing guides and travelogues – probably the broadest offer in Central Europe
www.KnihyNaHory.cz
Mountain-running challenge at extraordinary place.
REACH
- 1000 runners
- EARLY DATE (in March) – perfect for reach out to the runners at the start of season
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