Business Model Canvas - Descriptions
Outlines the network of external organizations or entities that help the business achieve its objectives. This can include suppliers, partners, alliances, or joint ventures that provide resources, share risks, or enhance capabilities.
8Outlines the bundle of products and services that create value for a specific customer segment. It addresses the problems or needs of customers and highlights the unique benefits or solutions offered.
Defines the different groups of people or organizations that a business aims to reach and serve. It identifies the target audiences and their characteristics, needs, and preferences.
�����Lists the critical assets required to create and deliver the value proposition, reach markets, and sustain customer relationships. These resources can be physical, intellectual, human, or financial.
����Defines the different groups of people or organizations that a business aims to reach and serve. It identifies the target audiences and their characteristics, needs, and preferences.
Identifies the sources of income a business generates from each customer segment. This includes various revenue models such as sales, subscription fees, licensing, or advertising, and how value is monetized.
Key
Partners
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Key
Resources
Channels
Cost Structure
Revenue Streams
Describes the various ways a company communicates with and delivers its value propositions to its customer segments. This includes distribution, sales, and communication channels such as online platforms, retail locations, or direct sales.
�����Describes the most important actions and processes a company must perform to operate successfully. These activities are essential for creating value, maintaining customer relationships, and achieving business objectives.
Details the major costs and expenses associated with operating the business. This includes fixed and variable costs, economies of scale, and cost implications related to key resources, activities, and partnerships.
Business Model Canvas – Guide Questions
Who are our key partners?�Who are our key suppliers?�Which key resources are we acquiring from them?��Types of Partnerships�- Strategic alliance�- Cooperation�- Joint Ventures�- Buyer-supplier relationships
What values do we deliver to the customer?��Which one of our customer’s problems are we trying to solve?�What products and services are we offering to our customer segments?�Which customer needs are we satisfying?
For whom are we creating value? Who are our most important customers?��Customer Segment Types�- Mass market
- Niche market�- Segmented�- Diversified�- Multi-sided platform
����What key resources do our value propositions require?��Types of Resources�- Human�- Physical�- Intellectual�- Financial
����What type of relationships do our customers expect us to establish and maintain with them? Which ones have we established? How costly are they?�- Personal Assistance�- Dedicated Personal Assistance�- Self Service�- Automated Services�- Communities�-Co Creation
��For what value our customers are willing to pay? For what do they currently pay? How are they currently paying? How much does each revenue stream contribute to our overall revenues?��Types of Revenue Stream�- Asset Sales - Usage Fee - Subscription Fee�- Lending/ Leasing/ Renting - Licensing
- Brokerage Fees -Advertising
Key
Partners
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Key
Resources
Channels
Cost Structure
Revenue Streams
�Through which channels do our customers want to be reached? How are we reaching them now? Which ones work best and are cost-efficient?��Types of channels
- Owned Channels�- Partner Channels
����What key activities do our value propositions require? Our distribution channels? Customer relationships? Revenue Streams?��Categories�- Production�- Problem Solving�- Platform / Network
What are the most important costs inherent in our business model��Which key resources and activities are most expensive? Is our business more cost-driven or value driven?
Business Model Canvas - Template
Key
Partners
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Key
Resources
Channels
Cost Structure
Revenue Streams