IGNITE
Pitch Deck
Milestone 3
Who we are
Name of your Venture:………………………..
Your goal when answering this slide should be to create enough interest about your venture.
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Provide a brief on what does your venture do.
Why ?
Explain why do you want to pursue this Business Idea.
What ?
How ?
Explain how your venture solves the problem and make its revenue.
Problem/Opportunity
3
CONTEXT When does the problem occur? | PROBLEM What is the root cause of the problem? | ALTERNATIVES What do customers do now to fix the problem? |
CUSTOMERS Who has the problem most often? | EMOTIONAL IMPACT How does the customer feel? | ALTERNATIVE SHORTCOMINGS What are the disadvantages of the alternatives? |
QUANTIFIABLE IMPACT What is the measurable impact (include units)? |
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This table helps you define the problem and existing market gaps.
Problem Interviews And Surveys Results
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The aim of this slide is to capture the customer responses to substantiate and validate the problem your venture is solving. Present result analysis of the problem interviews conducted with your potential customers in graphical representation.
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TAM
SAM
SOM
How to calculate market size?
1. Start with Total Addressable market- ………………………
TAM refers to the total market demand for a product or service.
If you’re entering a pre-existing space (like small business banking) you can research it and provide credible sources or reference points on how you arrived at the TAM. If you’re creating a new product or space (like Slack), you can estimate the number of customers that would want your product and approximate how much you could charge them.
2. Take your target market (SAM), within that TAM, which varies depending on geography and other logistical factors. Determine the penetration potential of your target market. This is the portion of the market you can reasonably compete with……………………………..
3.By conducting research with existing competitors, distributors etc., understand the likely penetration rate………………….
4. Multiply target market by penetration rate to find your market size…………………….
This slide is to provide details on Market Size and demonstrate How big is the market opportunity your venture is pursuing. Add source/reference to the data presented.
Market Size Estimation
.
Sources: ……
Goals
Frustrations
Bio
Personality
Motivations
Age:
Occupation:
Location:
Personality trait
Ethos
Customer Persona
Photo
Personality trait
Personality trait
The aim is to collect the information about your ideal customer persona who are likely to buy your product or service . It will help you tailor the user experience through targeted design.
Value Proposition Canvas
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JOBS
PAINS
GAINS
GAIN CREATORS
PAIN KILLERS
PRODUCT/
SERVICE
I would LOVE it if:
This refers to the feeling/action of customers before he gets in contact with your solution.
I would HATE it if:
This refers to the feeling/action of customers before he gets in contact with your solution.
I would WANT:
This refers to the feeling/action of customers before he gets in contact with your solution.
What is the product or service that you are offering?
FIT
.
Demonstrate the fit between what you are offering and why people buy it. You must build on solution (products & service) that match their needs ( pains & gains).
Solution
Describe your Solution:
We offer …………………………………………
The details of our offering consist of:
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List the Benefits of Your solutions
1.
2.
3.
Competition Analysis
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Benefits | Competitor 1 | Competitor 2 | Competitor 3 | Competitor 4 | Your Venture |
Product | | | | | |
Price | | | | | |
Branding channels | | | | | |
Packaging | | | | | |
Market reviews | | | | | |
UVP | | | | | |
Add more as required | | | | | |
Identify your competitors and examine the list of their offerings/benefits vs your product & service. Based on what the customers say as well as your research, you need to tabulate your findings. Mention your ventures USP from the competition analysis
Lean Canvas
Business Model (Explain with a process diagram)
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PROBLEM
EXISTING ALTERNATIVES
……………………………………………………………………………………………………………………………………………………………………………………………………………………
KEY METRICS
SOLUTION
……………………………………………………………………………………………………………………………………………………………………………
UNIQUE VALUE PROPOSITION
………………………………………………………………………………………………………………………………………………………………………………………………………
HIGH-LEVEL CONCEPT
………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
UNFAIR ADVANTAGE
CHANNELS
REVENUE STREAMS
CUSTOMER SEGMENTS
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
EARLY ADOPTERS
………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
COST STRUCTURE
This canvas explains how the venture makes money (attracts, serves and keeps customers)
MVP
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The slide helps to see your vision in action with a clear demonstration
MVP Validation
Test Details:
Results of Test:
Conclusion:
Realizations / Insights:
Next Steps:
How long will we test this MVP?
How will we get to that audience?
Who is our target audience for the test? How many of them?
Persevere
Pivot
Not conclusive
What is your MVP
Did enough customers buy? Why or why not?
Did customers pay the price we expected? Why or why not?
Did customers come back to our product or show interest in doing so? Why or why not?
Did customers recommend our product to others or evangelize about it? Why or why not?
Sales Plan
TARGET MARKET:
?.........................
LEADS:
?.........................
OPPORTUNITIES/PROSPECTS:
?.........................
CUSTOMER:
?........................
Customer Sales Funnel
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1 | 2 | 3 | 4 | 5 |
Target Customer Segment (Type) | Target Customer Segment (Number) | Channels to be used to attract the target customer segment | Estimated number of leads | Estimated cost to convert these leads to actual customers |
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Customer Acquisition Plan
Ensure that the target market numbers are aligned with market sizing . The sales funnel is for one year
Go-to-Market Strategy
Note: You may use any other template of your choice to pitch for your venture as long as you cover all information being sought here.
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FINANCIAL PLAN
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Start-up Costs
Explanation:
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Forecast P&L
Explanation:
Insert the link of your Financial template
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Financial Projections
Unit Economics
P & L/ unit | Year ….. |
Revenue |
|
COGS | |
Gross Profit | |
Gross Profit Margin | |
Operating Costs | |
Operating Profit | |
Unit Economics | Year …….. |
CAC | |
CLV | |
ARPU | |
The above is the Unit Economics for year 1 (year ……). Refer to P&L statement for year 1 in slide 16.
Terms | Explanation (For the actual calculations, refer to the Financial Plan Excel sheet link) |
CAC | (Cost of Sales + Cost of Marketing ) / Number of new customers acquired (in currency terms) |
Average purchase value x Average purchase frequency x Average Customer Lifespan x Gross Margin | |
ARPU | Total revenue in specific period/Total number of customers during the same period (in currency terms) |
GROSS PROFIT | Total revenue – Total COGS (In currency terms) |
Cost of goods sold (COGS) + operating expenses (OPEX) | |
Revenue from Core Operations – Cost of Goods Sold – Operating Expenses – Depreciation – Amortization Expenses | |
CHURN RATE | (Customers at the beginning of the period – customers at the end of the period) / customers at the beginning of the period |
Assumptions (Year……..) |
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Team Composition
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Picture
Picture
Picture
Team member 1
Team member 2
Team member 3
Role/Position:
CEO
Role/Position:
COO/CTO
Role/Position:
CFO/CMO
Key Strengths and abilities
Key Strengths and abilities
Key Strengths and abilities :
What makes us a good team to solve the problem we chose?
The goal is to demonstrate teams commitment. Mention who’s on your team, why them and their extremely relevant credentials
Thank You!