Pride Month
iOne Creative Services | iONE DIGITAL/All Brands | 06/05/2019
OFFICIAL Visual Branding A/B
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Pride Month
LOOK A
Utilizing a visual treatment echoing that of an apothecary
The healing and growth of Pride is front and center.
A soft rainbow watercolor wash continues the growth and healing theme. Growing off of the apothecary lockup is a double portrait of Marsha P. Johnson. The key player of why we even have Pride today.
NOT FINAL ASSETS
CAN BE USED IN SALES PRESENTATIONS
NOT FINAL ASSETS
CAN BE USED IN SALES PRESENTATIONS
This double portrait can be rolled out into more portraits of key players. Such as Sylvia Rivera or more contemporary advocates like Laverne Cox or Indya Moore. Maybe with different colors for each individual graphic—one graphic for each color of the rainbow.
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Pride Month
LOOK B
A strong textured lockup acts as the key art for this look.
NOT FINAL ASSETS
CAN BE USED IN SALES PRESENTATIONS
With the brush-stroke lockup demanding attention, the background is grey-scale. Pushing forward a statement focused
conversation more than anything. The paint drips echo a heartbeat that not only harken to tragedies such as Pulse but
also touch on the passion members of the LGBTQA have.
NOT FINAL ASSETS
CAN BE USED IN SALES PRESENTATIONS
The rollout for this could be simple B&W portraits with a rainbow drip overlay. Pushing forward the conversation and vibration of the necessity of Pride.
All Brands
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Pride Month
LOOK C
A lockup consisting of brush strokes and color blocks
touch on the building blocks as well as fluidity of Pride.
NOT FINAL ASSETS
CAN BE USED IN SALES PRESENTATIONS
Bold colorful shapes in picture plane of deep black. Where talent, speakers, historical figures, etc… could be showcased. Having the figure in B&W is going draw more attention than having a full color portrait compete with the motif.��**Lizzo is for placement only
NOT FINAL ASSETS
CAN BE USED IN SALES PRESENTATIONS
The rollout for this could be simple B&W portraits amongst the chunky fun shapes.
Thank You!