Workshop: Effective Resume and LinkedIn Tactics

With Jenny Pollock

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@jennykaypollock

Intos

Poll: How confident are you in your current application materials (Resume & LinkedIn)?

Chat: What is one thing you want to learn in this session?

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We’re Going to Cover

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• Presentation
• Purpose of a Resume
• General Rules of Resumes
• Intro to LinkedIn
• Navigating Applicant Tracking Systems (ATS)
• What Hiring Managers Are Looking For
• Breakout rooms
• Questions & Answer

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Purpose of a Resume

What are we trying to do?

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Obtain an interview

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Who decides Who Gets an Interview?

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• 3 Audiences:
• Application Tracking System (ATS)
• Recruiter
• Hiring Manager

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Business Insider

Industry: Finance

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Industry: Tech / Software Engineer

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Industry: Tech Marketing

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Format: PDF

File Name: Firstname_Lastname_Resume_ Date

Ex: Jenny_Pollock_Resume_020522

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I did X resulting in Y over Z time frame

Metrics: Quantify Your Accomplishments

• Add in more numbers
• You want each bullet to read:
• I did X resulting in Y over Z time frame
• Ex: Ran pre-order email campaign resulting in $860K of sales in 2 months

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Resources

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• Leslie Knope Resume Template
• Open in Google Docs
• Select “File” / “Make a copy”
• Update with your info

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Resume Resource: Strong Action Verbs

Increased

Lead

Ran

Executed

Created

Managed

Developed

Owned

Delivered

Collaborated

Produced

Oversaw

Generated

Influenced

Enabled

Accelerated

Supported

Acted

Built

Mentored

Introduced

Assisted

Planned

Formed

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The Muse: 185 Powerful Action Words That Will Make Your Resume Awesome

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Live

Resume Coaching

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Live

Resume Coaching

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Live

Resume Coaching

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Live

Resume Coaching

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Stand out

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• Audit: Scroll through LinkedIn
• Search for your desired job title
• Who stands out and why?
• Photo
• Headline

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LinkedIN Resource

• Getting Started with LinkedIn Checklist
• Open in google docs
• Select File / make a copy
• Update with your info

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⭐

⭐

⭐

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Social Proof: Endorsements & Recommendations

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Example LinkedIn Posts

AI Bias Roundtable LinkedIn Post

Hook

Learnings

Community

Call To Action

Long Form Educational Post

Breaking Barriers LinkedIn Post

4 LinkedIN Post Prompts

1. My key takeaways from [Event / Speaker] are:

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• I learned ______ and _______ by doing ______.

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• Share a project you’re proud of or a goal you've achieved, and invite others to share their success stories.

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• Share a piece of advice that has positively impacted your career and ask your network to contribute their own tips.�

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“You get in life what you have the courage to ask for.”

- Oprah Winfrey

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“

Just Ask Template

Hi Rebecca,�

I am working on updating my LinkedIn. Would you be willing to write me a recommendation and/or some skills endorsements from our time working together at [Company or Organization]?

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I'd love it if you could mention any of the following cross-functional work, leading the weekly customer webinars, project management, or leadership/mentorship.

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It will help me land my next role. I'd be happy to return the favor. How are you? How's [Their Company]?

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Cheers,

Jenny

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Over 99% of Fortune 500 Companies Use ATS Applicant

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Source: Jobscan.co

What is an ATS?

• Software used by companies to help with recruitment and hiring
• Designed to manage large number of applications
• Recent Intern Role: 77 applicants

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Navigating ATS

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Applicants + ATS

Past Candidates & Referrals

Recruiter Sourcing

Hiring Manager

Offer

Navigating ATS

Skip It: Get Referral

• Your network
• Your network’s network
• Reach out to alumni
• Cold reach outs:
• Recruiter
• Hiring manager
• Team

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Optimize Resume

• Keyword optimization
• Job titles
• Hard skills
• Marketing
• Engineering
• Microsoft Excel

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Customize & Iterate

• Audit job descriptions
• Audit LinkedIn profiles
• Customize resume for each role

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HIring Manager

I have a bunch of stuff to do

• I am interviewing a ton of people
• Plus doing all my regular work
• Who stands out/who do I remember positively?

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Team Success

• Who will help my team be successful?
• Who will fit with my team or add new skills?
• Who can be onboarded quickly?
• Who can contribute right away?

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40+ Hours

• Do I want to spend 40+ hours a week with this person?

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“What would happen if we encouraged all women to be a little more ambitious? I think the world would change.”

- Reese Witherspoon, Actress

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Intos

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What Can You Plant Now

to Help You Later?

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Give Back

How can you Help others?

• Resume Reviews
• Editing Projects
• Making Introductions
• LinkedIn Recommendations & Endorsements

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Cadence

• Keep your materials updated
• Resume & LinkedIn: Quarterly
• Networking & Connecting: Weekly
• Connect with Miss CEO cohort
• Reach out to people in industries of interest
• Endorse and write recommendations for classmates and teachers

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“As soon as I accomplish one thing, I just set a higher goal. That’s how I’ve gotten to where I am.’”

- Beyonce

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“

Intos

Breakout Groups - What’s Next?

Three things you will do to your application materials by this time next week

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I did X resulting in Y over Z time frame

Intos

Poll: After today’s session how confident are you in your current application materials (Resume & LinkedIn)?

Chat: What is one thing you’re going to in the next week to improve your application materials?

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Q&A

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THANK YOU

Contact:

www.jennykaypollock.com

www.linkedin.com/in/jennykaypollock/

@jennykaypollock

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@MrTaterTheCorgi

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Credits & Additional Resources

• Leslie Knope Resume Template
• Getting Started with LinkedIn Checklist

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Special thanks to all the people who made the materials that influenced this deck:

• Slide Deck: What Am I Going To Do With My Life???
• 22 Things to Remove from Your Resume Immediately
• ATS assistance Jobscan.co

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