M.Com-I

Subject- International Business

International Marketing

�Mrs. Patil. P.S�assit. Prof, LBS College, satara

INTERNATIONAL MARKETING

Introduction -:

The international is the application of marketing principle to satisfy the varied needs and want of different people residing across the national boarders.

DEFINATION :�

“Performance of business activities designed as plan, price, promote and direct flow of a company’s goods and services to consumer or users in more than one nation for a profit”.

Features -:

International marketing means to produce means to produce products {goods & services} for the foreign customers and to make necessary arrangement to supply them.

International marketing can be described as the various activities designed in the planning process activity such as a fixing pricing structure to suit local needs formulating promotional offers and assuring that the products and services are available to customers residing in the home country as well as the foreign country.

BASIC CHARACTERISTICS OF INTERNATIONAL MARKETING

1] Broader Market is available -:

A wild platform is available for marketing and advertising products and services.

2] Involves at least two set of uncontrollable variables -:

Uncontrollable variables mean the geographical factors global level all the companies have to face uncontrollable variables from different countries.

3] Requires broader competence -:

International market requires more expertise and management skills and winder competence to deal with various circumstance to deal with various circumstance and handle different situations like charges in the strategic of the govt. the mind set of the people and many other such factors.

4] Competition in intense –:

Competition is very tough international market, as the organizations at the global level have to compete with both competitions at the global level have to complete with both competitions in their home countries and also in the foreign lands.

5] Involves high risk and challenges -:

International marketing with its own advantages is also prone to different and tangible risks and challenges. The challenges come in the form of political factors regional and cultural differences changing fashions, trends sudden war situation revision in govt. rules.

• 6] Large scale operation -:
• large scale operation involves relative amount of labour and capital to cater to the needs such as transportation and warehousing.
• 7] Domination of multinationals and developed countries -:
• International marketing is highly determinated by multinational corporations due to their world reach.
• 8] International sensitive character -:
• International marketing is highly sensitive and flexible. The demand for a product in a market

INTERNATIONAL MARKETING ACTIVITY CARRIED ON ACROSS THE NATIONAL BOUNDRIES.�

• According to AMA”, International marketing is the multinational process of planning, promotion and distribution of ideas, goods and services to create. Exchange that satisfy individual and organizational objectives’’.

IMPORTANCE OF INTERNATIONAL MARKETING –:

• Expansion opportunities
• Increased market share
• Reaching new customers
• Investment opportunities
• Increased standard of living
• Diversification opportunities

• Thanking You