Brief
Plan a campaign that encourages young people to work in advertising.
DRAFT WiP
Audience
| Student | ||
Audience need | Earning Power | Flexibility | Working from Home |
Evidence point about advertising | Advertising is one of the ten highest average paying industries | 82% of people working in advertising have flexible hours | More than half of staff work from home more at least 2 days a week |
| Advertising Industry | | | | | |
Benefit of working in advertising | Varied | Well paid | Multidiscipline | High tech | Creative | Informal |
Reason to believe | From leadership and strategy to creativity and technology | | | | | |
DRAFT WiP
Idea
People who work in advertising…�
Challenge negative perceptions of working in advertising by dramatising the benefits of working in the industry using iconic straplines from famous brands.
DRAFT WiP
JUST DO IT.
More than half the people in advertising enjoy flexible working while creating great ideas.
Enjoy a career�in advertising.
DRAFT WiP
HAVE A BREAK.
82% of people in advertising enjoy flexible working while managing complex projects.
Enjoy a career�in advertising.
DRAFT WiP
BECAUSE I’M WORTH IT.
People in advertising are in a top ten industry for pay, while tackling data driven dilemmas..
Enjoy a career�in advertising.
DRAFT WiP