2023-2024 Wisconsin
School Breakfast Celebration
In this toolkit, we’ve gathered tools, templates, language and images that can be used in Wisconsin to celebrate School Breakfast during National School Breakfast Week (and any other time of the year).
Table of Contents:
Wisconsin Breakfast Facts
89%
Of schools participating in the National School Lunch Program participate in the School Breakfast Program in Wisconsin.
1 in 9
Children in Wisconsin live in families that struggle with hunger
158
schools have started participating in the School Breakfast Program over the last 4 years.
FY22 USDA NSLP Equipment Assistance Grant
2
SNA Member 2024
Equipment Grant Opportunities
Eligible to apply
The School Nutrition Association has several equipment grants available to eligible director-level SNA members as of January 1, 2023.
Several Opportunities
Through Winston Foodservice, Vulcan, HObart, FWE, Cambro, Sterno, INNOSEAL, AmTab, and LTI Inc - there’s a total value of over half a million dollars in equipment grants! Don’t miss out on these great opportunities to make an impact on your school nutrition program!
When to apply
The application period will close on March 29, 2024 for all equipment grants.
More Information on each equipment grant opportunity:
https://schoolnutrition.org/snf/equipment-grants/
Ready To Use Resources
School Breakfast Implementation Toolkit: Serving Up a Successful SB Program
Use this toolkit to learn about how to successfully expand your breakfast program using Breakfast After the Bell models and increase breakfast participation, from incorporating marketing tactics that resonate with students to learning about popular menu items that are designed for Breakfast After the Bell models.
Overview of Breakfast After the Bell Models: Innovative Breakfast Delivery Options
Increase breakfast participation by making breakfast part of the school day. Breakfast in the Classroom, Grab and Go, and Second Chance Breakfast are all successful models to boost student participation in the program.
Address Concerns with: Breakfast After the Bell Myths
Shed light on the most common myths that persist about Breakfast After the Bell, including that it takes away from instructional time and that it causes messes in the classroom.
Implement Breakfast After the Bell: Center for Best Practices website
Access resources to support Breakfast After the Bell implementation, including troubleshooting, stakeholder engagement, and technical assistance.
Success Stories: School Breakfast Success Stories
Learn from schools all across the country on how to increase breakfast participation using innovative breakfast delivery models, creative troubleshooting, collaboration, and targeted stakeholder engagement. Start by watching the following videos from Wisconsin schools!
Engage Stakeholders: School Meals Design Guide
This resource is a compilation of tools for food and nutrition teams to make meal programs more student centered.
Strategies for Growing
School Breakfast Participation
4
Modify the Menu
Promote Farm to School Items
Think Outside the “Cafeteria”
Expand Marketing and Social Media Efforts
Involve the Students
Increase Community Engagement
School Breakfast Marketing Tools
School Meals Marketing Toolkit to get the word out to students and families about school meals.
Posters to hang in schools about Breakfast After the Bell. Use the lines to write notes of encouragement to students or tell them why breakfast is so important to their day!
Flyers to send home to parents about school breakfast (English and Spanish). For a full list of flyers, visit the Center for Best Practices Engaging Stakeholders webpage.
Short videos about the positive effects of Breakfast After the Bell:
Breakfast-themed photos to populate 1-pagers, Facebook feeds, websites and banners.
SNA NSBW ‘24 Marketing Tools
SNA’s NSBW24 Toolkit filled with logistical checklists, decor ideas, recipe suggestions, and more! (English and Spanish).
Activity Guide to engage students throughout the week and get creative with coloring sheets and other activities. (English and Spanish)
Logos and elements to use for marketing and as celebration materials (English and Spanish).
A customizable press release and sample proclamation to spread the word and get everyone excited to celebrate National Breakfast Week.
Digital Meeting Backgrounds to show your support for National Breakfast Week during meetings. (English and Spanish)
School Breakfast Challenge
Social Media
The following are sample Tweets and images that lawmakers, influencers and educators can use to promote school breakfast during the school breakfast celebration. Please feel free to customize the language below and to use the graphics in this toolkit or others you may already have on hand.
�Please use the hashtag #WISchoolBreakfast and #WISchoolMealsRock in your posts.
Sample Tweets: