Dilfira Aparjan, Sarah Comella, April Palm,
Knathan Ryan, Zak Schwartz & Emma CotéEwers
Project �overview
Problem
Impact
Solution
People struggle to pick out gifts that are creative, personal, and fit the recipient’s personal style
A VR and mobile app that provides an authentic, immersive, and delightful gifting experience
Users get to know each other authentically and have fun picking out personal, thoughtful gifts
User research
12 interviews | 85 survey responses
I love getting someone a gift I picked out just for them
I enjoy the creativity and expression of house/world building games
VR could be cool, but I really don’t have much experience with it
I don’t understand what a virtual gift is… I’m not sure if I would like that
User persona
User Insight
People need an intuitive tool that allows them to connect creatively with their friends and family and gain a better understanding of loved one’s authentic tastes.
This provides more meaningful, useful, and positive gift-exchanging experiences.
That’s me!
Brainstorming & ideation
Feature prioritization
Top 3 features based on prioritization:
Story �board
User flow (summary)
Onboarding including style board, home basics, and adding friends
Explore a friend’s home and purchase a gift
Design their own home and create a wish list
3 main flows we wanted our user to be able to complete:
Sketching �& low/mid fi prototyping
Link to Working Prototype
Sketching �& low/mid fi prototyping
Link to Working Prototype
Mid-fi testing
Key takeaways:
Hi-fi prototype
Mobile
VR
Link to: Mobile Prototype
Link to: VR Prototype
Next steps & lessons learned
Next Steps
Lessons Learned
Thank you!
Appendix
Proto-Persona
Proto-Persona: Miro Board
User Research
User Research and Survey Data: Miro Board
User Research Plan: User Research Plan
Survey: Google Forms Survey
Competitor Analysis
Competitor Analysis: Competitor Analysis Deck
User Persona
User Insight & Problem Statement
User Insight
People need an intuitive tool that allows them to connect creatively with their friends and family and gain a better understanding of loved one’s authentic tastes. This provides more meaningful, useful, and positive gift-exchanging experiences.
Problem Statement
How might we breathe new life into the gift-giving process by utilizing VR to provide an authentic, immersive, and delightful gifting experience?
I like, I wish, What if Brainstorming
We used I like, I wish, What if brainstorming to come up with ideas for potential app features
Brainstorming: Miro Board
Feature Prioritization
Top features:
Feature Prioritization: Miro Board
Value Proposition
Value Proposition
Life in the Present is a multimodal experience that allows users to solve the overwhelming and frustrating process of giving practical gifts that are meaningful to family, friends and loved ones.
We are better, because users can leverage AI and user-input data (via custom virtual homebuilding) to plan intentional gifts providing an authentic understanding of their giftees.We retain our customers, because of the depth they can obtain in the giving experience.
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Value Proposition Canvas: Miro Board
Value Proposition: Value Prop
Current-State Journey Map
Current State Journey Map: Journey Map
Story Board
Story Board:
User Flow
User Flow: Miro Board
InVision Mood Board
User Flow: Mood Board
Sketching & Low-Fi Prototyping
Link: Low-Fi Figma
Mid-Fi Prototype
Link: Mid-Fi Figma
Mid-Fi Testing
Mid-Fi Test Results:
Hi-fi prototype
Mobile
VR
Link: High-Fi Figma
Coded landing page
Link: Landing Page