ADVANCED ASSIGNMENT
#FSPMAssignmentAdvanced
By: Fardil Khalidi
media platform company for milennials and gen z
For this assignment, I choose this startup
3 STARTUPS CHOSEN
LEAN CANVAS
LEAN CANVAS
By: Fardil Khalidi
Problem
Solution
Customer Segments
Revenue Stream
UVP
Unfair Advantage
Customer Segments
Channels
Key Metrics
Cost Structure
Revenue Stream
Most conventional media deliver rigid journalism
Not suit to readers interest
Hoax & tendentious news
Millennials
Gen Z
Female
Communities
Early Adopter
Existing Alternatives
Newspaper
Online Media
TV
Media targeting Milennials & Gen Z
Media platform with democratized journalism
Media with inclusivity
News aggregator
Product market fit suit to target user
Founder background (education & experiences)
An inclusive media platform for milennials & Gen Z
Active users
Total downloader
Retention rate
Bounce rate
Page sessions
High Level
Bring democratize and positive impact through media platform
Online portal (websites)
Mobile App
Video Platform (OTT)
Socmed
Offline activation�(IDN goes to campus, etc)
Close relation
Classmates
Friends in same hobbies
Friends in same communities
Infrastructure
Acquisition cost
Operational
Branding
Campaign (ATL & BTL)
Ads / advertorial
Strategic partnership
Event Sponsorship
Premium article
Featured article
3 STARTUPS CHOSEN
PRODUCT VISION
IDN Media - Product Vision
Product Vision
Bring inclusivity journalism targeted to all user persona (youngster, female, entrepreneurs, creative worker, etc)
Present to encourage users/readers through democratized publications and community engagement
Based on the Lean Canvas, I found this product vision
3 STARTUPS CHOSEN
PRODUCT STRATEGY
IDN Media - Product Strategy
Definition: Logical plan for how the product will reach the product vision
(1 - 2 years ahead)
Winning propositions
give inclusive access to relevant, high-quality and creative information from Sabang to Merauke
Superior Profit
Competitive focus
Milennials & gen z Readers. Milennials & gen z communities
Greater Value
Key Priorities
Our user should be valued with LTV (Lifetime Value). They have potential for buy premium content. They are also precious for us to attract ads, brand activations, and strategic partnerships.
3 STARTUPS CHOSEN
NORTH STAR METRICS
IDN Media - North Start Metrics
The Problem
Product Vision
Product Strategy
Youth engaging, youth exposure, democratized and inclusive journalism
IDN media is a media platform that bring inclusivity journalism ranged from Sabang - Merauke targeted to millennials and Gen Z reader
Inclusive journalism, youth and community engagement
Reach
Reach
Engagement
Awareness
User activation (register, download)
User subscription
Bounce rate
Hit likes and shares button
Put comments
Session per week, session per month
Frequency
Time spent reading news and content
⭐
3 STARTUPS CHOSEN
Key Milestone
IDN Media - Key Milestone
*for upcoming 2 years
Key Milestone | Year 1 | Year 2 | |||||||
Q1 | Q2 | Q3 | Q4 | Q1 | Q2 | Q3 | Q4 | ||
User generated content | | | | | | | | | |
Paid citizen journalism | | | | | | | | | |
Video stream (OTT Platform) �(hotel, flight, tv, et) | | | | | | | | | |
Community directory | | | | | | | | | |
Business directory | | | | | | | | | |
THANK YOU
Fardil Khalidi
(Product Manager & Startup Enthusiast)