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Luseta Brief✨

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Creative Concepts

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  • (5) fully edited videos under 30s
    • Please upload text + music free versions as well
  • All B-Roll Shots (please see slide 7)

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You’ll be sent the below product. Please do a mix of content using both collections.

  • Biotin & Collagen
  • Rosemary Mint

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Deliverables

Copyright © 2023 Power Digital

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Speaker: Savannah Mills

$74.97

AOV

8% lower than last week

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0.93

ROAS

24% higher than last week

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Thought Starters ✨

Overall, we want these to be YOUR creative ideas and YOUR vision! Please feel free to break away from these ideas, as long as they stay true to the brand. Try to keep the videos under 1 minute. If you have an idea but aren’t 100% confident in it, message us! But otherwise, you have creative freedom.

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*All of these videos have clickable links

0.93

ROAS

24% higher than last week

Trend

Product Routine

Aesthetic Product Focus

Styling Hair

Before/After

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Thought Starters ✨

Styling

  • Winter hairstyles
    • Buns
    • Slick back bun/pony
    • Holiday party hairstyle

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Product

  • Protecting your hair from the cold
  • Importance of having good hair care when your water (at home, in dorm) is harsh
  • Buying gifts for sister/mom/best friend/bf/gf

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General

  • Home for the holidays without all your favorite products
  • Buying gifts for sister/mom/best friend/bf/gf

NOTE: These are meant to be inspiration for your ideas, but IF you decide to use one of these ideas, please let us know before shooting so we can confirm with you. We have several creators making content and we do not want any overlapping content. Thank you!

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Style Inspo

$74.97

AOV

8% lower than last week

​

0.93

ROAS

24% higher than last week

*All of these videos have clickable links

*Do NOT use these exact concepts, these are for style only

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B-Roll Shots

$74.97

AOV

8% lower than last week

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0.93

ROAS

24% higher than last week

Shampoo/Conditioner

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Before/After Shots:

  • Talent showing pre-styled hair looking dull, lifeless, and damaged
  • Talent showing styled hair from various angles (ie. side, back, shine test, hands in hair, styled posing, indoor, outdoor, etc.)

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Talent In Shower Routine Sequence:

Please shoot these clips with NO PRODUCTS IN FRAME so we can re-cut to reference both collections!

  • Wetting hair under shower
  • Lathering shampoo in hair
  • Rinsing shampoo
  • Applying conditioner
  • Applying Mask through hair
  • Raking hair oil through hair

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POV Product/Texture Shots:

Please repeat for both collections�Shooting Location Options: in shower, outside with aesthetic blue skies, up against a clean white background

  • POV holding Shampoo Bottle → pumping shampoo out of bottle
  • POV holding conditioner bottle → pumping conditioner out of bottle
  • POV holding hair mask jar → scooping hair mask out of jar
  • POV holding hair serum → pumping hair serum out of bottle

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B-Roll Inspo

Before/After

Wash Routine�(no products visible)

POV Product�+ Texture

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Brand Info

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Product:

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BRAND NOTE:

This brand absolutely loves the aesthetic of the Briogeo and Ouai TikTok accounts. Please take a look at the aesthetic on both accounts. Bright, clean, fresh, with personality.

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Please utilize website to pull correct wording to describe product.

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If you have any questions or want to run ideas by me before shooting, PLEASE DO! I’m available to answer all questions so that you feel confident creating content!

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Good to know:

  • Energy should feel very natural but upbeat!
  • Makeup should be light and natural
  • Overall the feel should be clean and aspirational

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All videos MUST have text and music, and be FULLY FLESHED concepts

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PDM Shooting Guidelines

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  • Shoot in bright, natural lighting
  • Always make sure camera is clean
  • Shoot using camera, NOT within TikTok app
  • Always make sure product looks it’s best
  • Have upbeat, but grounded energy when speaking to camera
  • Make sure product is front facing so we can clearly see the product/brand name
  • Content should promote the product in a way that feels new, exciting and aesthetically pleasing
  • Start with a hook! Remember: You will win or lose your audience in the first 3 seconds
  • Let your personality shine through!

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Do’s ✅

Don’ts ❌

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  • Do NOT overexpose with lighting - this can ruin a shot!
  • Do NOT shoot in a location that is messy. Always be sure to have non-distracting backgrounds, make sure counters are cleaned, beds are made, etc.
  • Don’t sound “salesy” when speaking to camera. You should always sound enthusiastic without being over the top

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Editing Guidelines

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Fonts:

  • Classic
  • Serif

Color:

  • White text
  • White text with black border
  • Black text with white background

Size:

  • Smaller is better, make sure it’s legible

Placement:

  • Adhere to TikTok safe zones
  • Don’t cover talents face
  • Be mindful of not covering product/branding
  • Don’t place text so far away from talent/product that it draws our attention away

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Text ✨

General Note: Please always edit in CapCut & always use text captions overlay

Text Examples✨

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Sound 🎶

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  • If music in background and talent is speaking/there is VO, make sure the background music never overpowers it
  • Edit the visuals to match up with the sound. Things should move at a symbiotic pace

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Uploading 💃🏻

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  • Please upload 2 versions of each video:
    • 1 fully edited video with music + text
    • 1 edited video WITHOUT music + text
  • Please also upload all B-ROLL

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You can upload everything in this folder (find the folder with your name on it)

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Now go create some beautiful content!✨