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Accessibility: What you need to know as a designer

Stéphanie Krus

Lizzie Cass-Maran

Neil Scott

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Agenda

  • What is accessibility?
  • Permanent, temporary, situational
  • Terminology can be confusing
  • Assistive technologies
  • Breakout rooms
  • Colours
  • Images and other media
  • General recommendations

Break at 7pm for 10 min

  • Accessible content (Lizzie Cass-Maran)
  • Wow factor
  • Testing and fixing your sites (Neil Scott)
  • Where to learn more?

  • Questions?

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What is Accessibility?

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In the UK, 1 in 5 people are disabled

vision hearing speech physical cognitive

Or a mix of them … and it’s not always visible to others

What is accessibility?

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Accessibility means that

you don’t put barriers for them

to access the same things as the others

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Permanent, temporary, situational disability

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Accessibility is not just for disabled people:� �Permanent – Temporary - Situational

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For example

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It can and it will affect everyone at some point in life

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Terminology can be confusing

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Quite often, you have more than one disability.

And other things like your gender, LGBTQ+ status and poverty will also have an impact on your digital experience.

Disabled people might lack the money to buy new devices, or not have the energy or ability to focus on your digital service or product.

Disability intersectionality

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Any user maybe need support:

  • don’t have the digital skills
  • no internet access, poor connection or not enough data
  • use an old device
  • don’t trust your service or internet in general
  • fear for their safety
  • lack confidence to use an online service themselves

Assisted digital support

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If your online service is not accessible, you might have to offer some assisted digital support

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  • 2 in 10 adults lack basic digital skills (find info, shop online, fill in a form)
  • 1 in 10 have no digital skills
  • 13% of households have no internet access at home
  • 1 in 8 adults do not use the internet at all

Digital inclusion in Scotland

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Inclusion is wider than accessibility

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Common inclusion issues are:

  • asking for your gender in a way that doesn’t allow you to identify yourself correctly
  • parent’s information in terms which exclude same-sex-parenting
  • providing sets of instructions only working for right handed people
  • only considering white people when testing your product (plasters, make-up and racist soap dispenser)
  • seats, clothes, security systems that won’t fit petite or plus size people

Inclusion is wider than accessibility

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Not accessible = not inclusive of disabled people

Accessible but no alternative for people who need digital support = not inclusive either

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Assistive technologies

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Not everyone uses a mouse…

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  • A dyslexic person might use a screen reader even though they can see

  • Someone with a motor impairment might be using a switch or their voice to interact, instead of a keyboard, or a mouse

  • A person with low vision might be zooming to see or use a large mouse pointer

People might use websites in a way you did not expect…

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They would hear the text which you can’t see unless you select it.

They would not know there is a problem…

…unless they are using a screen reader but they can see and would wonder where the text is coming from.

This slide is accessible only for screen readers users

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This happens in dark footer sometimes:

White text against white background

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Resources on assistive technologies

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What happen when you can’t use a mouse?

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Try yourself!

Can you still navigate and use the website?

Don’t use your mouse and instead:

  • Use the Tab key to move forward
  • Shift and the tab key to move back

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When you need to zoom to see

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Try yourself!

Can you still navigate and use the website?

To zoom in:

use the ctrl and + keys,

To zoom out:

ctrl and -

Zoom in up to 400%

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The best way to understand it,

is not to try yourself for 10 min, but to speak with someone who experience this every day

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If you create websites

always do at least these 2 tests:

  • test with keyboard only
  • zoom at 400%

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Colours

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There are plenty of tools to do this

This is hard to read

Think text, button, links, icons, navigation items

and don’t forget hover states and visited links

Make sure your contrast are good

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Don’t rely on colour only

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Don’t rely on colour only

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Some people change your colours

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Some browsers let you do that.

People do it for various reasons and we should not interfere with this.

Some need higher contrast others need lower ones.

Some prefer dark modes, others don’t like them.

Some people change your colours

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“User needs varying widely across people who have low vision, and one user’s needs may conflict with another user’s needs.”

– Accessibility Requirements for People with Low Vision, W3C�https://www.w3.org/TR/low-vision-needs/#user-needs

No perfect solution

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Light cream background and dark blue text is better for some dyslexic people.

But high contrast can be better for some people with low vision.

Dyslexia vs high contrast

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A lot of people are using dark mode for their browser or mobile,

Make sure your images still work with this

About dark mode

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Resources on colours

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Images and other media

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Alt text = alternative text

alt = “2 cute kittens in a paper bag”

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Make sure people can understand your video, even if they can’t hear.

If there is no sound, say it,

so people who can’t hear

don’t think they are missing out.

Add captions

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Resources on images and media

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Social media

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All pictures should have an Alt text

So people with screen readers don’t miss any information

If you can’t add a proper alt text,

just describe it within your post in [square brackets]

Describe your images

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#thisishardtoread

#ThisIsEasierToRead

#ThisIsHowToFormatAnAccessibleHashtag

#a11y

Capitalise hashtags

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Avoid too many emojis and ‘cute text’

= Smiley face emoji

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General recommendations

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There is no perfect solution which works for everyone

Always plan alternatives and ask people what they need, do not assume

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Find an ally / allies

UX Designer

Content

Designer

Content

Designer

Developer

Tester

User Researcher

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Find an ally / allies

UX Designer

but you’re also:

UR / CD / Dev / tester

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Accessible content

By Lizzie Cass-Maran

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Mostly focuses on

cognitive load issues.

What is Content Accessibility?

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Cognitive disability is the largest group of disabled people.

But the WCAG is vague on it.

What is Content Accessibility?

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Cognitive disability is the largest group of disabled people.

But the WCAG is vague on it.

What is Content Accessibility?

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What does this photo mean?

Image content

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Photo: Ellie Morag

Image content

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Intersectional accessibility

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“I bet that "diversity" for blind people is more related with organisers that care about alt texts than about gender or race. And if you're not blind, you'll see it anyway.”

Intersectional accessibility

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“I bet that "diversity" for blind people is more related with organisers that care about alt texts than about gender or race. And if you're not blind, you'll see it anyway.”

Intersectional accessibility

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  • People of colour can be blind.

  • Trans people can be D/deaf.

  • Colourblind people can be gay.

  • Deafblind people can be autistic

Someone might be all these things!

Let’s be clear

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Let’s be clear

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Crossover needs, for example:

It’s just a link, right?

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Crossover needs, for example:

  • Text needs to be really clear and direct

It’s just a link, right?

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Crossover needs, for example:

  • Text needs to be really clear and direct

  • But links need to be big enough to be selected

It’s just a link, right?

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Crossover needs, for example:

  • Text needs to be really clear and direct

  • But links need to be big enough to be selected

  • Links and buttons have different semantic functions

It’s just a link, right?

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So how does Content Accessibility fit in?

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  • The way we write words

  • The language and terms we use

So how does Content Accessibility fit in?

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  • Don’t use dense language

  • Separate your content with frequent headings

The way we write words

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Use sentence case.

  • This is written in sentence case.

  • This Is Written In Title Case.

The way we write words

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Avoid not doing this.

The way we write words

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Keep clear of jargon, needless acronyms, etc

The way we write words

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A11y

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A11y

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When you have to use jargon

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When you have to use jargon

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The way we write words

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This isn’t in the WCAG.

The language we use

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This isn’t in the WCAG.

Is that at all you care about?

The language we use

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Use of metaphor

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Remember this stupid person?

Don’t perpetuate ableist stereotypes

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“Stupid”

“Nuts”

“Blind spot”

“Fall on deaf ears”

“Wheelchair bound”

“a bit OCD”

Don’t perpetuate ableist stereotypes

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Hang on...

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Hang on...

Isn't this just good

Content Design?

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Hang on...

Isn't this just good

Content Design?

No. It’s very good

Content Design.

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Overlays: cheating badly at accessibility

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Resources on accessible content

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Wow factor

The problem with motion... and more

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For example

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Some people have vestibular issues:

  • Motion on screen will make them physically sick
  • Always warn ahead, and have a mode with no motion

It’s distracting and might be problematic for people with cognitive impairments

Why motion is a problem

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Resources on Motion

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Testing and fixing your sites

Neil Scott

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Test with real people … if you can

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Empathetic Mindset

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Teaching people to fish

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Auditing Tools

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Tools for Testing

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Resources on testing

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Where to learn more

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You have a lot of options

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More resources

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Thank you!

Any questions?