How to Rank Your Videos
On Youtube
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Jose Victor Castellanos
Full-Stack Marketer | Digital Marketing Strategist
I help businesses build their brand while increasing their revenue by placing the right message in front of the right people at the right time.
Founder of Recon Media, Inc. -
Lead Generation for the Home Improvement Industry
Youtube stats
You never knew
YouTube Stats
74% of adults in the U.S. use YouTube - That’s more than Facebook which reaches 68% of American adults.
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YouTube Stats
73% of Americans aged 36 to 45 use YouTube, along with 70% of those aged 46 to 55 and 67% of those 56 and older.
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YouTube Stats
YouTube is the world’s second-most visited website, It’s also the world’s second-most used social platform
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YouTube Stats
People watch more than a billion hours of video on YouTube every day, Viewers aged 18 and over spend 41.9 minutes on YouTube daily, on average
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How can you get people to watch your videos?
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Optimizing your channel
YouTube Channel Optimization
Youtube channel optimization
Start with your About section.
This tells visitors and YouTube what your channel is about.
Use keywords within your description.
Fill in the - Description, links, and contact info.
Find this under Customize Channel, Basic Info
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Youtube channel optimization
Have a Cover Image and Profile Image.
Add a featured video to the top of your channel homepage.
You can set one for non-subscribers and one for subscribers.
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Youtube channel optimization
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Optimizing your videos
YouTube Video Optimization
Youtube Video optimization
Step 1: What keyword phrase do you want to rank for?
Start with what is your video about?
Go to YouTube and begin to enter a keyword phrase.
You’ll be provided with suggestions. Review them and see what connects with your video.
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Youtube Video optimization
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Youtube Video optimization
Step 2: Select your keyword and now search for it on YouTube
Look at the list of videos and make note on the following:
Titles - Is the keyword in the title? Are the titles similar?
Description - Is the keyword used, how long the description is and what’s included in it.
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Youtube Video optimization
Step 3: Say the keyword in your video
YouTube automatically can create captions which means they know what you’re saying in the video.
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Youtube Video optimization
Step 4: Upload Video
Use your keyword in the file name of the video
Example:
Bad: danvuea7665.mp4
Good: Real-Estate-Investing-In-Florida.mp4
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Youtube Video optimization
Step 5: Add a title
Use your keyword in the title. Try to use it towards the beginning of the title.
Don’t just use the keyword. Make it a real title.
How to get started with Real Estate investing your 20’s
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Youtube Video optimization
Step 6: Add a description
Write a good solid description about the video. Try to use the keyword towards the beginning and different variations throughout.
Don’t keyword stuff. Always keep it natural.
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Youtube Video optimization
Step 7: Add a thumbnail
Upload a catchy looking thumbnail. You want to attract eyes to your thumbnail.
Use a keyword in your thumbnail file name and upload.
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Youtube Video optimization
Step 8: Add to a playlist
If you have other videos related to the same topic in a playlist add the new video to it also.
If you don’t have a playlist create one with related videos & topics.
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Youtube Video optimization
Step 9: Add tags
Make your first tag your main keyword/keyword phrase.
Add different versions of that keyword/keyword phrase.
Add tags of other topics covered within the video.
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Complete the upload
After Video is Uploaded
After video is uploaded
Step 10: Promote your video
Let people know that the video is uploaded.
You want to get views on the video as soon as possible.
Send an email, share the link on social, post link on Quora and other Q&A sites, embed in a blog, etc...
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After video is uploaded
Step 11: Encourage Liking the video
Encourage people to hit the thumbs up button (Like) as that lets YouTube know that the person enjoyed the video and it was what they expected.
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Bonus
Video SEO Tool
Video SEO tool
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Case study
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Thank you!
Any questions?
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