1 of 32

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

Provided By ChartMaster Services, LLC Exclusively for Keller Williams Realty�O: 770.335.3102

JeromyTrask@kw.com

Fairfield, Kershaw, Lexington, Newberry, Richland, Saluda & Sumter Counties

2 of 32

Terms of Use

These reports are created exclusively for Keller Williams Real�Estate offices and provide a competitive advantage for agents �in participating Keller Williams offices and should therefore be �used in a manner to protect that advantage.

Reports are provided by ChartMaster Services, LLC exclusively to �Keller Williams and should be treated as proprietary to those �offices contracting for the service, not for distribution or posting �to web sites in their entirety.

Reports, either whole or in part, may be used in consultations with �clients and prospects during the normal conduct of business by �real estate agents in offices contracting for the service.

Agents in contracting offices are also encouraged to use selected �charts in lead-generation activities to encourage prospective �clients to contact the agent for additional information.

Acceptance and use of this report shall constitute acceptance of �these terms.

ABOUT THIS REPORT

2

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

3 of 32

Because price and condition account for 80% of buyer interest and acceptance for any property, we need to spend time talking about the information we have and how it helps us to present your house in the best possible way to meet your goals.

Neither of us can dictate the price at which your house will sell. The market will determine the price that buyers are willing to pay – my job is to explain the current market and how it is affecting seller’s pricing strategies now, so that we can jointly decide how to position your house to meet your goals.

Keller Williams offices in the Columbia Area currently have exclusive use of reports done by an independent market data consultant who tracks and analyzes real estate sales across the Columbia Area. The information I will show you comes from sales transactions which occurred in 3Q 2025. Many times, listed properties will expire or be withdrawn from the market one or more times prior to the listing period in which they sold. Unlike other data providers, our reports include the original listing prices and cumulative days on market from those previous listing periods to provide results that are more realistic sets of measurements upon which to make pricing decisions.

Rather than using emotion, guesswork or assertions to arrive at your listing price, when you and I together understand the real Columbia Area market data, showing what happened to other sellers in the current market, it reveals the most likely outcomes of pricing strategies for you. Using overall metro market statistics provides us with a large enough data set of real outcomes to feel comfortable that they will be likely to happen in future transactions, allowing us to take advantage of this knowledge to price your property to achieve your goals.

Client Dialogue �Why Should We Show Stats to Prospective Sellers?

3

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

4 of 32

Producing timely quarterly reports dictates that transactions data must be downloaded and analyzed before all transactions have been entered into the CMLS system. As a result, the data and measurements in this report will change in later reporting when more have been entered. Since this is true in every quarterly report period these differences have always existed. When the next quarterly report is produced all closings from this quarter will have been entered and therefore the measurements will be changed to reflect more complete data.

QUARTERLY REPORT

DATA NOTES

4

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

5 of 32

MACRO VIEW: National Market

National Media Coverage

METRO VIEW: Columbia Area Quarterly Metro Market Report

MICRO VIEW: Your Neighborhood

Comparative Market Analysis

Understanding three views of the current market allows Buyers to maximize �their ability to evaluate properties, receiving the highest value in their home �search and Sellers to position their property to maximize money in their pocket while minimizing time on market.

CURRENT MARKET OVERVIEW

Fairfield, Kershaw, Lexington, Newberry, Richland, Saluda & Sumter Counties

5

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

6 of 32

Market Share:

Key Market Statistics:

Trends:

Shows the market share for the top companies in the area and how Keller Williams Realty compares. Slide 7

The staple charts for client presentations show all the key metrics broken down by price range with year over year quarterly comparisons. Slides 9-20

Shows trends for Sales and Median Price over multiple years and quarters. Slides 28-31

Summary:

Quick bulleted summary of all the key metrics. Slide 26

Table of Contents

Quick Stats:

Four charts on one slide showing changes in YTD Sales, Median Price, S/OLP% and DOM. Slide 8

Financing:

Shows a breakdown of types of financing being used in purchases. Slides 25

6

In PowerPoint, hover over the underlined link and hit Ctrl + Click to be directed to the desired slide(s). Each slide will have a button at the bottom right corner which will direct you back to the Table of Contents.

If viewing PDF, click the underlined link to be directed to the desired slide(s). Each slide will have a button at the bottom right corner which will direct you back to the Table of Contents.

Navigation Hyperlinks

The 100% Club:

These charts illustrate what can happen when price and condition are in alignment by showing the percentage of sales that close at 100% or more of the original list price. Slides 21-22

Seller Paid Concessions:

These charts show the percentage of closed sales where the seller contributed towards the buyer’s closing costs or other concessions, including the concession amount. Slides 23-24

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

7 of 32

KW is NUMBER 2 in total closed transactions.

Back to Table of Contents

7

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

8 of 32

YTD Sales Up +4.4% vs. Last Year

$284K Median Sales Price Up +1.4% vs. Last Year

Median S/L = 98.0%, Down -0.1 Points vs. Last Year

Median DOM at 29, Up +3 Days vs. Last Year

Quick Stats

Back to Table of Contents

8

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

9 of 32

The overall change is made up of different price ranges, which often perform differently.
Focus on your price range for the most complete and accurate interpretation.

Back to Table of Contents

9

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

10 of 32

2.7 Months of Supply overall.
All price ranges in a Seller’s Market.

Back to Table of Contents

10

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

11 of 32

3Q 2025 Median S/OLP of 98.0% is -0.1 points lower compared to 3Q 2024.
Decreases in 4 of 8 price ranges.

Back to Table of Contents

11

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

12 of 32

29 days overall, higher by +3 days (+11.5%) vs. 3Q 2024.
Higher in 5 of 8 price ranges.

Back to Table of Contents

12

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

13 of 32

RISK ASSESSMENT: Price Reductions by Price Range

40.7% of all sales had a price reduction, higher by +1.8 percentage points vs. 3Q 2024
Higher in 3 of 8 price ranges.

Back to Table of Contents

13

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

14 of 32

When price reductions were necessary:

Overall, smaller by 0.2 points to a reduction of -4.4% off Original List Price.
Decreases in 4 of 8 price ranges.

Back to Table of Contents

14

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

PURPOSE/USE: This chart can be used in 2 ways. First, despite best efforts, list prices may need to be reduced to meet current market demand. When this occurs, the degree of a necessary reduction may not be clear. This chart may help by providing information on the reductions other sellers had to take in order to get to an accepted contract. Percentage reductions vary by price range so this information may help by providing a guide to secure meaningful price adjustments, or at the very least provide data about the experience of others who were in a similar situation.

Secondly, the direction and trend in price reductions can indicate a turn in the market. Consistently increasing percentages of reduction may indicate a change toward a more difficult market for sellers and market weakness. The reverse would be indicated by a reduction in the percent of original list price taken by sellers.

15 of 32

RISK ASSESSMENT: Effect on S/OLP %

Overall median was -6.1 percentage points lower vs. homes without a price reduction.
When priced right, sellers received a median of 100% of their original list price in 6 of 8 price ranges.

Back to Table of Contents

15

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

16 of 32

RISK ASSESSMENT: (Negotiation Penalty) % S/LP

Pricing higher and reducing later = Lower % of the Reduced List Price amounting to a -0.6% “Negotiation Penalty” as the seller’s ability to negotiate diminishes as market time increases.

Back to Table of Contents

16

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

17 of 32

RISK ASSESSMENT: DOM - by Price Range

Price Reduction: Overall Median DOM is 9.5 times (+2.3 months) longer to sell vs. no price reduction.
Risk is even greater in some price ranges.

Back to Table of Contents

17

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

18 of 32

What is the REAL STORY?

The Real Story

REAL STORY

Many times, listed properties will have expired or been withdrawn one or more times prior to the listing period in which they sold. Including the original listing prices and cumulative days on market from those previous listing periods, results in a more realistic set of measurements.

In the Market

Chased the Market

* Medians: Half are higher, and half are lower.

Chased the Market

Back to Table of Contents

18

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

PURPOSE/USE: This chart has been nicknamed the “Game Board” chart because the object of the game is to get a seller into the “Green Box”, avoiding the “Red Box” and the other impacted results, selling for the most money in the shortest time.

We have talked about the effect that price reductions have on seller goals of highest price and shortest time. This chart illustrates that impact, first at the middle tier showing overall price reductions impact. Then, in the bottom tier introducing the multiple listing period impact. ChartMaster stats include DOM and Original Listing Prices for previous listing periods even when the property was off the market for more than 30 days between listings. Normally, MLS statistics do not include those stats when a listing is withdrawn or Expired and re-listed after a lapse of 30 days or more. Therefore, the median DOM and % S/OLP could be understated by not including all of the information for all listing periods for a given property. Our data attempts to include all relevant listing data.

Additional listing periods dramatically increase the impact when coupled with price reductions. Comparing the possible “Red Box” to “Green Box” outcomes clearly shows that the best strategy for the seller is to initially set a listing price as near as possible to the current market price.

19 of 32

RISK ASSESSMENT: Failure to Sell

22.2% overall, higher by +2.2 points vs. 3Q 2024
Increases in 7 of 8 price ranges.

Back to Table of Contents

19

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

20 of 32

OVERPRICED: 3Q 2025 = 54%

Made up of listings that Failed (Expired or Withdrawn) or were Price Reduced.

PUTTING IT ALL TOGETHER

Back to Table of Contents

20

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

21 of 32

34.9% of all sales sold at 100% or more of the original listing price in 3Q 2025.
Represents a decrease of -2.0 percentage points vs. 3Q 2024.

Back to Table of Contents

21

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

22 of 32

Receiving 100% or more of the Original List Price occurs in a median of 5 days on the market.

Back to Table of Contents

22

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

23 of 32

Sellers paid Concessions / Closing Costs in 20.1% of Transactions during 3Q 2025, up +0.7 points vs. 3Q 2024.
Increases in 5 of 8 price ranges

23

Back to Table of Contents

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

24 of 32

24

3Q 2025 Median of Dollars Paid in Closing Costs was $6,000 overall, up +$1,000 vs. 3Q 2024.
Increases in 5 of 8 price ranges vs. 3Q 2024.

Back to Table of Contents

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

25 of 32

Financing Method

25

Back to Table of Contents

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

26 of 32

SUMMARY

Sales: YTD September 2025 is up +4.4% vs. YTD September 2024 and +4.0% higher than YTD September 2023

3Q sales were +4.0% higher vs. 3Q of 2024

Supply: 2.7 months of supply in September 2025 with all price ranges in a Seller’s Market Condition

Sales Price: Median was up 1.4% to $284K in 3Q 2025 compared to $280K in 3Q 2024

Percent S/OLP price: Median of 98.0% is down -0.1 points compared to 3Q 2024

Days on Market: Median of 29 Days in 3Q 2025, up +3 days or +11.5% compared to 3Q 2024

Price Reductions: Higher at 40.7% of 3Q 2025 sales, up +1.8 percentage points vs. 3Q 2024

A large drop in % S/OLP ratio occurred when a price reduction was taken (-6.1 percentage points in 3Q 2025)

The Negotiation Penalty for Price Reduce Properties was -0.6% in 3Q 2025

DOM effect +2.3 months longer (+9.5 times longer) needed to sell after a price reduction in 3Q 2025

Failed Listings: 22.2% of finalized listings in 3Q 2025 failed, up by +2.2 percentage points compared to last year

Overpriced Listings: 54% of listings were at least initially overpriced in 3Q 2025

S/OLP >= 100%: 34.9% of sales sold at 100% S/OLP or more, down -2.0 percentage points vs. 3Q 2024

Sales at or above the Original List Price occur in a median of 5 days

Seller Concessions: 20.1% of sales included seller concessions, up +0.7 points vs. 3Q 2024

The median concession amount of $6,000 paid by the seller was higher by +$1,000 vs. 3Q 2024

Back to Table of Contents

26

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

27 of 32

TRENDS

27

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

28 of 32

YTD 2025 Sales up +4.4% vs. YTD 2024
YTD 2025 Sales up +4.0% vs. YTD 2023

Back to Table of Contents

28

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

PURPOSE/USE: YTD cumulative sales shows how the year compares monthly to the previous 2 years at the same point in time. This allows some perspective on how the yearly sales will likely track which can be useful in pricing decisions as well as whether, or not to list at this time.

NOTE: Producing timely quarterly reports means that transactions must be downloaded and analyzed before all have been entered into the CMLS system. As a result, the transaction data and measurements in this report will increase when all have been entered. Since this is true in every quarterly report period these differences have always existed. When the next quarterly report is produced all closings from the previous quarter will have been entered and therefore the measurements will have changed to reflect more complete data. Transactions are often entered as much as 45 days after the end of a month, making it difficult to produce timely reporting without excluding some transactions.

29 of 32

Monthly Sales Changes:

3Q 2025 sales were higher in two months vs. 3Q 2024.
Sales are usually highest between Mar-Aug.

Back to Table of Contents

29

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

30 of 32

Closed sales in 3Q 2025 ended below the trendline.

Back to Table of Contents

30

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

31 of 32

Median price in 3Q 2025 moved below the trendline.

31

Back to Table of Contents

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com

32 of 32

ABOUT THIS REPORT

The source of all data contained herein is CMLS listings data for �real estate transactions occurring in 7 counties in the Columbia area and does not necessarily represent all market activity either for those �counties or for Columbia.

Analysis is performed by ChartMaster Services, LLC, an independent �data analysis firm which cannot and does not warrant the accuracy �or completeness of the data or its publications.

CMLS neither guarantees nor is in any way responsible for its accuracy.

Accordingly, ChartMaster Services, LLC hereby disclaims any express �or implied warranties, including those of merchantability and/or fitness �for a particular purpose, and hereby notifies all readers and users that �any reliance upon the data, information, analysis or opinions contained �in any of our publications shall be at the reader’s own risk.

Back to Table of Contents

32

3rd Quarter 2025

Columbia Area

Quarterly Market Report�Single Family Residences

3Q 2025 CMLS data for Single Family Residences believed to be accurate, but is not warranted. ©2025 ChartMaster Services, LLC. All rights reserved. This page may not be reproduced without the written permission of JeromyTrask@kw.com