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Beyond the Finish Line

Strategic Insights to Running a Track and Field Program

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The Track and Field Playbook: Truths

  • "This is how I see it - and maybe a little crazy."
  • Brief overview: actionable insights, controversial takes, and lessons from experience.
    • Scholarship Allocations
    • Staff Communication
    • Management of Staff
    • Team Culture
    • Head Coaching Characteristics

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Every Dollar is a Battle

  • Scholarship decisions happen before the official visit:
  • - Every recruit gets an offer during their visit.
  • - Scholarships are fully discussed and fought over before visits.
  • - Staff informs recruits about scholarship ranges before extending visit invitations.
  • "I meet with every recruit for at least an hour to assess competitiveness and fit."

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Communication is Key

  • Building trust through transparency:
  • - Establishing clear channels for practice schedules, recruitment data, and performance updates.
  • "You’re only as strong as the information your team is willing to share."

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No Lone Wolves Allowed

  • Staff’s Role:
  • - Inclusion in scholarship and recruitment decisions.
  • - Sharing practice details and feedback with the Head Coach.
  • "Your staff needs to feel valued—decision-making is a team sport."

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No Forced Fun—Real Connections Only

  • Core Principles:
  • - Connections over forced gatherings.
  • - Listening over preaching.
  • "A great culture thrives on real relationships, not fake bonding exercises."

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A Little Crazy Goes a Long Way

  • Great Head Coaches I’ve Worked With:
  • - Bubba Thornton
  • - Monte Stratton
  • - Wayne Norton
  • - Pat Henry
  • Common Traits:
  • - Adaptive under pressure ("War-time head coach" mindset).
  • - Balance of intensity and empathy.

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No One Said This Would Be Easy

  • Honest Insights:
  • - Not every recruit is worth it.
  • - Scholarships aren’t charity—they’re investments.
  • - Greatness in coaching requires a willingness to make enemies.
  • "These are my truths—take them or leave them."

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Beyond the Finish Line

  • "Winning isn't just a result—it's a process."
  • Invite questions and discussions: "What’s your take? Let’s get real."