Lean Canvas
Citrus
25-Aug-2020
Iteration #x
Cost Structure
Customer Acquisition costs: ₦50,000 (₦100 per head for 10 membered group)
Technology Resources: ₦1,000,000.
Marketing Resources: ₦500,000.00
People, etc.
Revenue Streams
Revenue Model: Interest on Loans, Return on Invested savings.
Lifetime Value: ₦1,000,000.
Revenue: ₦1,000,000.
Gross Margin: ₦550,000.00
Problem
Limited access to digital payment solution resulting in minimal savings culture.
Low profit margins owing to poor storage and processing facilities.
Low level knowledge of mechanized farming process.
Existing Alternatives
Adashi.
Solution
Agent network to facilitate training and development process.
Mobile Wallet for savings.
Low collateral access to credit.
Key Metrics
Non performing Loan
Customer Acquisition.
MoM Savings
No of loans disbursed.
No of savings plan created.
Unique Value Proposition
Welcome to a better way to save, get money and reach more customers.
Unfair Advantage
Savings-backed lending.
Lenders partners.
Training and capacity development for farmer groups.
Channels
Traditional/societal/religious leaders.
Existing Farmer group.
Agent Network.
Customer Segments
Target customers
Small scale farmers with less than 10 employees and with low profit/income rate.
Early Adopters
Farmers group/member in the northwestern region of the country.
PRODUCT
MARKET