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Days

Week 1

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Show Businesses in Your Community How They Can�Be with

I’m proud that our culture of Givers Gain gave us the confidence to face the challenges of 2021 knowing that we were not alone.

Our BNI community came together as it always has, to support one another both professionally and personally.

I encourage you to reach out to a business in your community and introduce them to your Chapter, show them how a group of like-minded caring people can help them grow and be successful.

Show them how we can be Better Together.”

Dr. Ivan Misner

BNI Founder and Chief Visionary Officer

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More Referral Partners = Better Results

Doubling Your Referral Partners from 25 to 50,

increases Revenue per Member

25

Referral Partners

50

Referral

Partners

$60,036

Revenue

Per Member

REVENUE

INCREASE

PER MEMBER

$34,147

Revenue

Per Member

Source: BNI Member Reported Revenue 2020

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Better ROI

40.24%

23.50%

14.30%

6.98%

10.75%4.22%

$10,000

$25,000

$50,000

$75,000

$100,000 - $200,000

$250,000 or More!

10:1 ROI

25:1 ROI

50:1 ROI

75:1 ROI

100:1 – 200:1 ROI

250:1 ROI or Greater!

Source: BNI US Member Survey 11/2020

U.S. BNI Members report how much of their annual revenue comes from BNI referrals?

$ Amount Earned

% of Members

Return on BNI Investment

ROI Calculated on $1,000 Annual BNI Membership

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of U.S. BNI Members believe that referrals and word of mouth are their best source of new customers.*

Source: BNI US Member Survey 11/2020

U.S. Members Agree, Referrals Perform Better

91%

of U.S. BNI Members agree that a referred customer is more loyal.*

95%

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Today’s

Agenda

  1. House Keeping
  2. Timeline
  3. WHY
  4. 4 Weeks of Program Tips & Roll Out
  5. CS Scoreboard/8x6
  6. Moving forward
  7. Q & A

Days

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Who am I?

Why we are here

Interactions

Q & A

Call is being recorded

Welcome & House Keeping

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Leaders Create ENERGY

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Contact Sphere Challenge Timeline

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Contact Sphere Challenge Timeline

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How do you inspire your members?

What is your Why?

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First – Identify Professions

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Member Exercise

Health Coach

  • Personal Trainer
  • Chiropractor
  • Massage Therapist
  • Acupuncture
  • Therapist
  • One more…..

Your Profession

Profession

Profession

Profession

Profession

Profession

Profession

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My Contact Sphere is full…..

Health Coach

Personal Trainer

Dentist

Chiropractor

??????

Massage Therapist

Acupuncture

Pediatrician

Orthodontist

Dentist

Therapist

Meal Prep

Primary Care

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Contact Sphere Scorecard - 8x6

How many new introductions and relationships do your members need to achieve their goals?

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How many will it take?

We will talk more about this next week ☺

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3

2

1

Action Items

Have Members email a list of profession they want in the Chapter to the Champion

Continue the conversation on WHY Members are here

Discuss Contact Spheres & identify professions wanted

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Days

Any questions?

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Days

Week 2

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Today’s

Agenda

Days

  1. Recap
  2. Timeline
  3. Goals
  4. Visitors
  5. Identifying Professions
  6. Member Engagement
  7. Moving forward

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Better ROI

40.24%

23.50%

14.30%

6.98%

10.75%4.22%

$10,000

$25,000

$50,000

$75,000

$100,000 - $200,000

$250,000 or More!

10:1 ROI

25:1 ROI

50:1 ROI

75:1 ROI

100:1 – 200:1 ROI

250:1 ROI or Greater!

Source: BNI US Member Survey 11/2020

U.S. BNI Members report how much of their annual revenue comes from BNI referrals?

$ Amount Earned

% of Members

Return on BNI Investment

ROI Calculated on $1,000 Annual BNI Membership

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Recap from last week

  • Why the CS challenge
  • Inspiring members
    • Personal & business goals
  • Identifying professions
  • CS interactive exercise
  • CS Scorecard – 8x6 sheet

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Contact Sphere Challenge Timeline

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What is one of your goals in 2022?

Share in chat or raise your hand.

Open Networking Topic

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ACTIVATE your chapter with NEW business!

  • Visitors in a week
  • Visitors in a month
  • Visitors in a quarter

Action Steps

“Ensuring each Member gets in front of the RIGHT people to help them achieve their goals?”

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Planning for Success

  • 1 Sphere a week for 6 weeks
  • Goal – 2 new members in each Sphere, 12 new.
  • How many visitors each week?
  • How many invites each week per member?

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How many businesses do we want to invite?

3

2

1

Break down your invites by event and by Member

Set a goal for new Members

Determine how many invites you need to send out to achieve your goal.

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How many businesses do we want to invite?

  1. Goal 12 new members!

  • How do we get 12 new Members?

12 Members = 24 applications

24 applications = 48 Interested

48 interested = 96 Visitors

96 Visitors = 192 RSVP’s

192 RSVPs = 384Comms

384 Comms = 768 Invitations

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How many businesses do we want to invite?

  1. Break down invites by event and by Member

768 Total Invitations

If you host 6 events, you need 128 invites per event.

If you have 20 Members in your Chapter, that is 6 invites per Member per Event.

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Do I only invite 1 per profession?

Health & Beauty

6 invites = 6 Dentists

6 invites = 3 Dentists & 3 Mary Kay

6 invites = 4 Massage Therapists & 2 Essential Oil

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Planning for Success – Sharing Dates

Date

Date

Date

Date

Date

Date

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BNI provides the path to growing members NETWORK!!

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Action Steps

3

2

1

Share which Contact Spheres will be spotlighted on the event dates

Encourage members to continue sharing their goals

Show Members how many invites it will take and break it down

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Days

Any questions?

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Days

Week 3

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Today’s

Agenda

Days

  1. Why? Better ROI
  2. Recap
  3. Timeline
  4. Who to Invite
  5. How to Invite
  6. Phone Calls
  7. Moving forward

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Better ROI

40.24%

23.50%

14.30%

6.98%

10.75%4.22%

$10,000

$25,000

$50,000

$75,000

$100,000 - $200,000

$250,000 or More!

10:1 ROI

25:1 ROI

50:1 ROI

75:1 ROI

100:1 – 200:1 ROI

250:1 ROI or Greater!

Source: BNI US Member Survey 11/2020

U.S. BNI Members report how much of their annual revenue comes from BNI referrals?

$ Amount Earned

% of Members

Return on BNI Investment

ROI Calculated on $1,000 Annual BNI Membership

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Recap from last week

  • Member goals for 2022
  • Identifying professions
  • Tracking & sharing commitments (8x6)
  • How many to invite

    • Lots to cover today……

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Contact Sphere Challenge Timeline

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Share a personal success story about inviting?

Share in chat or raise your hand.

Open Networking Topic

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Planning for Success

  • 1 Sphere a week for 6 weeks
  • Goal – 2 new members in each Sphere, 12 new.
  • How many visitors each week?
  • How many invites each week per member?

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“If I can make it easy for you to come up with your names, would you be willing to give it your best shot?”

Where do I find Names?

Tips & Tricks

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Places to look for names….

People you know

(1/2)

People you Kind of know

(1/4)

People you don’t know yet

(1/4)

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How are you inviting?

  1. Send a letter! Receiving a real letter hand addressed and signed is refreshing and has a high rate of success.
  2. Use email! Make it catchy – we have suggestions.
  3. Couple your email with a Social Media Campaign.
  4. Use a combination of all three!

Remember all invitations are followed up with a personal phone call within 3 days. Invitations should be sent 1 -2 weeks before the meeting.

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Emails

Previous Visitor

New Visitor

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Email Invitations – Suggest Openings

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Example of Inviting via Email with Template

  • Suggested Subject Line: BNI™ - You’re Invited to Stay Connected

  • Use your company signature including logo to sign off the email.

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Example of Inviting via US Mail with Template

  • This is a marketing piece for your business.

  • Be sure to update all info in yellow.

  • Include a business card in the letter.

  • Consider a handwritten personal message.

  • Hand write the envelopes

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Use Social Media to Invite, Recognize and Share the Benefits of BNI

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Target Open Categories Referral Partners that are Key to Member Revenue Growth

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Phone Calls

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Let's Talk about Direct Mail….

1-2%

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What do I say?

  • G – Are you looking to GROW your business right now? 

  • R – Do you get new clients through REFERRALS?

  •  ICan I INTRODUCE you to a group of people that might be able to help your business. 

  • P the PLACE is right from your home (if online) / such and such location, on <<date / time>>. I hope you can join us for this special event!

Keep the focus on them and how you can connect them with others that are in working together to help one another succeed. Simply share the link for your event or give them location and let them participate in a meeting that could change their life. 

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What do I say?

“Matt, I am excited you will be attending our Visitor Day Event next week. We are looking forward to showing you what a meeting looks like and how BNI might help you and your business     right now. Be sure to plan and sit in for the entire agenda between 1.5 -2 hours. We will keep you engage the entire time! Thank you!”

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Hidden Elements

  • You're not asking them to join, you're asking them to visit.

  • Set aside time on your calendar to make the calls

  • Have and accountability partner

  • If it is not a good fit for them – ask for a referral….

  • They may be looking for your services

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Action Steps

3

2

1

Talk to Members about the importance of follow up calls

Share with members where to look for names

Identify names of people to invite to future events

(Remind Members how many invites per Member)

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Days

Any questions?

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Days

Week 4

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Today’s

Agenda

Days

  1. Why? ROI
  2. Recap
  3. Timeline
  4. Visitor Experience
  5. Meeting Agenda
  6. Visitor Orientation
  7. Application
  8. Moving forward

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Better ROI

40.24%

23.50%

14.30%

6.98%

10.75%4.22%

$10,000

$25,000

$50,000

$75,000

$100,000 - $200,000

$250,000 or More!

10:1 ROI

25:1 ROI

50:1 ROI

75:1 ROI

100:1 – 200:1 ROI

250:1 ROI or Greater!

Source: BNI US Member Survey 11/2020

U.S. BNI Members report how much of their annual revenue comes from BNI referrals?

$ Amount Earned

% of Members

Return on BNI Investment

ROI Calculated on $1,000 Annual BNI Membership

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Recap from last week

  • Where to look for names

  • Different ways to invite

  • Phone calls

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Contact Sphere Challenge Timeline

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When does the visitor experience begin?

Share in chat or raise your hand.

Open Networking Topic

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Engage them from start to finish!

How to share value with Visitors

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Open Networking Questions

      • What are some recent business happenings?

      • What projects are you working on right now?

      • What does your ideal client look like?

      • Have you received referrals for this type of client recently?

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Keeping the focus on contact spheres

Education Moment – have a contact sphere member(s) share:

          • How BNI works
          • The purpose of contact spheres
          • The benefits of having a team
          • What you are looking for in a partner

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Keeping the focus on contact spheres

Member Weekly Presentations – Encourage members to craft weekly presentations that support the contact sphere:

          • Referral opportunities
          • Story of a time you needed one of the professions.
          • How you could help them if they had a relationship with one another.
          • How you have helped a current member.

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Keeping the focus on contact spheres

Feature Presentation – have a member(s) in the contact sphere present:

          • Referral opportunities
          • Story of a time you needed another profession
          • How you could work together if they were a trusted referral partner.
          • How you have helped a current member.
          • How members work together
          • Goals of the current members on the team.
          • How you build trusting relationships.
          • Any combined marketing pieces/strategies

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Visitor Orientation

BNICORERegions.com > Leadership Teams > Scroll Down > Visitor Host Tools & Resources

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Invite them to apply TODAY

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Planning for Success – Sharing Dates

Date

Date

Date

Date

Date

Date

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Action Steps

3

2

1

Put all dates in your calendar

How will you support the Contact Sphere events?

Connect with other Members in your CS and plan a presentation

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Days

Any questions?

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Days

Weeks 5-10

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Today’s

Agenda

Days

  1. Why? ROI
  2. Timeline
  3. Visitor Follow Up
  4. What To Say to Visitors
  5. Moving forward

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Better ROI

40.24%

23.50%

14.30%

6.98%

10.75%4.22%

$10,000

$25,000

$50,000

$75,000

$100,000 - $200,000

$250,000 or More!

10:1 ROI

25:1 ROI

50:1 ROI

75:1 ROI

100:1 – 200:1 ROI

250:1 ROI or Greater!

Source: BNI US Member Survey 11/2020

U.S. BNI Members report how much of their annual revenue comes from BNI referrals?

$ Amount Earned

% of Members

Return on BNI Investment

ROI Calculated on $1,000 Annual BNI Membership

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Contact Sphere Challenge Timeline

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Follow up

  • Not everyone decides right on the spot.

  • How might they feel if they never hear from you again?

  • Create a plan for follow up.

  • Share what to say (next slide)

  • Ask “How can we help you?”

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Follow up - What do I say?

Follow up with visitors that came to the event but did not apply

Thank you for attending our event on (Day/location) what did you like most about the Visitors Day event you attended?”

Follow up with people that RSVP but did not attend the event.

I’m sorry we missed you at our event, we are still in the interview process and if you are serious about growing your business by referral, we would love to have you come to our meeting next week…………..”

Follow up with people that could not attend the event.

I’m sorry you missed our event; we are still in the interview process and if you are serious about growing your business by referral, we would love to have you come to a meeting next week and meet other local business professionals.”

Follow up with people that you sent a letter to but never made a connection with.

I’m sorry we were unable to connect at the event last week. I would love to meet you and we have been looking for someone in your profession. Would you like to join us next week?”

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Follow up – Let the visitor decide

The visitors will be the ones to decide if BNI is a good fit for them and their business.

But as Members, you can have a HUGE impact on the experience they have before, during, and after the meeting. If they have a GREAT experience, they are much more likely to join and be your next referral source.

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Final Thought

“We don’t buy a newspaper; we buy news.

We don’t buy a light bulb; we buy light.

We don’t buy sunglasses; we buy shade.

And with BNI, you’re not buying a BNI membership;

you’re buying collaboration with other business professionals who can help you achieve the things we often cannot achieve alone”