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Carolinas Section:�Growing the Game

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Introduction

  • PGA of America is laser focused on the value you create as a coach

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  • We want to deliver to you:
    • Better programming
    • Better tools
    • Better engagement

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  • Better coaches = delivering more value to facility

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From: transaction around a lesson - To: the life-time value of customers in a coaching model.

The economic model of the single lesson is challenged.

Recurring revenue through a coaching relationship is the future.

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What people really mean when they say time and money are barriers.

Unknown value in opaque market for instruction.

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“I like having a golf instructor that I am comfortable with but sometimes they are hard to find.”

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“With juggling kids’ activities, my personal time is used in last-minute scenarios which makes it difficult to schedule personal time for a lesson.”

Free time is precious … and a moving target.

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How players describe….

Instructor

Coach

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Seeking relationships

Coach

As youth, players got used to coach-player relationships. As adults, this disappeared and getting better at a sport became a series of transactions with little knowledge of the person who would ultimately instruct them.�

Players are seeking coach-player relationships, not transactions with the hope of finding the right coach. �

Players want more certainty in the human elements of golf instruction.

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Activating the American Development Model.

The go-to resource for PGA and LPGA Professionals in coaching.

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PGA.com's tone of voice is active, relatable, passionate & inspiring in the voice of the Member.

Always motivating and connective, never pushy or aggressive, PGA & its Members are the positive educators inspiring you to play more golf.

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DIGITAL CONTENT MIX (SOCIAL & SITE)

2018-19’— PGAA Digital Approach Under Turner Sports= “Loads of TOUR NEWS”

2020— PGAA Digital Approach Operated Entirely by PGAA= “Much More Balanced”

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COACHING CONTENT DATA

408

8,615,432

1,612,645

Distributed Assets

Impressions

Video Views

*Data is the sum of activity on of Facebook, Twitter, Instagram, Instagram Stories, Instagram TV, Youtube and PGA.com

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Open Table for Golf

  • Ideal for use with your current players
  • Set of tools to manage your existing coaching business
  • Available to all PGA members
  • Subscription model
  • Launching 2021
  • Ideal for growing new player roster
  • Lead generation platform
  • Standards of engagement govern access to the platform for coaches – Must be ADM Certified
  • No fees for access; fees only charged when consumers engaged
  • Launched July 2020

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Coach Toolkit

Two offerings for coaches

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Example Profiles

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Active participation

  • Active participation on the platform improves coach visibility on the platform.
  • Examples of active participation include:
  • Regularly updated availability
  • Timely responses to player inquiries
  • Updated coaching programs
  • Frequency of platform engagement
  • Complete and full profile

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https://www.pga.com/coach/janeschafer

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Player trust & confidence

  • Endorsements & testimonials will be used to create transparency and trust with players.
  • Badging system will be developed over time to reward specific accomplishments and recognize coach strengths.
  • Stars and ratings will not be used.

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PGA.com Coach Profiles

972

Total Coach Profiles

Reached 94% of goal for profiles

986.6k

Leaderboard Ad Impressions

Click-Thru rate of 2.2% to profiles

3000+

Leads Sent to PGA Coaches

599 coaches received at least 1 lead

86.8k

Unique Profile Pageviews

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Get started today!

https://pga.coach/next-steps/

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Member/ Associate Benefits

  • A glossy, interactive web page on PGA.com
  • Use PGA.com Coach Profile page as web page to market coaching services and one or more facility / coaching locations. 
  • Enhance Google search / SEO ranking via PGA.com Coach Profile
  • Use PGA.com for new lead generation, millions of monthly visitors to PGA.com
  • Use Coach Profile to link to social media handles
  • Exposure and promotion during PGA Championship on CBS, ESPN + and PGA.com

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Driving Lead Generation through PGA.com

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Consumers & Golfers

PGA Coaches

A platform of golfers and PGA members interacting, transacting and improving their relationship in the game.

INTERACTIVE

PGA.com

Fueling Both Sides