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arising social trends / habits
social updates
arising social trends & habits
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hot
not
hot & not
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social channel updates
YouTube’s trying another way to integrate more social platform type elements, this time through a new Community Spaces test, which enables channel fans to engage and interact via text posts.
youtube tests community spaces
meta adds more elements to the threads api to drive engagement
pinterest announces expanded ai ad tools
spotify is no longer just a streaming app, it’s a social network
reddit launches sports partnership program to enhance engagement
Meta’s added another way for developers to integrate Threads into their own websites, with a new “Web Intents” element of the Threads API, that will enable direct engagement with Threads from a third party site.
Pinterest is testing new AI-based automated ad campaigns called “Performance+,” which will provide more ways to optimize all elements of Promoted Pin creation through systematic process.
With comments, podcasters can now engage with their listeners directly within Spotify, as they can with other interactive features like Polls and Q&As.
Reddit has announced a new sports partnership program, which will see Reddit working with various major sports organizations, including the NFL, the NBA, MLB, PGA, and more on new in-app activations.
social updates
arising social trends & habits
cultural trends
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arising social trends / habits
nintendo switch players love getting their flopper news from paradise palms
marc jacobs has cracked the tiktok code
memes that last forever
social updates
arising social trends & habits
cultural trends
upcoming cultural moments
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nintendo switch players love getting their flopper news from paradise palms
Can you catch a trend going on here? Gen Z & Alpha clearly do not like consuming traditional news formats. The newest version of this is taking what is happening in the world and putting it in terms the youth can understand - Fortnite lingo.
what
This is the most unserious generation that we are trying to target and the last thing they want brands to do is be serious. They live in a world with a lot of chaos and they want to escape that on social. Not enough brands are willing to take the risk but when they do it pays off (Ala Arizona tweet)
why this matters
arising social trends / habits
social updates
arising social trends & habits
cultural trends
upcoming cultural moments
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marc jacobs has cracked the tiktok code
Marc Jacobs has been turning to influencers to promote its products on the social media platform. The videos have been a success: many influencer partnership videos have garnered more than 300,000 views, and five have surpassed the one-million mark.
what
Inserting your brand into the cultural conversation by utilizing creators and putting their own spin on trends signals to your audience that you have a pulse on what's cool and know what's going on. Instead of just commission influencers to post sponsored videos on their own channels, the fashion brand is sharing influencer-created videos directly on its own account
why this matters
arising social trends / habits
social updates
arising social trends & habits
cultural trends
upcoming cultural moments
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memes that last forever
Shitposting-style tattoos are the latest trend among Gen Z, reflecting their meta-ironic internet persona and absurdist sense of humor. Think: upside down Nike swooshes on forearms, “Berlinciaga” on backs, and Hello Kitties wielding machine guns.
what
Irony is this gen’s best friend. Post-ironic tattoos represent a sense of disillusionment and pessimism amongst young people. This generation has a “well we are all fucked anyways so who cares” mindset which makes them want to lean into humor and lightheartedness.
why this matters
arising social trends / habits
social updates
arising social trends & habits
cultural trends
upcoming cultural moments
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e-dating: delete the apps, just go online
tumbette - core
under consuming >>>
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arising social trends & habits
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On TikTok, edating is a source of romanticisation and ridicule: whether it be homemade edits of couples mic’d up and being cute on Roblox or anecdotes from those who have ventured into edating and experienced deep regret.
Gen Zers are finding romance, is part of an emerging behaviour known as edating. Primarily used to describe those who meet and date through gaming, it’s a reflection of the blurring of on and offline worlds, with interest-based Discord servers often acting as the foundation for IRL relationships.
e-dating: delete the apps, just go online
social updates
arising social trends & habits
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upcoming cultural moments
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As Gen Z continue to spend most of their lives online, the line between social media and ‘real life’ is more blurred than ever.
e-dating: delete the apps, just go online
social updates
arising social trends & habits
cultural trends
upcoming cultural moments
cultural moments
The rise of edating speaks to how emergent internet behaviours like interest-based hangs on Discord and Roblox are impacting the future of romance and offline relationships at-large.
of current dating app users in the UK and US say their experiences have been negative (YouGov 2023 & Pew 2023)
46%
why this matters
While dating apps flounder on the stock market and sentiment among users remains mixed, consider internet-first behaviours that can help Gen Z forge relationships, like prioritising shared interests, passions or activities.
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tumbette - core
social updates
arising social trends & habits
cultural trends
upcoming cultural moments
cultural moments
It blends elements of corridos tumbados-inspired streetwear – a subgenre of Mexican music that takes elements from hip hip, reggaeton and Latin trap – with modern girly tropes like bows, lace and florals. Being an amalgamation of different cultural aesthetics and gender expressions means that people can flex the look to reflect their own personal identity.
Founded by @hotpleb_, #tumbette is a distinctly Mexican take on the current hyper-feminine #coquette trend. The aesthetic is being championed by female and queer fans of the country’s biggest artists, like Peso Pluma and Natanael Cano
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Internet culture is marked by trends and -cores that are more ambiguously global than tied to any one specific culture. These trends can erase or overlook cultural distinctions related to nationality or ethnicity
tumbette - core
social updates
arising social trends & habits
cultural trends
upcoming cultural moments
cultural moments
Now, trends like #tumbette are countering this – by carving out space for ethnicity within Very Internet™️ aesthetics, #tumbette is empowering Mexican Americans to add nuance to an otherwise placeless fashion code.
of respondents claimed that they were extremely proud to be Mexicans. (Statista, 2023)
89%
why this matters
For brands, #Tumbette points to communities’ desire for fashion and lifestyle content that merges aesthetic subcultures and deeper vectors of identity.
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under consuming >>>
social updates
arising social trends & habits
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Yet on TikTok, where users feel under pressure to flaunt their shopping and consumption, actually *using what you have* is a rare sighting. Enter, underconsumption-core, a content genre wherein users celebrate really using their favourite products until they’ve worn them out.
Using makeup products until you hit the pan, drinking from a well-worn water bottle, donning a worn, old t-shirt as pyjamas – for many, these are unremarkable everyday habits but now this is going viral online.
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TikTok is rife with overconsumption, from Shein clothing hauls to Stanley cup collections. For many users, its platform culture, including the identity and community that come with TikTok-native aesthetics
under consuming >>>
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arising social trends & habits
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ask any aspiring #cleangirl who doesn’t yet own the full range of Black Honey makeup. In response, those who resist these trends (or simply can’t afford to follow them), are looking for new ways to afford entrance into these online communities.
In the US,
more than half
of TikTok users made impulse purchases on social media in 2022 (Statista, 2023)
why this matters
Brands don’t need to turn everything into a -core, but they can learn from this one. At the root of underconsumption-core is a desire to see content that celebrates well-loved products, not just shiny new ones.