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DIGITAL MARKETING

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By

S.Vijayalakshmi.

Assistant Professor

C.P.A.College,Bodinayakanur

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Digital marketing

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  • Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. As a form of online marketing, it allows organizations to establish a brand identity and has revolutionized the marketing industry.

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8 types of DIGITAL MARKETING

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  • Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

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SEARCH ENGINE OPTIMIZATION

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  • The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content

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SOCIAL MEDIA MARKETING

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  • This includes everything a business does via social media channels. Just about everyone is familiar with social media, but marketers must approach social with an integrated and strategic approach. Social media marketing goes far beyond simply creating posts for social channels and responding to comments.

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CONTENT MARKETING

  • Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. “Content” can mean blog posts, resources like white papers and e-books, digital video, podcasts, and much more.

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Email MARKETING

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  • Email marketing pros not only know how to create compelling campaigns, they also understand optimal audience outreach and are skilled at analyzing customer interactions and data, and making strategic decisions based on that data, according to the American Marketing Association.

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Mobile Marketing�

  • Mobile marketing reaches people through text messages, social media, websites, email and mobile applications.

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  • Not only does this allow marketers to learn what is successful with consumers and adapt their marketing messages moving forward, it also means they can demonstrate their value to the company.

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Affiliate Marketing�

  • Affiliate marketing utilizes the ever-growing popularity of industry experts and social media influencers. In working with these third-party influencers, your organization will collaborate to promote your products or services for compensation.
  • Within the last few years affiliate, or influencer marketing has grown immensely with new media like TikTok, Instagram, Youtube and blogs being a mainstream form of entertainment, news and shipping

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CONCLUSION OF DIGITAL MARKETING

  • Since digital marketing is a rapidly changing space and it is imperative for companies to stay up to date on new and emerging strategies, Hobson said. There are many ways that companies do this, some of which are the responsibility of digital marketers and some of which is done by other departments.

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