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Focus Groups

A Way to Give and Get Feedback

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What is a Focus Group?

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A focus group is a diverse group of people assembled to participate in a guided discussion about a particular product before it it launched.

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What does the Focus Group do?

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A Focus Group offers feedback about a creative endeavor in the draft stage. Examples of these types of creative endeavors include a major presentation, political campaign, an advertisement, or a theater production.

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What are the three roles within a Focus Group?

Presenter: This is a person who showcases a creative work in the drafting stage.

Moderator: This is a person who guides the conversations during a Focus Group session.

Members: These are persons who ask questions about the draft and offer numerous suggestions.

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Let’s all look at the Focus Group Handout together.

Focus Group Procedures

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Please take two quiet minutes and read through all the directions.

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What are we looking for as we critique each other’s first drafts?

  • Sophisticated vocabulary and clever characterization
  • Rich descriptions that create a fresh, insightful, and unique perspective
  • A narrative that meets all elements within the rubric

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It’s time: Begin!

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You will take the next section of class to conduct Focus Groups for each group member.