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Outreach Global Group��Pre-Application Conference

Spring 2023

Cohort IV

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Table of Contents

(By slide number and subject area)

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Section I: Introduction

5 Presentation Goals

6 What should you know after the conference?

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Section II: Award Drivers

8 Background: The Collaborative for Equitable Public Health

9 Outreach Global Group

10 Goals of the Healthy Living in Our Community Award

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Section III: Award Focus, Requirements, and Schedule

12 Funding Eligibility and Requirements - 1

13 Funding Eligibility and Requirements - 2

14 Award Amount and Period

15 Examples of Projects That Address Health Directly

16 Examples of Project Areas That Relate to Social Determinants of Health

17 Other Examples

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Table of Contents Cont’d

Section IV: The Application

20 Application Description and Guidelines

21 Components 1 and 2 of the Application

22 Sample of Data Entered on Data Sheet Cover Sheet

23 Component 1: Program Component Questions

24 Work in Progress/ Building a Project

25 Table 1: Goals-Objectives-Activities Nexus

26 Table 2: Implementation and Timeline

27 Proposal Check

28 The Budget

29 Remember Check

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Section V: Evaluation of Proposal

31 Criteria and Points

32 Review of Online Application and Important Dates

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Section 1: Introduction

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Goals

• Review solicitation with Q&As.

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• Encourage submission of funding applications from diverse stakeholders.

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• Increase likelihood that a diverse cadre of stakeholders will receive funding.
• Strengthen the competitiveness efforts of underrepresented stakeholders in the layered community health community.

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What should you know after the pre-application conference?

You should know the answers to the following questions:

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• What drives the award opportunity?
• What are the goals of the award?
• What are some project ideas that address the goals of the award?
• What are the non-negotiable points?
• What is the funding range? What is the anticipated number of awardees?
• What is the award duration?
• What can I include in the budget?
• What are the criteria for proposal evaluation? Understand readers.

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Section II:

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Award Drivers

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Background�The Collaborative for Equitable Public Health

• CEPH is composed of organizations interested in improving the lives of communities (globally) that are underdeveloped, underserved, and marginalized.
• Depending on their history, these communities are peripheralized from decision making and many factors that contribute to generational wealth, education that leads to sustainable income, and healthy living.
• Many organizations working with CEPH are interested in health, community development, youth and young adult actualization, education, and income generation.
• CEPH partners with the public and private sectors.

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Outreach Global Group�(OGG)

• OGG is a member of CEPH and is based in Washington, DC and Atlanta, GA.
• OGG is composed of professionals trained in public health, project management, higher education administration, training, nursing, technology, data analytics, business, and the law.
• OGG manages several projects, including the Healthy Living in Our Community Project (HLOC), formerly known as the Stop COVID-19 in Our Community Project (SCOC).
• OGG offers the Community Health Worker Training Program.
• OGG creates and distributes the weekly Healthy Living Newsletter and every other week Training and Funding Opportunities Broadside.
• OGG creates and distributes health promotion messaging via videos, games, billboards, art, and social media formats.

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Goals of the

Healthy Living in Our Community Award

Empower Underserved Communities:

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• Strengthen leadership.

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• Strengthen constituencies.

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• Support efforts leading to underserved populations’ participation on local health decision-making boards.

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• Increase effectiveness of community members on referenced local boards.

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• Increase community health advocacy.

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• Build trust with The People. ****

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Increase Critical Thinking; Improve Health:

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• Form and maintain a healthy living base of knowledge.

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• Integrate critical thinking in decision making associated with health directly and the social determinants of health.

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• Have the skills to identify and address misinformation and disinformation.

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• Identify and discuss the lessons learned and best practices gleaned from the COVID-19 pandemic.

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• Prepare for health emergencies.

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Section III:

Award Focus, Requirements and Schedule

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Funding Eligibility & Requirements - 1

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• Community-based organizations that are operating in Maryland, District of Columbia, Georgia, Louisiana, Texas, Florida, Arkansas, or Oklahoma.

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• Organization is willing to 1) form partnerships with CBOs; 2) maintain qualified staff to implement project; 3) recommend applicants to OGG’s Community Health Worker Training Program; 4) distribute Healthy Living health education materials; 5) accept the indirect cost rate; and 6) collect relevant to COVID-19 and other diseases.

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• Organization is willing to recommend applicants to OGG’s Community Health Worker Training Program. The program:
• Trains persons in each area annually.
• Offers technology support to each participant in training with attendance, performance, and completion incentives.
• Provides academic support for learning and retention.
• Offers 100+ hours of CHW training to a diverse population.
• Provides apprenticeship and employment support placement.

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Funding Eligibility & Requirements - 2

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• Organization has selected project goals that

1) are directly related to health and/or;

2) address social determinants of health.

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• Organization demonstrates a clear understanding of the socio-economic landscape and health needs of the community/area that is the focus of the project.

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• Organization has capacity to address the problem and reduce its presence or impact.

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• Organization is willing to receive training, collect and enter data relevant to healthy living.

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• Organization must be willing to contribute data that increases understanding of the public response to current diseases (prevention and management) and health emergencies.

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Award Amount and Project Period

The maximum amount of the award is $250,000.00.

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The award period is from the signing of the agreement between funder and awardee to November 1, 2023.

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Examples of Projects That Address Health Directly

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• Health education for youth, young adults, or adults
• Training in emergency health management
• Health testing for hypertension, diabetes and other diseases
• Training in community health work and mental health first aid
• Disease prevention and management
• Mental health counseling and support
• Health knowledge kiosk management
• Technology health support
• Making health messages and promotion

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Examples of Project Areas that Relate to Social Determinants of Health

• Skills training in specific employment areas to increase marketability and competitiveness

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• Providing transportation for health and social service support

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• Access to quality housing

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• Community development

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• Health disparity research

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• Stress management training

• Family financial management for economic stability

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• Access to quality Education

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• Workforce readiness training

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• English language proficiency training with health instruction integrated

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• Promoting awareness of lead, toxic waste, and pesticide contamination

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• Career counseling

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• Distribution of safe, quality food

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Other Examples

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• Health literacy training in the classroom for elementary, middle, or high school students.
• Health literacy training for teachers willing to integrate the subject in the curriculum.
• Develop and implement weekly informational podcast.
• Establish Health Professionals Speak, a collaboration which appears on TV, radio, and other platforms to address community health issues with Q&A in SCOC ‘s cities.
• Strengthen a health-related component of an existing project.
• Establish a health promotion production studio in my public health program.
• Establish a technology training course for students specializing in health promotion in my program.
• Develop healthy living program for senior citizen organizations.

• Develop healthy living project for public assistance recipients.

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• Develop healthy literacy project for young mothers in 13- to 21- year-old age group.

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• Develop non-English health promotion leaflets or develop multilingual/English-only videos.

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• Develop and offer health literacy program for the newcomer community in Clarkston and Houston.

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• Request for funding to increase the number of participants in my community health training program by 20%.

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• Access to a mobile health clinic vehicle either every two weeks for three days or weekend.

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• Train my staff and customers about workplace safety.

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• No-cost health education training to my clients/ customers/members on scheduled basis.

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• Hire person with contact tracing experience for one year

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?�Questions�

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Section IV.

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�The Application

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Application Description and Guidelines

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The application has two components: Component I. Program and Component II. Budget.

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• Regarding Component 1: Program
• Submit Component 1 as a Word document.

- When answering questions, use 12-size font, single spacing, and 1-inch margin format.

- Responses to questions must be made within the established maximum word limit.

- Complete Table 1: Goals, Objectives, and Activities Nexus in 9-size font.

- Complete Table 2. Implementation Plan/ Timeline in 9-size font.

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• Regarding Component 2: Budget

- Submit Component 2 as an Excel document using the template provided.

- Budget should reflect project program needs.

- Budget maximum is $250,000.

- Indirect cost is 7%.

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Components 1 and 2 of the Application

Summary

Section 1: Program Component

I. Overview of the Problem

A. Description of the City/ Town and Focus Community

B. Problem Statement

C. Description of the Target Population, Needs and Challenges

D. Proposed Solution to the Problem

E. Organizational Capacity

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II. Goals – Objectives – Activities

Table 1: Goals-Objectives-Activities Nexus

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III. Implementation - Timeline Plan

Table 2: Implementation -Timeline Plan

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Section 2: Budget Component

I. Budget

II. Budget Justification

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Sample of Data Entered in Data Sheet/ Cover Sheet

Organization: State Street Community Health and Employment Center

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Project Title: Moving Community Forward in Unity!

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Address: 2865 Garland Street - Covington Rock, AR 70002

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Contact Person: Kwame Jefferson

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Telephone(s): 501-234-5678 (O) 870-910-1234 (DL)

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Email: kjefferson@statestreet.com

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Website: statestreetcommunity.com

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Project Focus: Health education, basic health checks, and technology training leading to apprenticeship and employment opportunities

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Project Goal(s): 1) Increase community’s applicable health knowledge about disease prevention and management and 2) Increase community residents’ employment marketability and competitiveness

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Project Outreach: Direct outreach to 125 project participants receiving stipend; indirect outreach to 400+

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Project Staff: 8, including 2 health educators, 1 nurse, 2 workforce readiness instructors; 3 managers

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Project Duration: July 1 - November 1, 2023

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$ Request: $210,000

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Section 1: Program Component

Summary

Note: In 150 words or less using font size 12 and Times New Roman, provide a summary description of the proposed project in the space below.

I. Overview of the Problem

A. Description of the City/Town and Focus Community

Note: Note: In 600 words or less using font size 12 and Times New Roman, describe the environment or location of the project by referencing the city/town and focus community within the area. Provide, for example, demographics, including population size, racial/ ethnic composition, and income levels. Are there socioeconomic inequalities?

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B. Problem Statement

Note: In 600 words or less using font size 12 and Times New Roman, describe the problem that your project seeks to reduce or solve in the space below. What is the problem that you seek to solve? What are the signs that there is a problem? What has been the impact of the problem?

C. Description of the Target Population, Needs, and Challenges

Note: In 600 words or less using font size 12 and Times New Roman, describe the focus population in your project in the space below. Who will be the beneficiaries in your project? What are their needs? How are they underserved?

D. Proposed Solution to the Problem

Note: In 600 words or less using font size 12 and Times New Roman, as a solution, describe how your project will reduce or end the problem. What changes will your project make? How do you anticipate the lives of people or the community will change?

E. Organizational Capacity

Note: In 600 words or less using font size 12 and Times New Roman, describe why you are confident that your organization will implement the proposed project and reach its goals and objectives. What have been some of your organization’s past projects, activities, and experiences? Were these projects successful and why? Have you received funding in the past? If so, what were the amounts of the funding awards? Describe your board and staff. What things will you put in place to strengthen the likelihood of project success if funded by OGG-SCOC?

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Work in Progress / Building a Project

My Aim: In 600 words or less, I am trying to conceptualize my project. The conceptualization will drive the project that I present to OGG-SCOC.

The Guide That I Set TO Reach My Goal: Briefly set the context by providing information about the city or town. For example, answer: What is the population? What is the racial composition of the population? How many are employed and unemployed? What are the income levels? Provide other socio-economic data that you believe important. What about political and decision making representation? By race and, if possible to collect, income, who sits on decision making bodies that impact public health?

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This a sample or mock building block composed of community description, need, and description:

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Covington Rock nests in the hills of northwest Arkansas, where it is the largest city. It attracts tourists throughout the year because of nearby Ozark River, state parks, nature conservancies, and seasonal public events. Covington Rock has a university, two community colleges, three major hospitals, and numerous health clinics. Whites (42%), Blacks (37%), Latino (12%), Asian (3%), two or more races (3), and others (3%) compose the 520,356 population. Despite a strong foundation for growth and development, as shown in the list below, stark socio-economic differences, health inequities, and political underrepresentation exist:

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• The median household income is $54,000.. While the national poverty rate is 12.8%, for Covington Rock it is 18.75%.
• The racial composition living below the poverty line are Black (23%), Hispanic (12%), White (10%), and Asian (3%).
• Annual university graduates are White (59%), Asian (35%), Black (26%), Hispanic (10%).
• Of the total unemployed population, blacks comprise 20% followed by Hispanics (17%), two or more races (12%), Whites (9%), and Asian (5%).
• In terms of the unemployment population by race and gender, Black males dominate followed by Hispanic and Black females then Hispanic males.
• The 12-member city council struggles with diversity. In the last twenty years, Whites (69%) have been the majority followed by Blacks (14%), and Hispanics (10%).
• There are five major Covington Rock funders for community strengthening. Three of the funding boards have a smitten of racial diversity - two persons from underserved communities sit on each of three boards. The total membership for each of these three boards is 15.

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The proposed Moving Community Forward in Unity! project is located in Covington Rock’s Ward 5. Ward 5 is comprised of 80,482 residents and located in southwest Covington Rock. Composed of Hispanics (27%), Blacks (25%), Whites (18%), and Asians (13%), it is more racially diverse area than other parts of the city. Although there are a few middle to high income neighborhoods, the median household income for Ward 5 is $41,000, which is the city’s lowest. The majority of residents have a high school diploma or GED (55%); far fewer have a college degree (17%). The unemployment rate is 20%, which is believed too low in light of the impact of COVID-19, recent job layoffs, closure of several factories, and completion of highway maintenance projects that once offered temporary low-income jobs. Although Covington Rock boasts of high-tech medical delivery via its three major hospitals and highly trained workforce, there are no hospitals, full service clinical services, and educational institutions in Ward 5. According to the City’s Department of Health, Ward 5 records the highest percentages for major diseases, particularly hypertension, diabetes, stroke, heart disease, chronic obstructive pulmonary disease, and cancer. In 2021. While the projected life expectancy for men and women in Ward 2, the highest income area, is 77 and 79 respectively, for Ward 5 it is 68 years for men and 73 years for women. While Ward 5 did not have the highest number of reported COVID-19 cases in the 2021-2023 period, it accumulated the highest number of COVID-19 related hospitalizations and deaths.

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State Street Community Health and Employment Center operates in Ward 5 and seeks to address some of the area’s health and employment problems.

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Table 1: Project Goals-Objectives-Activities Nexus

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Table 2: Implementation and Timeline Plan

According to each goal, what will you implement in each month?

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Proposal Check

• Is our project seeking to address a problem/need? Is it clearly described?
• Have we clearly shown that our project‘s approach addresses the problem/need?
• Are our goals, objectives, and activities stated, related and clear? This refers to Table 1.
• Are the objectives quantifiable/ measurable?
• Have we demonstrated when project activities will occur? Refers to Table 2.
• Have we presented my organizational structure, experiences, strengths, and capacities to recognize and correct errors/missteps?

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The Budget

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Remember Check

• Understand your proposal concept and how to walk others through your conceptualization (program and budget).
• If the Goal-Objective-Activity Nexus is clear to you but not to the readers, there is a significant barrier between your proposal and winning an award. Readers will not guess your intent. They will move forward.
• Do not rely on wandering text. List goals + list objectives + activities in Table 1.
• Use Table 2 to tease implementation of activities
• Tie budget to the Goal – Objective – Activity Nexus.
• Incorporate visuals as needed.

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Section V.�Evaluation of the Proposal

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Criteria and Points

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• 15 Points - Problem identification and solution

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• 20 Points - Clear connection of goals, objectivities, and activities to the problem addressed in the project.

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• 20 Points - Implementation plan

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• 20 Points - Organizational capacity to operationalize and complete project and attain intent

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• 25 Points - Cost effectiveness of budget

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Online Application Site and Important Dates

Pre-Application Conference

Friday, May 26, 2023 - 11 am and 1 pm EST

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Go to stopcovidusa.org for Pre-Application Conference PowerPoint presentation, funding application, and Frequently Asked Questions.

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Final Submission Date

Friday, June 23, 2023: 9:00 pm EST

Submit via email to: office@stopcovidusa.org

Check stopcovidusa.org periodically for extensions.

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Proposal Development Support Sessions

• Monday, May 29, 2023: 12 Noon - 1:00 pm EST
• Tuesday, May 30, 2023: 1:00 pm - 2:00 pm EST (new)
• Thursday, June 1, 2023: 3:00 pm - 4:00 pm EST
• Saturday, June 3, 2023: 11: am - 12 Noon EST
• Tuesday, June 6, 2023: 4:00 pm - 5:00 pm EST
• Friday, June 9, 2023: 12 Noon - 6:00 pm EST
• Tuesday, June 13, 2023: 3:00 pm - 4:00 pm EST
• Friday, June 16, 2023: 1:00 pm - 3:00 pm EST

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