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Design to Ignite

Design Sprints For Transformation At Scale

Interaction 18, Lyon

Tomomi Sasaki, AQ Paris

@tzs

Milan Guenther, EDA Paris

@ent_des

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Disciplines

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Disciplines

UX

CX

IxD

IA

DevOps

SD

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Accelerate interactions.

Ignite to spark change.

CERN

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Material

Yorai Gabriel / In Situ Architectes

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Complexity rising

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Complex Systems Behaviour

Edward Lorenz

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Complex Systems Behaviour

Edward Lorenz

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Design Sprints

GV

BUY NOW

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Enterprise

Design

Stack

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Enterprise Design Sprints

Look at everything that matters

Small diverse teams

Continuous improvement

Small iterations

Incremental delivery and fast feedback

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Enterprise Design Sprint Flavours

Focus on questions

Focus on answers

Visionary

Engagement Sprint

to onboard people and drive collaboration

Strategy Sprint

to align and devise a direction

Applied

Experimentation Sprint

to generate and validate new solutions

Realization Sprint

to develop a shared roadmap

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Case studies

Tackling real world challenges with design sprints

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Case #1

Industry

Insurance

Topic

Customer experience

Culture shifts

Location

Tokyo

The big question

How might we foster a culture of customer centricity?

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Case #1

Industry

Insurance

Topic

Customer experience

Culture shifts

Location

Tokyo

The big question

How might we foster a culture of customer centricity?

Challenges

  • No direct contact with customers (B2B2C)
  • No shared definition of “customer”
  • Scar tissue from previous failures

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Case #1

Industry

Insurance

Topic

Customer experience

Culture shifts

Location

Tokyo

What we did

  • Sense-making to identity and connect with forward-thinking people
  • Positioned sprints as a way to experiment, and defined challenges with the teams
  • Ran design sprints with three different teams

Engagement Sprint

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Case #1

Industry

Insurance

Topic

Customer experience

Culture shifts

Location

Tokyo

What happened, what’s next

  • Two out of three solutions went onto implementation
  • A CX Center is being established, with the sprints project positioned as a pilot run

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Case #2

Industry

Automotive

Topic

Management behaviour

Cultural change

Location

Brussels

The big question

How might we become more collaborative and creative?

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Case #2

Industry

Automotive

Topic

Management behaviour

Cultural change

Location

Brussels

What we did

  • Collected data on management tasks and behaviour
  • Two roadshows to onboard colleagues
  • Discussions with a wide range of stakeholders to identify topics and challenges
  • Ran design sprints to tackle those challenges and prototype solutions

Experimentation Sprint

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What we did

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What we did

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Case #2

Industry

Automotive

Topic

Management behavior

Cultural change

Location

Brussels

What happened

  • Many different topic addressed, such as collaboration, career paths, patent development, workspace
  • Approach used by internal teams

Intersection15 Talk https://youtu.be/AhKNb7kWHvk

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Case #3

Industry

Telecommunications

Topic

Product strategy

Social workplace

Location

Berlin

The big question

How might we accelerate development and adoption of the internal social workplace platform?

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Case #3

Industry

Telecommunications

Topic

Product strategy

Social workplace

Location

Berlin

The big question

How might we accelerate development and adoption of the internal social workplace platform?

Challenges

  • 5 years in, a lack of cohesion in the product vision
  • A distributed team in 15 cities, Germany and worldwide
  • Many stakeholder demands

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Case #3

Industry

Telecommunications

Topic

Product strategy

Social workplace

Location

Berlin

What we did

  • Identified 12 key challenges
  • Established a common sprint approach applicable to all topics and enabling a collaborative experience
  • Ran a 2 day ‘sprint camp’ with 70 people in 12 groups

Realization Sprint

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What we did

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Case #3

Industry

Telecommunications

Topic

Product strategy

Social workplace

Location

Berlin

What happened, what’s next

  • Prioritized solutions were put in the 2017 Roadmap, most have been implemented by now
  • Sparked a lot of organic, cross-divisional collaboration reflecting the transformation to a social workplace

“A meeting with 70 people is difficult… but it’s faster than 1000 small meetings in 4–6 months!”

Sprint Story at eda.cx/telekomsprint

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Case #4

Industry

Automotive

Topic

Agile organization

Product development

Location

Paris

The big question

How might we design an integrated agile delivery model for a new product to be used with vehicles?

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Case #4

Industry

Automotive

Topic

Agile organization

Product development

Location

Paris

The big question

How might we design an integrated agile delivery model for a new product to be used with vehicles?

Challenges

  • 4 locations, vendor/client relationship
  • Co-owned by a variety of stakeholders and teams
  • Lack of user and customer perspectives
  • Time pressure

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Case #4

Industry

Automotive

Topic

Agile organization

Product development

Location

Paris

What we did

  • Desk research and interviews
  • Ran a design sprint to define and flesh out a future model, with activities adapted to the challenge
  • Clarified terminology ex. Agile, UX, delivery, linking the delivery model to the product quality
  • Together with the client team, we prototyped and validated deliverables to bring it to live

Strategy Sprint

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Case #4

Industry

Automotive

Topic

Agile organization

Product development

Location

Paris

What happened, what’s next

  • A shared idea: what it is we are building, and how to build it
  • Models of new roles, communication lines and tools are being adopted by the teams
  • Less friction between the different parties including an external supplier
  • UX feedback loops are part of the model and enable quality assurance

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Bonus

Industry

Development aid

Topic

Project reporting

Governance system

Location

Eschborn (not far

from Frankfurt)

The big question

How might we make a leap from designing a new governance system to new tools and applications?

What we did

  • Defined a set of challenges and workstreams
  • Developed a roadmap of sprints using all flavours at the appropriate moment
  • Designed the output of any sprint to be the input for the next one

In collaboration with

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Using all flavours of Enterprise Design Sprints

In collaboration with

Workstream 1�Engagement Sprint

Envision a platform to develop and monitor strategies

2017

2018

Workstream 2�Experimentation Sprint

Visualize the project portfolio

Workstream 3�Strategy Sprint

Integrate governance rules and guidance for business processes

Workstream 1�Realization Sprint

Build parts of the strategy platform

Workstream 4�Engagement Sprint

Envision a better employee experience

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Engagement Sprint: envisioning a platform to develop and monitor strategies

Working together on coherent and compelling vision

Key output

Vision Statement

Key activities

Create positive spaces that make people talk

Use the vision statement as a reference point

Iterate on the vision statement multiple times

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Experimentation Sprint: visualizing the project portfolio

Discovering and assessing different ideas

Key output

Illustrations of ideas

Key activities

Individual and group work on specific ideas

Multiple feedback rounds

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Seven stretch and breakpoints

How we can respond to real-world constraints and objectives

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Why stretch?

GV context

  • Helping their portfolio startups validate product decisions

Our context

  • Client-agency dynamic
  • Product and non-product scope
  • Tiny and big teams

  • Many (and more?) forces at play

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#1 The design challenge

What can be stretched

  • Be applied for purposes other than building digital products

When it will break

  • Stakes are not high enough
  • Can be solved by a 1-2 people
  • No insights on the ‘user’

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#2 Duration

What can be stretched

  • Number of days�

When it will break

  • Skip the planning
  • Skip phases �

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#3 Casting

What can be stretched

  • Number of attendees��

When it will break

  • Ratio of sprint master to attendee
  • Skill set and posture of sprint masters
  • Not enough authority to make decisions in the room�

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#4 Participation

What can be stretched

  • Everyone full time �

When it will break

  • No “Decider”
  • “Expert” in the wrong role��

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#5 Activities

What can be stretched

  • Design of the activities

When it will break

  • Not having sufficient solo time to sketch ���

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#6 Prototyping

What can be stretched

  • Fidelity of the prototype
  • Duration for prototyping �

When it will break

  • Artifact is too abstract
  • Hypotheses are not clearly expressed
  • Requires the prototyper to explain everything����

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#7 Validation

What can be stretched

  • Fidelity of validation�

When it will break

  • Skip the validation
  • Validate in too-fake of a context����

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In closing

Let’s think about…

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The big questions

Re-think the scope of Interaction design�How to extend our practice to tackle strategic challenges that organizations (clients or our own) and societies are facing?

Learn from disciplines like systems thinking and enterprise architecture�How to use holistic and systemic modelling to make sense of the mess and build shared understanding to plot a way forward?

Extend methodologies�How to adapt the design sprint methodology to a wide range of initiatives and get more value from co-creation workshops?

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Enterprise

Design

Framework

v3

Check out

enterprise�design�framework.com

Innovation

�Transformation

Opportunities

Solutions

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The next conference: Intersection18, in Prague in early September!

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Tomomi Sasaki

tomomi@aqworks.com

@tzs

Milan Guenther

milan@eda.cx

@ent_des