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Product Session

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SHAILENDRA NATH JHA

Co-Founder, Change Engine

ISB | NSIT 18+ Years of Experience

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What does she need?

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Problem Understanding

Why>> What>>How

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WHY Ladder

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Problem understanding-

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Secondary: Value Chain mapping

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Value Chain mapping example

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Ideal Customer Profile (ICP)

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Buyer Persona

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Concept of MVP

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Fast iteration through A/B tests & rapid prototyping

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