Magnesium Range
After Magnesium Massage Bar
Deep Sleep Magnesium Massage Bar
Salt Water Soother Epsom Salt Cube
Deep Sleep Epsom Salt Cube
LUSH FRESH HANDMADE COSMETICS
Training Notes 2023
Magnesium Range
A brand new range
from Helen Ambrosen & Nikki Camm
Welcome to your new magnesium range! A series of products, built for benefits around a very useful ingredient, spanning two key product categories. This range was designed by Helen Ambrosen, the inventor behind some of our most-loved products and Nikki Camm, sports massage therapist with 25+ years of experience.
Helen has been a keen runner for over 40 years, and attributes her successful active career in part to the sports massages she’s received over the decades with Nikki (Lush Body Care category lead, Lush Spa support team and her personal sports massage therapist!). To this day, Helen is still competing in long distances runs such as marathons, cross country and trail events!
On learning of the benefits that many feel magnesium can have, it was clear that massage was the perfect choice to bring this material to our customers. Helen worked with Nikki to create three incredible new magnesium massage bars products that take a holistic approach for the mind and body to support exercise performance and recovery and encourage more restful sleep.
Nikki tested the magnesium massage bars directly on Helen throughout the invention process and Helen noticed a distinct difference in the feel of her muscles after use, reducing the aches, pains and inflammation she was experiencing before!
To complete the range, Wesley worked on two supporting bath bombs - Epsom Salt Cubes - which help to further bring magnesium into our routines!
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Training Notes 2023
Magnesium Range
Helen: co-founder, product inventor, marathon runner
Magnesium: your brand new hero ingredient
Magnesium is the fourth most abundant mineral in the human body, and it is responsible for over 300 different functions.
It’s thought to have a critical role in brain function, supporting energy creation, it’s anti-inflammatory and can support muscle movement and repair.
According to the NHS, we need around 270-300mg of magnesium a day. Magnesium-rich foods such as avocados, nuts (e.g. almonds, Brazil nuts, cashews), lentils and beans. Some people also take magnesium supplements to boost their levels.
While having enough magnesium in our systems is considered vital for adequate physical and mental performance, it’s thought that over 70% of UK adults may be deficient in magnesium.
We’re using two sources of magnesium across this range, to support our customers in boosting their magnesium levels…this is benefits in bathing and body care!
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Training Notes 2023
Magnesium Range
How we’re using magnesium
Two effective sources
In our magnesium massage bars, you’ll find what’s known as magnesium oil. Named an “oil” because of it’s oily texture, it’s actually magnesium chloride dissolved in water. This water content allows us to add other ingredients to create infusions, further enhancing the beautiful benefits.
In our salt cubes, you’ll find epsom salts (magnesium sulphate) - an ingredient long been used in muscle soaks and bathing potions across the world. The magnesium-rich salt is thought to create a buoyant water with an really satisfying skin-feel. It’s thought that you should bathe for at least 20 minutes in order to reap the benefits. Epsom salts have also been used in foot soaks - if you haven’t got a bath, you can still use the cubes for your feet!
How magnesium works
Much like how we used CBD in our ranges, the magnesium in our products works transdermally - meaning it travels through the skin and into our bloodstreams to do it’s good work.
There is a growing amount of research that shows transdermal magnesium to be particularly effective at entering the body quickly, and it bypasses the digestive system (unlike oral supplements and mineral-rich foods).
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Magnesium Range
Why we’re not making medical claims
Just like with our CBD products, we’re not making any medical claims about the benefits of magnesium or our magnesium range.
While there is lots of research that shows the benefits we’re talking about in this pack, we’re not doctors and it’s not our place to try to be.
When talking about the benefits of this range, we can however share that there is some research that points towards the positive benefits of magnesium and that some people find it a very useful mineral to introduce into their routines.
When talking about magnesium consider using language such as:
Recuperation & recovery
Magnesium has traditionally been used topically to help muscles to relax after contracting (the tightening, shortening or lengthening of muscles that facilitates movement) and it’s thought to help alleviate delayed onset muscle soreness (DOMS)...making it the perfect material to include in a cool-down massage.
Along with the act of massage, you may find aching muscles reduced thanks to the soothing nature of the ingredient, perfect to slow things down and ease your focus.
Not just for post-exercise: magnesium is thought to help with cramps, muscle spasms and generally tired out bodies.
Your key products are:
Salt Water Soother Epsom Salt Cube
After Magnesium Massage Bar
Sleep
Solutions
We know that sleep plays a big role in our lives, and we all want more of it - and we can see from the popularity of our products that contain the word ‘sleep’ in their name, that are customers are seeking solutions too!
A massage routine at bedtime can be the perfect solution to ease away the stresses of the day. We hunch, rush, and slouch constantly, and spending some time re-addressing our bodies can help the mind to settle too. Magnesium is thought to activate the neurotransmitters in our brain responsible for calming the mind and body, making it a great mineral to load up on before bed time.
Your key products are:
Deep Sleep Epsom Salt Cube
Deep Sleep Magnesium Massage Bar
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Training Notes 2023
Magnesium Range
Why we’re using magnesium
LUSH FRESH HANDMADE COSMETICS
Training Notes 2023
Magnesium Range
Massage
100%
mighty
mineral
massage
100%
naked
The benefits of massage and the benefits of sufficient magnesium levels are so compatible, it made perfect sense to bring this new hero ingredient into the range. Click here to find out more
Each magnesium massage bar contains 122mg Magnesium Chloride per 5g of product which is a higher concentration than the leading competitor. We feel it’s the perfect amount to give it’s effects without being too mattifying. This perfect balance alongside the other materials in each bar has meant that the oils sink beautifully into the skin.
Vegan, self-preserving, ethical buying and a naked formula that requires no packaging - all reasons to get your magnesium fix from Lush. We’re leaving the world lusher than we found it!
Beyond the magnesium, each bar is carefully balanced with a supporting cast of ingredients to aid your goals. We’ve got hydrating butters and oils, muscle- and mind-stimulating absolutes, and even ingredients that help with magnesium absorption.
For maximum magnesium benefit, stronger recovery and better support with sleep, we’d always recommend to bathe with an epsom salt cube before your magnesium massage!
Don’t forget - anyone interested in our magnesium massage bars will be very interested in our Lush Spas. Before and After lovers may find The Good Hour, Tailor Made perfect for them. For those in need of a Deep Sleep, how about The Comforter or The Hard Days Night treatment?
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Training Notes 2023
Magnesium Range
Massage
When applying magnesium onto the skin, some people may feel a warming or tingling sensation.
There are a few theories as to why this can happen. One widely held belief is that it’s a sign of low levels of magnesium in the body. The tingling is the result of the speed at which the skin is absorbing the larger molecules of the magnesium. It’s thought that over time, as the body’s levels of magnesium increase, the feeling may subside.
If customer’s raise this with us, we have one fantastic tool in our tool kit: a hand and arm massage! This is the perfect way to sample the product on a smaller area of the body so they can feel the benefits.
For those feel a tingle, decide it’s not for them but still need their magnesium topping up, bathing with our epsom salt cubes is a great way to gently raise their levels.
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Magnesium Range
What’s that tingle?
Massage
Sweat it out
Did you know? For every litre you sweat, it’s thought you lose around 36mg of magnesium. When you’re active, your muscles draw the minerals they need from the bloodstream in order to function. If you don’t have what you need, then the muscles won’t work as effectively as they should. In the worst case, you may notice an increase in muscle cramps, hampering your activity.
In order to keep your magnesium levels balanced, do what you can to boost your intake before exercise and to replenish it afterwards. A good massage with one of our bars could be just the thing!
Smells like
Minty and cool - it’s the same as the jelly disc used in The Good Hour and Tailor Made Lush Spa treatments!
Build your routine
After
Magnesium Massage Bar
Ingredients:
Fair Trade Organic Cocoa Butter (Theobroma cacao), Calamine Powder, Fair Trade Shea Butter (Butyrospermum parkii), Arnica Flower and Devil’s Claw Root Decoction (Heterotheca inuloides; Harpagophytum procumbens), Borage Oil (Borago officinalis), Organic Illipe Butter (Shorea stenoptera), Kalahari Melon Oil (Citrullus lanatus), Magnesium Chloride, Peppermint Oil (Mentha piperita), Witch Hazel Extract (Hamamelis virginiana), Eucalyptus Oil (Eucalyptus globulus), Spearmint Oil (Mentha spicata), Water (Aqua), *Citral, *Farnesol, *Geraniol, *Hydroxycitronellal, *Limonene, *Linalool, Perfume
* Occurs naturally in essential oils
PLU 450 | £10.00 / €XX.XX
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Training Notes 2023
Magnesium Range
Massage
You’ll be up and running in no time
The name says it all! Created to cool everything down after physical exertion, After aims support the natural process of muscle repair and recovery through massage. Additionally, it works to calm down the mind after a period of intense focus.
This bar is packed with skin- and mind-soothing ingredients to support the magnesium, ensure the skin is feeling it’s best, and aid the muscles to slow down and recuperate. If you’re not the kind of person to pop on some running shoes, After can still be beneficial. To ease regular aches and pains, cramps and general soreness, reach for this bar, look up a fun looking massage routine, and create space to look after yourself.
While the benefits of a bit of activity are clear, it can also take its toll on the body. Light pressure, soothing massage techniques can not only soothe the mind, but also support the body’s natural processes of removing waste products generated after exercise, such as lactic acid. For some massage inspo, head to our YouTube channel!
What’s inside counts
The peppermint and spearmint oils offer three effects in this bar: 1.They add their freshness to the scent. 2. The menthol content dilates blood vessels, creating a cooling effect on the skin - perfect to take the heat out. 3. Menthol is also thought to aid the absorption of magnesium! Arnica flower and devil’s claw root decoction provide anti-inflammatory properties, supporting your body to quickly recover and calm things down alongside the equally soothing witch hazel extract.
Kalahari melon oil and borage oil have been included to compliment the usual butters and rehydrate your skin, supporting any friction and natural wear and tear from your activity.
Let’s chill out - get in the bath with the perfect companion product to your After…Salt Water Soother epsom salt cube to maximise on your magnesium.
if your feet are as tired as can be, apply some Pink Peppermint foot lotion to bring them back into balance. Cooling, softening and soothing on toes that have tread a long path!
While you’re having your post-task massage, why not pair with the perfect candle. You do you, but we’d go for The Olive Branch.
Magnesium Range
Why do we never get enough?
For some of us, getting a proper amount of sleep is difficult. 1 in 3 adults are said to suffer with insomnia at some point in their lives. Regardless, sleep doesn’t always come easy - busy minds, blue light from screens, anxiety; there are lots of reasons that can keep us from the hours in the day crucial to help our bodies restore and recalibrate. When tested, 81%* of testers found their NHS sleep score improved after four weeks of using this massage bar. If you struggle to get some proper rest, we’d encourage you to try it for yourself and see how it works for you! *based on 58 human product testers.
Smells like
Floral, soft powders that instantly make you feel calmer in their presence. Scented the same as our beautiful, muslin-wrapped bath bomb!
Build your routine
Deep Sleep
Magnesium Massage Bar
Ingredients:
Fair Trade Organic Cocoa Butter (Theobroma cacao), Calamine Powder, Fair Trade Shea Butter (Butyrospermum parkii), Lavender Flower Infusion (Lavandula angustifolia), Perfume, Organic Illipe Butter (Shorea stenoptera), Magnesium Chloride, Organic Cold Pressed Passion Seed Oil (Passiflora edulis), *Linalool, Lavender Oil (Lavandula angustifolia), Chamomile Oil (Anthemis nobilis), Lavender Absolute (Lavandula angustifolia), Neroli Oil (Citrus aurantium amara), Water (Aqua), *Benzyl Alcohol, *Benzyl Benzoate, *Benzyl Cinnamate, *Cinnamal, *Coumarin, *Eugenol, *Geraniol, *Limonene
* Occurs naturally in essential oils
PLU 451 | £10.00 / €XX.XX
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Training Notes 2023
Massage
Dream a little dream of Mg
To encourage the body and mind to rest when sleep won’t come, Deep Sleep is the massage bar you wish you’d always had. Drawing it’s fragrance and inspiration from the popular bath bomb, you’ll find a healthy dose of sleep-encouraging oils and absolutes in the formula to create the most restful environment possible.
For anyone who finds switching off difficult, for those who don’t drift so soundly of to sleep, and those who are perpetually restless at bedtime: this is the bar to have by your bedside to help you step down the mind and move on your worries.
If you love Sleep massage bar but need something a little more…Deep Sleep is here! And an added bonus - our nearest competitor is priced around 3 times the cost of this beautiful bar. Bonus!
Helen particularly recommends using this bar across the shoulder blades and lower back, where lots of tension can be stored. You’ll feel the muscles start to slowly ease with each glance over the area, bringing you one step closer to a more peaceful place. Check out our YouTube for some suggested routines!
What’s inside counts
A dose of triple lavender - flower infusion, oil, and absolute - adds to the chamomile oil and neroli oil to balance and calm the mind and bring some peace.
Calamine powder offers soft, soothed skin, helping you to slip more gently into your sheets and sleep softly.
We couldn’t resist adding organic cold pressed passion seed oil into this bar. Hailing from South America, passion fruit is widely considered to be the “fruit of tranquility”. No better ingredient for this massage bar, then!
Of course, we’d go for a sleep routine here. Match your massage bar with the Deep Sleep epsom salt cubes for a double dose of magnesium and six different helpings of lavender. Feel your body start to loosen up!
For relaxing, softening, soothing suds, and slice of Sleepy soap is on the menu. It’s creamy lather is one more way to give yourself a break. Your skin will feel fresh and clean for the perfect bedtime now!
Don’t forget facial massage as part of your routine! Melt your bar of Sleepy Face cleansing balm and gently apply to the skin. Your mind will start to ease, just in time for the rest of your massage.
Epsom
Salt Cubes
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Training Notes 2023
Magnesium Range
Bathing
Bathe
yourself
back
into
balance
A relaxing bath before or after physical activity or right before sleep can really bring us back to where we need to be, and we couldn’t just leave magnesium to the massage bars…we’re here to give those muscles soaks a run for their money!
We have to bring it into one of our best selling product ranges too. Wesley worked to develop these beautiful salt cubes, laced with 40% epsom salt (also known as magnesium sulfate) to allow us to soak in the good stuff too! In love with the texture of this bomb? Get yourself to a Lush Spa for a Tales of Bath treatment, where a beautiful epsom salt bath is a key part of the experience!
Like many common names for chemical compounds, there's an interesting story behind why we call magnesium sulfate Epsom salt. As you might have guessed, Epsom salt is named after the place where it was discovered - a rural community in Surrey, near a town called Epsom.
To get the most from your epsom salt cube, we’d recommend bathing for at least 20 minutes to allow the body to really absorb the mineral through the skin. To pass the time, load up your Bathe app and pick a playlist, meditation or podcast that can accompany on your journey of rest. While you’re at it, this is the perfect opportunity to curate yourself a whole wellness routine. Think candles, face masks, hair masks, facial massage…
Not got time for a full bathe? Use your cube as a foot soak instead!
Are these epsom salt cubes bathing or are they body care? We say it’s both…why not VM it in both sections, and see where your customers like to shop it from?
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Training Notes 2023
Magnesium Range
Bathing
Ingredients:
Sodium Bicarbonate, Epsom Salts (Magnesium Sulfate), Citric Acid, Peppermint Oil (Mentha piperita), Eucalyptus Oil (Eucalyptus globulus), Spearmint Oil (Mentha spicata), Water (Aqua), Dipropylene Glycol, *Hydroxycitronellal, *Limonene, *Linalool, Perfume, Colour 47005, Colour 42090
* Occurs naturally in essential oils
Ingredients:
Sodium Bicarbonate, Epsom Salts (Magnesium Sulfate), Citric Acid, Lavender Oil (Lavandula angustifolia), Chamomile Oil (Anthemis nobilis), Lavender Absolute (Lavandula angustifolia), Neroli Oil (Citrus aurantium amara), Organic Cold Pressed Passion Seed Oil (Passiflora edulis), Water (Aqua), Propylene Glycol, Dipropylene Glycol, *Limonene, *Linalool, Perfume, Colour 45410, Colour 42090, Colour 45410:1, Colour 14700, Colour 17200
* Occurs naturally in essential oils
For the bath after
To rest is to stop and take stock. When your body is tired out and you need some soothing rejuvenation, run a bath with Salt Water Soother.
The bathing companion to After massage bar, you’ll find the same refreshing blend of oils that make up the distinctive smell - peppermint, spearmint and eucalyptus - plus a whopping 40% epsom salts to give a beautiful soft feel to the water and support the body.
Fans of refreshing yet calming bath bombs like Lakes and Big Blue are sure to love this brand new cube. Keep this one in reserve for when you need it most, or make it your new staple - we won’t judge either way!
If you’ve been for The Good Hour spa treatment in one of our Spas, make sure to grab one if these on your way out, to help keep your body in it’d best condition for longer.
Bathe, massage, sleep, repeat
A new fizzing friend that shares it’s scent and name with a core range best seller, this new Deep Sleep epsom salt cube is perfect for when our other lavender bombs just aren’t cutting it. Dose yourself with the magnesium in the epsom salts for a much needed sleep-boost!
Just as with the massage bar, you’ll find some of the same soothing ingredients inside - all the lavenders, the chamomile and the neroli will blend to bring you inner peace while the body gets it’s Mg fix.
To delve a little deeper into the dream world, open up your Bathe app and head over to the Lucid Dreaming bathing experience and listen to Tree Carr speak directly into your mind - at 24 minutes long, it’s the perfect minimum length to soak in the salts!
Once you’ve finished your bath, gently raise from the water and lightly towel your skin dry, before gracefully melting your accompanying Deep Sleep magnesium massage bar into your muscles for the ultimate bedtime routine.
Salt Water Soother
Epsom Salt Cube
Deep Sleep
Epsom Salt Cube
PLU 453 | £5.00 / €x.xx
LUSH FRESH HANDMADE COSMETICS
Training Notes 2023
Magnesium Range
Bathing
PLU 452 | £5.00 / €x.xx
Merchandising for Sales
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Training Notes 2023
Body Care
Massage
TOOLKIT - CLICK HERE
TOP TIP!
Ensure that your salt cubes are merchandised with LUSH facing upwards, and that the product display is always near and clean, reflecting its value.
Lush Lens & YouTube how to use videos: Enhancing the customer experience
Lush Lens is the sales assistant in your pocket, offering expertise at home through our Lush app. We want to make the lens function of our app an important part of our customers experience - here’s how Lush Lens will help you and your customers navigate the massage category.
How it works with this category
When you scan one of our new massage bars, the Lens function will provide ideas on which massage bar you’re looking at and allow you to click on the product card to uncover more information about the product.
Exciting content: massage routine videos - click here to see the Youtube playlist of videos
Each massage bar will have an accompanying YouTube video, facilitated by a Lush Spa therapist, that shows you a massage routine to help you get the most out of your product. Some videos will show techniques for massaging someone else, and some will show self-massage routines!
These videos will be accessible from each massage bar product card. Customers can scan their massage bar at home before they use it, and follow along with an expert! You will find videos to help with joint pain, headache relief, stomach pain relief, pregnancy baby bumps and so much more! Use the lens function in your consultations to showcase this feature, and seamlessly bridge the gap between the physical and digital retail experience!
Why use Lush Lens on the shop floor with the massage category?
LUSH FRESH HANDMADE COSMETICS
Training Notes 2023
Body Care
Massage
NEW SIGNAGE AVAILABLE ->
Hand & arm massage course
DEMO SKILLS
Ever wanted to be a pro at massage on the shop floor? Our friends from the Spa team have created a simple course that anyone in the business can access in order to build their skills at hand and arm massage.
By taking part in this course, you will:
This course will be launching alongside the new massage bar range in early January 2023.
ACCESS THE COURSE HERE�
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Training Notes 2023
Body Care
Massage
FAQs
LUSH FRESH HANDMADE COSMETICS
Training Notes 2023
Body Care
Massage
MASSAGE BAR SELECTION FOR DIFFERENT SIZED SHOPS
Wintergreen packs a punch!
Nikki was working with a client who was a professional Muay Thai fighter and coach, and they shared about something called Thai Oil - a massage medium used by boxers as part of their pre-match routine. After some research, Nikki learned a key ingredient in this massage oil is wintergreen oil, thanks to its analgesic, anti-inflammatory effects, as well as supporting magnesium absorption. While we’d used it in oral care previously, we never had it in a massage bar…until now!
Smells like
Herbal, camphorous - like an early morning walk through a crisp, cool forest. Perfect to get your head straight!
Build your routine
Before
Magnesium Massage Bar
Ingredients:
Fair Trade Organic Cocoa Butter (Theobroma cacao), Zeolite Clay, Fair Trade Shea Butter (Butyrospermum parkii), Plantain Decoction (Musa paradisiaca), Organic Avocado Oil (Persea gratissima), Extra Virgin Coconut Oil (Cocos nucifera), Magnesium Chloride, Perfume, Peppermint Oil (Mentha piperita), Ylang Ylang Oil (Cananga odorata), Wintergreen Oil (Gaultheria procumbens), Buchu Oil (Barosma betulina), Bergamot Oil (Citrus aurantium bergamia), Caffeine Powder, Water (Aqua), *Benzyl Benzoate, *Benzyl Salicylate, *Citral, *Farnesol, *Geraniol, *Isoeugenol, *Limonene, *Linalool
* Occurs naturally in essential oils
PLU 449 | £10.00 / €XX.XX
LUSH FRESH HANDMADE COSMETICS
Training Notes 2023
Magnesium Range
Massage
Get a move on
Before is your pre-activity magnesium massage bar to stimulate and invigorate the muscles, engage your mind and get your head in the game.
If you’ve got a big activity ahead or just feel like you’re not quite in gear enough, take this beautiful bar and melt it’s oils into the skin - your skin will feel stimulated, hydrated and replenished, providing an opportunity for a well-timed moment of wellbeing before you tackle your personal Everest. Apply with firm and fast movements for the best effects - check out one of the massage videos on our Youtube channel for some tips!
To compliment the stimulating ingredients, a brand new scent that delights in all things uplifting. You’ll find peppermint, spearmint, bergamot and buchu in the QI…all materials that helps to give energy, support mental clarity, and aim to improve focus.
What’s inside counts
Wintergreen oil is commonly considered to be close to aspirin, and gives off a sweet mint-like scent. In this bar, it’s included as it’s thought that wintergreen oil is able to help the body absorb magnesium more effectively. For extra pep in your step, we’ve added a stimulating boost of caffeine powder - one of the few ingredients proven to help extend endurance!
Alongside the magnesium chloride, you’ll also find zeolite clay. When massaged into the skin, it gently warms the skin and muscles, helping to ease tension and ease movement.
To support our usual massage bar base, Helen added organic avocado oil and organic extra virgin coconut oil for an extra moisture and softness. Equally, you’ll find Plantain decoction has been included to soothe the skin, so you’re ready for anything.
Helen is a big advocate of a pre-run shower or bath to prepare the skin and get into the right frame of mind. We couldn’t agree more! Start your steamy shower with a handful of stimulating body scrub, Magic Crystals to awaken and enliven the skin.
For skin that sings as you cross the finish line, a shot of Cup O’ Coffee face and body mask could be just the thing to treat yourself before you get down to business.
Don’t forget to stay fresh with a Lush deodorant! Layer up the powerful, herbal freshness with a decent dusting of The Greeench.
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