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Campaign data report

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Goal and proposals

We plan to adjust our ad strategy and budget to maximize conversions. We propose:

  • Running more ads during peak conversion periods to increase traffic
  • Running fewer ads when session volume is high, but conversions are low

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Key performance indicators (KPIs)

Metrics we examined:

  • Daily sessions (site visits)
  • Conversions (account creations)
  • Conversion rate

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Total sessions by hour of day

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Total conversions by hour of day

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Average conversion rates by day of week

Average weekly CVR

12.75%

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Weekly average conversion rates by hour of day

Monday-Wednesday conversion rates by hour of day

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Conclusions and next steps

It was identified

  • 20 hours to run more ads during the week
  • 22 hours run fewer ads during the week.

These changes should:

  • Maximize conversions (new account created)
  • Support growth goals by boosting customer life time value (LTV)

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