EMPATHY DESIGN
THEORY
THE SPONSOR
Hong Kong
Sheng Kung Hui
Lok Man Alice Kwok Integrated Service Centre
PHYSICAL NEEDS
1.1
Arthritis, an inflammation of the joints
Patients with Arthritis with decreased mobility need special clothing to help them moving their limbs freely without restriction.
Alk phenix FW19- tech-inspired wears
YD Yanko Design- Easy Jacket
PHYSICAL NEEDS
1.2
Wheelchairs
Seniors confined to wheelchairs
require easy-wear clothing for easy donning and doffing. Details, like elasticated waistband, contribute to their overall comfort and mobility.
Chairmelotte smooth seat garment
Andy& Emma disabled clothes
PHYSICAL NEEDS
1.3
Urinary incontinence
Patients with urinary incontinence need pants with easy and convenient fastenings such as Velcro to facilitate quick removal.
Adaptive Clothing for Seniors, Disabled & Elderly Care
PHYSICAL NEEDS
1.4
Parkinson
Parkinson’s patients with hand tremors can use magnetic shirts that just latch on.
Adaptive Clothing for Seniors, elderly & disables- Sliverts
Magna Ready products
PHYSICAL NEEDS
1.5
Alzheimer’s and Dementia
Seniors with Alzheimer’s and Dementia may need single-piece apparel like anti-strip jumpsuits and undergarments that prevent them from removing their clothing easily.
Adaptive Clothing for Seniors, elderly & disables- Sliverts
WHERE IS THEIR DAILY LIFE AND OCCASIONS?
A
MAINLY OCCASIONS:
Home/ Nursing Home
Where do the clients spend most of their time?
OTHER OCCASIONS:
During a year, they usually go to…
Hospital
Further consultation / Body check
Restaurant
Gathering
Park
Take a walk
Exercise
Market
Community Activitiy
AGE AND BODY TYPE
AGE:
Traditionally, the “elderly” are considered to be the people age 65 and older.
B
AGE AND BODY TYPE
After age 30:
After age 40:
After age 55:
After age 65:
Height loss is even more rapid after age 70
B
Different body type
from the training studio
DIFFERENT BODY TYPE
B
SHORT / TALL
THIN / FAT
SLOUCH
Elderly’s picture from pinterest
TPYE OF CLOTHING FIT
B
Oversized Top
Oversized Pants
T- shirt / Hoddies
Shirt
Oversized Dress
Comfort Should Be No.1 Priority (Soft, Comfortable and Gentle)
What is the best type for elderly?
Adaptive Clothing for Seniors, elderly & disables- Slivert
C
EXAMPLE 01 About the health problem or disability
A wheelchair user,
Ada Stewart 78 years old.
02
03
01
Her mobility was hindered by rheumatoid arthritis
Due to arthritis and ulcers, it affected her:
Ada enjoyed crocheting and often forgot to move her legs when indulging in her hobby,
Resulting in poor circulation that may lead to further deterioration of her deep vein thrombosis and ability to maintain her body temperature.
Problem
C
EXAMPLE 01
Function to cope with the health problem and disability
What Is The Challenging?
Ada expressed a preference for trousers as they kept her warm, but she found it is challenging to get her legs into each trouser leg.
She had to fold the trouser leg to ensure that each foot went through before mustering the strength to pull up the trousers.
As a result:
The team developed a pair of trousers with collapsible leg panels and an interactive function to facilitate dressing and exercise.
The structure was inspired by complex Japanese origami. The fold lines enabled the structure to retract without deliberate folding.
The objectives are:
• Easy to dress with limited independent standing.
• Integrate technology that will remind Ada to move during prolonged periods of inactivity.
C
EXAMPLE 02 About the health problem or disability
A wheelchair user,
Wanda Rosario, 74 years old
02
03
01
Problem
C
EXAMPLE 01
Function to cope with the health problem and disability
What Is The Challenging?
The team also considered
Wanda’s fashion desire:
As a result:
The team developed a stylish leather jacket that allowed pain-free movement.
They used 3D printing to:
PSYCHOGRAPHIC NEEDS
NOSTALGIC THEORY
01
What is Nostalgic Theory?
LONGING FOR THE “GOOD OLD DAYS”
Nostalgia is becoming a key trend as consumers lean towards fashions, objects and cultures from the past.
The elderly will start to recall their past memories, especially the "good old days" or the "warm childhood“ as they associate such memories as positive experiences.
Fashion trends tend to repeat in 20-year cycles.
Wikimedia Commons, YesStyle, ASOS, pxhere.com, theknot.com
1990
NOSTALGIC THEORY
20 YEARS RETURN
1980
2000
2010
1970
2020
1960
2030
start / end
E.G.
NOSTALGIC THEORY- EXAMPLE 01 Y2K
01
About Y2K
Early 2000s Y2K style
Blumarine 2023
JADED 2022
Juicy Couture 2020
01
NOSTALGIC THEORY- EXAMPLE 02
T-shrit with Denim Jacket
D&G Spring
2010
Menswear
90’s Hong Kong Trend Of T-shrit & Denim Jacket
Vogue India
2010
TREND THEORY
02
What is Fashion Trend Theory?
Fashion Trends
The distribution of fashion is defined as a movement or flow trickling from one strata of the society to another.
The diffusion of influences from center to periphery may be conceived of in hierarchical or in horizontal terms, such as the trickle-down and trickle-up theories.
Christian Dior's 1970 spring/summer haute couture
Andreea Diaconu 2018 issue of Vogue Latin America
1970
1996
1980
TREND THEORY- TRICKLE-DOWN
02
What is the TRICKLE-DOWN theory?
-Flow:
Editor -> buyer -> celebrities -> wealth -> Public
-Population pyramid
-Normal flow
In this model, a style is first offered and adopted by people at the top strata
of society and gradually becomes accepted by those lower in the strata.
This distribution model assumes a social hierarchy…
Top strata of society's innovation style
Adopted by the middle and lower classes
Adopted by the lower classes
Once those styles have been assimilated by the lower classes,
the wealthy, in turn, change their style and attire.
TREND THEORY- TRICKLE-DOWN
02
Kim Kardashian wearing Yeezy neon pink dress
New neon products have grown 743 percent
Kim Kardashian wearing Yezzy neon pink dress in 2018
Example of neon products
EXAMPLE
TREND THEORY- TRICKLE-UP
02
What is the TRICKLE-UP theory?
-Inspiration from the public -Abnormal flow
-Reverse the process
A trend in high fashion that
originated in street culture
The trickle-up effect is where the fashion and style occur in the lower-status group and then later adopted by the higher-status group
Innovation is initiated from street
Adopted by the middle and lower classes
Adopted by the upper-income groups
TREND THEORY- TRICKLE-UP
02
EXAMPLE
THE FIRST CHANEL COUTURE HOUSE
Chanel opens her first Couture House, move progressively to high incomes groups
CHANEL BOUTIQUE
Coco Chanel’s 20s design is a good example of the trickle up theory. She made her collection with military fabrics attiring into fashion during WWII.
Opening of the first Chanel boutique
in Deauville
�The first Chanel couture house in Biarritz
CASE STUDY
CASE STUDY
CUSTOMER PROFILE: Iris Apfel
AGE: 101
GENDER: Female
LIFESTYLE: Passion in fashion/ enjoy going to park/ gathering
HEALTH PROBLEM/ DISABILITY:
Alzheimer’s and Dementia
BODY’S TYPE: Thin and short
Iris Apfel
HEALTH PROBLEM/ DISABILITY:
Alzheimer’s and Dementia
She is forgetful, for an example, she does not remember where she is, what she is doing, or activity that is not appropriate in the public (for example removing clothes in the public).
CASE STUDY
CASE STUDY
FAVOURITE FASHION TREND
The 60’s and 70’s fashion is her favourites according to her previous styles and the Nostalgic Theory.
Especially 1960’s:
1960’s fashion trend elements
CASE STUDY
FAVOURITE FASHION TREND
Therefore, the androgynous one-piece jumpsuit with leopard print is suitable for Iris.
SHAPE LIKE A RECTANGLE
Oversized and Flexible
Cotton
and wool are soft and
breathable