Heuristic �Evaluation

Proposed Heuristic Updates for

the Berkshire Hathaway Website

Confidential

Customized for Lorem Ipsum LLC

Version 1.0

Our Team

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Sara

Chris

Cyndi

Griffin

Agenda

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4 Company Website

5 Evaluation Overview

6 Proposed Solutions

7 Updated Company Website

9 Violation #1

10 Solution #1

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11 Violation #2

12 Solution #2

13 Violation #3

14 Solution #3

15 Violation #4

16 Solution #4

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17 Violation #5

18 Solution #5

19 Violation #6

20 Solution #6

21 Prototype

23 Next Steps

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Company �Website

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Speaking: Cyndi

Evaluation Overview

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Minor Usability Issue

Upon completing a heuristic evaluation, using Nielsen’s 10 principles, of Berkshire Hathaway’s (BH) official site, the following heuristics are in question;

• Consistency & Standards
• Flexibility & Efficiency of Use
• Aesthetic & Minimal Design
• Match Between System & Real World
• User Control & Freedom

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Speaking: Cyndi

Proposed Solutions

Legend

Consistency & Standards

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Flexibility & Efficiency of Use

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Match Between System & Real World

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User Control & Freedom

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IMPACT

EFFORT

Improve Hierarchy / IA

eBay Redirect

Contact & FAQ

Inconsistent Branding

Navigation & Search

Unexpected Content Groupings

Aesthetic & Minimal Design

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If this is not addressed, BH will �lose potential investors

Major Usability Issue

Minor Usability Issue

Cosmetic Problem

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Speaking: Cyndi

Updated Company �Website

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Speaking: Cyndi

Our Proposed Solutions

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Violation #1: Consistency & Standards

• Home page lacks structure and hierarchy

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• Difficult for user to absorb information without entering and reading each line

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• Each listing carries equal weight

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X

Improve IA & Hierarchy

Speaking: Chris

Before

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Improve IA & Hierarchy

Solution #1: Consistency & Standards

By developing a site-wide navigation, the landing page now house crucial company information while the nav bar categorizes information in the expected format, allowing investors to find documents easier

X

Speaking: Chris

After

Before

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• The current website contains plenty of information but no way to search for specific documents without going through multiple unnecessary screens

Navigation & Search

Violation #2: Flexibility & Efficiency of Use

X

Speaking: Chris

Before

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By creating a single-page search function, investors can easily find multiple results at once and specify their search needs

Navigation & Search

Solution #2: Flexibility & Efficiency of Use

X

Speaking: Chris

After

Before

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• Visitors to Berkshire Hathaway encounter inconsistency in the logo and font colors and sizes across the website

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• This inconsistency can cause users unnecessary cognitive load

Inconsistent Branding

Violation #3: Consistency & Standards

X

Speaking: Chris

Before

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We implemented a system of text and style treatment to all pages

Inconsistent Branding

Solution #3: Consistency & Standards

X

Speaking: Chris

After

Before

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• Web visitors expect pertinent information related to the core business on its homepage

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• Promotional products would be expected on sub-pages

Unexpected Content Groupings

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X

Violation #4: Match Between System & Real World + Aesthetics & Minimal Design

Speaking: Griffin

Before

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• Information was organized into nested (dropdown) folders

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• Activewear was relocated to the Bottom navigation

X

Solution #4: Match Between System & Real World + Aesthetics & Minimal Design

Speaking: Griffin

After

Before

Unexpected Content Groupings

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• The current site has limited

“contact us” information

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• Snail mail is the only contact option

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• Geico add with a phone number does not �help find relevant investment information

Contact & FAQ

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X

Violation #5: Flexibility & Efficiency of Use

Speaking: Griffin

Before

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• With the new contact page, investors �can search for common answers or

submit a specific question via the form

Questions Form

FAQ

Contact & FAQ

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X

Solution #5: Flexibility & Efficiency of Use

Speaking: Griffin

After

Before

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• The current main page contains links that redirect the viewer to other websites without consent

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• One of these links redirects to an ebay page where there are advertisements for scandalous books and calendars

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• Notice, “People who viewed this item also viewed”

This association is unprofessional, and affects the Berkshire Hathaway brand

eBay Redirect

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X

Violation #6: User Control and Freedom

Speaking: Griffin

Speaking: Griffin

Before

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• By including documentation,

indicating the re-direct,

Berkshire Hathaway can

avoid sending the viewer to an unsightly eBay page without consent

eBay Redirect

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X

Solution #6: User Control and Freedom

Speaking: Griffin

After

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Prototype of Heuristic Re-Design �to illustrate the user flow

Prototype

Speaking: Sara

Next Steps

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Proposed Re-Brand

Speaking: Sara

Thank you.

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