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For most of the world, Australia is the farthest country away. And it’s this long haul flight that is one of the biggest barriers for young travellers considering Australia.

So, we got thinking, what if we turn the long haul flight into a good thing?

Let’s lean into the escapism that these twenty-somethings are after.

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We create a geolocated social media campaign and serve ads based on proximity. Each ad will remind young people between the ages of 20-26 that Australia is far away from their worries and responsibilities.

We’ll serve these contextually-relevant spots across Instagram, Linkedin, Facebook, Tinder and Google to highlight the things in life we suspect our young people are keen to get away from, right down to the kilometre.

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ASIA

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This idea turns one of the biggest obstacles for young travellers into an opportunity to escape. Australia is far away, we’re not hiding that. In fact, we’re celebrating it by turning everyday pain points into an ad to travel down under.