Grow Your Club with Public Relations and Marketing

PUBLIC RELATIONS

AWARD

Comprehensive Guide to

AWARD

PURPOSE

The goal of the TFRW Public Relations (PR) Award is to build trust, improve reputation, and boost visibility by authentically sharing your club’s narrative, fostering relationships with stakeholders, and managing communication with current members, potential members, and the community. Keep expanding your club’s brand through diverse PR channels in your community and increase club membership.

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PR Award Specifics:

• This award is valid from January 1, 2026, to December 31, 2027. It recognizes specific accomplishments across four categories: Overall PR Commitment, Newsletter, Social Media, and Website.

• To be eligible for the award, clubs must fulfill the minimum points, per club size requirements.

• ALL items in the sections marked “REQUIREMENTS” in ALL the four categories MUST BE MET in order to qualify for the award.

• BONUS Activities are awarded at varying amounts.

• Clubs that accumulate the highest points based on club size and category will be honored with an award for their exceptional efforts in promoting their club.

• Additionally, clubs must maintain good standing to qualify for this award.

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DUE DATE: August 1, 2027

Create a digital media and public relations marketing strategy is to utilize multiple channels to reach your audience, grow your impact and influence in your area.

WHAT IS

PUBLIC RELATIONS COMMITMENT

WHY HAVING A NEWSLETTER

MATTERS

Layout Design

Articles

Email Marketing Platforms

Bonus

Points

Articles, Events, Photos, Disclaimer, SD, Month/Year, Region, Contacts, Outbound Links

Club President, Political Activities, Membership, Share TFRW or NFRW Article

Utilize Constant Contact or MailChimp to send club communications.

Fequency of publication per calendar year. Additional committee reports, Call to Action, Table of Contents, and so much more.

SOCIAL MEDIA

CHANNELS

Utilize Meta Business Suite and post at least once a week.

• Facebook and Instagram

Follow TFRW on social media and share at least 5 posts annually.

• Share and Follow TFRW

Use the Events tool to promote/inform followers of meetings and events.

• Facebook Event

Use video Reels, Stories, and other social media sites.

• Social Media Marketing

CREATING A

WEBSITE

Domain

Home, About, Membership, Events, Contact, and additional pages.

Layout

Club owned domain and hosted website. Three women with access.

Header/Footer

Header with logo and name. Footer with legal disclaimer and links.

Members Only

Confidential club information; bylaws, standing rules, newsletters, requires login.

SEO

Improve organic search engine algorithms for your club.

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CONCLUSION AND

TAKEAWAYS

• Digital marketing is essential in today to attact new members and keep current members informed
• The new PR Award will recognize clubs for the efforts in marketing

Grow Your Club with Public Relations and Marketing

PUBLIC RELATIONS

AWARD

Comprehensive Guide to