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Content

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  1. About me
  2. About the project
  3. Problem to solve
  4. Products
  5. Manufacturing Process
  6. Budget
  7. Marketing
  8. Growth plan

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1. About me

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Photo

Anya Phelan

CEO

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Hi! I’m Anya Phelan. I am 11 years old and the CEO and Head Designer of Bumble Bee jewellery, a small business based in Melbourne, Victoria.

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2. About the project

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The brand was created over many years and inspired by a love of art and everyday objects. I enjoy adding so much detail to the point that the object becomes over-exaggerated.

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These earrings are art and should be enjoyed by everybody. The colors are bright, bold, and each earring is a statement to be shared and enjoyed, while adding a smile to any teen’s face!

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The teen years are about figuring out who you are. My jewelry helps self-expression and self empowerment.

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3. Problem to solve

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How to help teens feel they can

Express who they are

Feel confident and empowered

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4. Products

My base product are sets of earrings

I also provide rings, bracelets and necklaces

each costs around $20

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Earrings have clip-on options for all non-stud earrings

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My earrings are made out of polymer clay

The style is focused on kid core/indie jewellery.

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5. Manufacturing Process

Clay Sculpting Baking Glazing

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TOTAL PRODUCTION PLAN

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60

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Indirect costs

Cost

Units

$ per item

website

32

per annum

0.53

domain name

18

per annum

0.33

printing

14

280

0.23

tools

5

1

0.08

SUBTOTAL

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$1.17

Labour Costs ($10ph)

Cost

Units

$ per item

Make jewellery (Anya)

0.25

1

2.5

Packing & Shipping

0.25

1

2.5

SUBTOTAL

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$5.0

direct costs (earrings)

Cost

Unit

$ per item

shipping

9.3

1

9.3

packaging

20

100

0.2

clay

4

7

0.57

beads

3

2

1.5

string

2

10

0.2

clasps

3

20

0.15

earring hooks

6

100

0.06

clip on back

20

30

0.67

jump rings

5

100

0.05

seed beads

3.6

50

0.07

SUBTOTAL

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$12.77

6. Budget

Products

Cost

Price

Profit

Earrings

$18.94

$20

$1.06

Necklace

$17.62

$20

$2.38

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REVENUE to date

Sold 8 units

Cost $137.86

Price $215

PROFIT $77.14

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7. Marketing

  • Target customer: Kids-teens 10-14yrs
  • Distribution/sales channels (online, through other shops, etc.)
  • Advertising strategies:
    • Social media: FB, Instagram, TikTok, IG
    • Flyers with QR code- locally
    • PR: influencers to provide feedback + my own YouTube channel, social networks
    • Partnerships (jewelry stores)
    • Sales- business fair
  • Customer feedback

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8. Growth plan

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Jul

Aug

Sep

Nov

Oct

Dec

Jan

Feb

Mar

Apr

May

Jun

Develop a following

Post on on social media, IG and TikTok and also post on my YouTube.

Increase digital presence

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Stage 1

Stage 2

Stage 3

October 15th launch

Launch with limited addition Halloween Jewellery (Promo code)

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Develop DEPOP shop

Continue advertising via social media

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✨Thank You so much!✨